The Weeknd will no longer be working with H&M. The hitmaker announced the split after the Swedish fast-fashion retailer came under fire on Monday (January 8) for putting a black child in a hoodie with the words “COOLEST MONKEY IN THE JUNGLE” plastered on the front of it.
“Woke up this morning shocked and embarrassed by this photo,” the XO boss wrote in a Twitter post denouncing the racist ad. “i’m deeply offended and will not be working with @hm anymore…
The Weeknd previously worked with H&M on a few collections in the past including Spring 2017’s Selected by The Weeknd. The company’s apology wasn’t enough to keep him on board.
“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” H&M spokeswoman Anna Eriksson said in a statement.
While the image has since been removed from H&M’s platforms, the damage was already done. Outrage has spread across social media, though some have tried to turn a negative into a positive by altering the racist image.
Check out some of the reactions below.
Black people lol
What about us?
We can disrespect and berate each other all day with no objections…that’s what.
oh now you give a fuck about these racist trolls?
Its funny you replying now. But when people discriminating Jevvs or whites ALL THE TIME on this site you stay silent. Hypocrite!!!
White passive aggressive racists lol
I personally don’t gotta problem with this but I can see why ppl mad
The question we need to ask is why would a swedish company use a black child in na ad anyways?
Giving equal opportunity
Monkey is an American slave term. Obviously the hoodie wasn’t being marketed in America, if the cost is in euro. Not to mention the child had parental constant for this ad. As African-Americans we are quick to criticize others, yet have no problems with continuing the existence of slavery with using the N word.
Look. I’m an incredibly successful business man and I have a wife. And she’s hot! And she has a business! And I don’t care about what any of you think. I Do. Not Care. Do you know how you can tell I don’t care? I ALWAYS TALK ABOUT HOW LITTLE I CARE! You know how to tell I’m not insecure about my alleged achievements? I CONSTANTLY TALK ABOUT THEM. No, I can’t prove they’re real. BUT THEY ARE REAL. I can’t prove it, I constantly write about them… BUT I DON’T EVEN CARE WHAT YOU THINK. LMFAO. YOU ARE SO PATHETIC.
Wanna know how I know you care? Because you don’t shut the fuck up. Wanna know how I know your a liar? Because you have too much time on your fucking hands.
LOL your fucking pathetic why would you think I care about you? I have nothing to prove. You live hand to mouth, waiting for your next handout. Do you know how much money I made this week? More than you make in a YEAR. You make me laugh so much your so desperate to make me look like a desperate loser with no grip on reality when that is obviously NOT the case!
So desperate lol
how many businesses do you own? I own FOUR! lmao you are so pathetic
Sure you do.
lmfao you think i care about your opinion? how much money you make this week? I made $4000 in the last too days. you are so pathetic guys like you that just wait for other people to do the hard work and collect you’re welfare checks lol
Apparently you do.
Obviously I don’t care because I said I don’t care. Are you stupid?
Is it obvious tho?
LMFAO how much time do you have on your hands? You must be black or some kind of minority to have thsi much free time lol your so obsessed with asnwering me its sad when u think about it really
I don’t think about it. Clearly you do.
You must be a white devil your people stole this land from its rightful owners while enslaving raping and murdering. You demons will pay in blood for your crimes.
It’s so obvious how much of a troll you are. Misspelling words on purpose, claiming this and that. People take the bait so well.
“It takes more than being against them. You have to be for us as well.” Exactly not just be against white people, you have to support black people too.
You fast deleting posts right now. So most discriminating stuff against white people and jevvs will never deleted but when someone points out the hypocrisy and your sensitivity you press the delete button right away. What a Racist Website this has become. Keep playin the victim.
Why is no one talking about the black parents who thought it was a good idea for their child to do this?
Why would the parents think about it?? There is nothing racist about it. There are just some sensitive people whining and race baiter like diddy instigating.
Nothing racist about this ? Says all about you. Why are all other sweaters on their site worn by white kids and just this 1 which happens to have the print worn by a black boy. And talking about parents you think the are always in the same room as the shoot ? It’s obvious you don’t take time to think. Try it sometimes. It helps.
This is really sad we still got racist crap going on like this what is the problem other than IGNORANCE!! !!!!!!!!!!!!!!!!!!
Racism will never end Black people are disliked globally.
Thats lie !!!!!!! Why would you tell a African American that blacks are dislikes around the world?????? So u can make them think they are worthless???? F u!!!!!! Blacks are not disliked around the world I been places!!!! F’n liar!!!!!!!!!!
I’m reporting your offensive and non true comment! U fascist hnm supporter. U told a black youth blacks are disliked globally??? A untrue manipulative comment!!!!! F u!
fucking pussys imma go ball out at h and m
But if he had a shirt on that said “Coolest N word on the block”, they would all be cool with it. I’m again racism, as any reasonable person is, but I think the way that it gets conveniently cherry picked is wack and doesn’t come from a place of compassion, but rather a place of self-service and opportunism. Peace.
Against racism, but sounds racist. Alright.
How do I sound racist? I have no bigotry towards anyone whatsoever, I myself am bi-racial, with bi-racial children. But objectivity is sorely needed in America. It IS wrong for this brand to have made that shirt and that ad, but it’s not productive to zealously attack others, when you yourself are guilty of the same thing. My point is, I don’t get the feeling that these artists and celebrities are staunchly against racial injustice as much as they are just using and exploiting this situation in order to further their own careers or agendas, when they use the N word and other racial slurs so cavalierly in their own lives. The racism offends me, but the hypocrisy does too. Don’t be blind. Just because someone jumps on an opportunity to take a righteous stance on some low-hanging fruit doesn’t make them any better than the one they’re persecuting. Peace.
Outrage is both trendy and lucrative. That said, the hoodie is ridiculous.
It would be an innocent phrase in another reality, but the fact is the racist history against blacks means such a statement can’t be seen as innocent. Racism past n present makes that unfortunate reality very present
I have noticed if you say something against white people it is erased but negative comments about black people are kept. The definition of racism. Hip hop dx is just like all corporation.
Don’t say anything negative about whites because they will erase it