Armed with a swagger all his own, Black EL stars in the new visuals for “EL EL Cool Che,” which the Boston MC says is “an ode to the Bad Boy videos of the ‘90s (according to a press release).” 

Directed by Max Relax, “EL EL Cool Che” is shot using GoPros and drones, providing cinematic aerial views mixed with actual footage from the air, and documenting EL’s helicopter ride while he cruises around in a fancy BMW i8. With sick production from Durkin, SXMPLELIFE, and Victor Radz, it’s the perfect introduction to his forthcoming LP Anywhere But Here, which is currently a work in progress.