Filmed entirely on an iPhone and mostly sideways at that (unless the phone’s orientation is locked on portrait mode), Chance The Rapper‘s visuals for “How Great” from his Coloring Book project features Jay Electronica and the bellowing vocals of a female choir. Prior to officially releasing it, Chance tweeted, “It’s so different from my other videos,” and he’s right. The black and white visuals give the song an even stronger presence and its curious execution lends it intrigue. Check it out above on a mobile device locked on portrait mode, of course.
I'm stalling on the video cause it's so different from my other videos. idk if this is one of those videos everyone will love instantly lol
— Lil Chano From 79th (@chancetherapper) October 20, 2016