To celebrate the second edition of the Sprite Obey Your Verse Lyrical Collection, Sprite has unveiled a new 30-second television commercial starring iconic emcee Rakim.
Rakim, whose legendary lyrics were featured in last year’s inaugural Sprite Obey Your Verse Lyrical Collection, also caught up with Coca-Cola Journey to discuss Sprite’s longstanding role in hip-hop and what it means to serve as an ambassador for the campaign. The story is available here.
