Lupe Fiasco may have the album title to his name, but there is no denying that Snoop Dogg is truly, the cool. Throughout his long, remarkable career S-N-double-O-P has made his share of mistakes, and his share of bad music, but seldom has he ever lost his appeal. Who else can release a series of porn and still have Fortune 500 companies knock down their door to shill their products? Snoop's cool has often translated into his music; see the minimalist genius of "Drop It Like It's Hot" or his cover of Slick Rick's "La Di Da Di." Who else could do Ricky D's swagger justice but Snoop? But more often than not, especially later in the career, Snoop's charisma hasn't translated into great records.
With Ego Trippin' Doggy Dogg throws all his hats in and an LP that basically says "fuck it, I'm Snoop and I can make whatever the hell I please." Ego Trippin' indeed.