E-40 - Revenue Retrievin: Night Shift

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3.77

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The nocturnal half of this double album lacks an identity. At times it feels like a mixtape with each contributing artist going for theirs and then a track or two later the entire focus of the project shifts..

Whether E-40 is your flavor or not, one must look at him as an essential innovator. Between his ability to evolve with times and set slang precedents, the Vallejo veteran has held stardom for an unwavering 15 years. He returns with a duel offering (similar to Nelly’s Sweat and Suit) in attempts to further his trend setting status. With 38 tracks of material, E-40's not short on material since leaving Warner Brothers for EMI. Revenue Retrieving should be seen as one project - a double album delivered at twice the cost.

The Night Shift album bangs from the jump with “Over the Stove.” Though it’s easy to argue that the content is a bit redundant to his previous catalog, 40 does his best to sell the updated dope-boy record with 2010 style. On the second of these two discs, he brings along a cast of contributing artists. “Cant’ Stop The Boss” sees 40 alongside fellow west coast OG’s Snoop Dogg and Too Short over Jazze Pha production.  On “Trained to Go,” the Sick Wid It Records CEO gives a platform for lesser-known artists Laroo, The DBz, and Mac Shawn. All emcees do their part but the forgettable hook makes the song one of the least impressive features on the album.

While the production on the album is clearly superior to Day Shift, the content is not. “Wet” sounds as awkward as its name implies, and “Stilettos and Jeans” sees 40 reaching for an audience with a questionable-sounding track. Between songs like these scattered throughout Night Shift and way to many guest features, the nocturnal half of this double album lacks an identity. At times it feels like a mixtape with each contributing artist going for theirs and then a track or two later the entire focus of the project shifts. 40 never sounds out of his comfort zone, and is capable of flowing over any track in multiple styles. But without an identity, Night Shift seems stuck in no man's land. 40 does his best to make it entertaining, but the listener isn’t left with the cohensiveness found on Federal or My Ghetto Report Card.

A complaint lobbied against many double albums is that there are too many filler tracks. The same rains true with Revenue Retrieving series. Cut down into one project the album would have been close to on par with The Ball Street Journal. As two, it’ll get lost in the midst of a growing E-40 catalog. As The Click front-man ages, he continually proves that he belongs and though Revenue Retrieving doesn’t do anything to suggest otherwise, it ultimately will be outshined by other gems in the emcee's chain.

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41 Comments

  • pezeloco83

    man both albums is killing the streets.....who ever think different need to pull they 2gether ya digggggg!!!!!!

  • Leslie

    Hay, to all you young ones. I could never understand how most of you try to give 1 or 2 stars or X's to make it seem that my nigga 40 is weak. I would like you all to understand, Northern California niggas, we must talk in Gangsta code, Example***like hispanic speak English and Spanish***** know disrepect to my brown brother's, it's a code that they use, get to understand our language. To all My Niggas From Fresno, Stockton, Sacramento, Vallejo, Frisco, Oakland , Hayward, East Palialto, Pittsburgh California, Richmond California, San Jose, ect. they will never understand our Gangsta pimp 40's over all you niggas heads. All that I am saying is understand who we are bra, everyone will all ways want to see the west go under but everyone wants to use our pimp'n it's our style the way we walk, talk, it 's our blood line pimp. Let get off because I'm out here "T.I.M.E.'N" PIMP I'm over your heads pimp.

  • Drum Machine

    not his best but reminds me of the old school 40 from 1995

  • G.O.D.

    E-40 is underrated.

  • gio217

    this cd is absolute gas. anyone who doesnt like this drinks hotdog water

  • Docda Rhyme

    Yo who eva wrote this album review is a dummi, and clearly doesnt know tha style of bay area music. Even tho i dnt feel that all of this album is hittin..and if u sayin u cant catch tha slang, u shouldnt b writein a review on a hip hop album in tha 1st place, or even working 4 DX. but yo i feel what javonski says..if ur ear aiint to tha street and u dont noe tha vernacular of tha hood, keep ya thoughts 2 ya self, and let another so called analyst tell tha real fans how it is. Yo wut tha real bay area fans thimk??

  • Docda Rhyme

    Yo who eva wrote this album review is a dummi, and clearly doesnt know tha style of bay area music. Even tho i dnt feel that all of this album is hittin..and if u sayin u cant catch tha slang, u shouldnt b writein a review on a hip hop album in tha 1st place, or even working 4 DX. but yo i feel what javonski says..if ur ear aiint to tha street and u dont noe tha vernacular of tha hood, keep ya thoughts 2 ya self, and let another so called analyst tell tha real fans how it is. Yo wut tha real bay area fans think??

  • hiphopscout

    http://www.reverbnation.com/savvysav

  • sgtgreasy

    I find this one of the weakest of e 40's music....maybe i need to listen again but it seems to me to be albums just to put albums out to make dough....i know u lost fatburger 40 but cmon

  • Tizz Da Xtraordanaire

    Man this cd got some knockers on it, this album is cool for the most part. I know that 40 has done better but to say that it's a complete is kinda an unfair statement (then again it's your own opinion). This would be a killer project if it was trimmed down to one disc with the best cuts from both albums but if you a 40 fan you gonna have some joints you like

  • Luke Knocks

    Night Shifts production is better then Day Shift's, as far as lyrics on 40, he on point he's a game spitter and he does it well.

  • SauceP

    "The same rains true with Revenue Retrieving series." The other review made mention of 40 inventing too much slang. I guess the reviewer is inventing his own slang as well because I've never heard of the phrase "rains true." in my entire life. Good bookend to the "duel albums" referenced in the Day Shift review. Pretty sure you mean "dual" albums Luke. Read a book.

  • KLETEWOOD

    Man…ARE YOU KIDDING? Listen to this CD with an actual soundsystem with Woofers….not some shitty computer system. This album knocks! SLAPPIN HARD. Coming FROM the Bay….I’ve been a dedicated E-40 fan my whole life. Cats either love him or hate him. Revenue Retrievin Day Shift has some serious heat. “Dem Boyz” is the best track. Followed by “The Art of Storytelling”. Them two tracks have some Flamboyant/Sinister sound. “Outta Control” is tight. “Rick Rock Horns” with Marty James from Chico is different and original. “Im a teach you how to sell dope” and “Everyday is a weekend” is slammin. It goes on and on. No complaints by me. I don’t know why the reviewer compares everything to “The Ball Street Journal”??? That album was his worst album….too many R&B tracks. If you’re not an E-40 fan…give it a couple listens. Then go check out the rest of his catalog. In 91 he came out with “Mr. Flamboyant”, ’92 was “Federal”, “In a Major Way” in 95, “The Hall of Game” in 96, “the Element of Surprise”,” Charlie Hustle”, “Loyalty and Betrayal”, “Grit and Grind”, “Breakin News”, My Ghetto Report Card and The Ball St. Journal. I have to listen to Night Shift. Should be a banger!

  • PORSCHECVT

    West Coast music at its finest. Keep the trunk rattlin'

  • PORSCHECVT

    West Coast music at its finest.

  • PORSCHECVT

    West Coast music at its finest. E-40....keep the trunks rattlin'....

  • -------------

    both albums are solid just give them a couple listen throughs

  • reset button

    Better than day shift but I want more Ghetto Reportcard and Its muuuuuuuuuch bettert than ballsetreet journal

  • PORSCHECVT

    Once again, E40 does it! This review is horrible! If you have woofers in the trunk, this is a definite buy!! Every song "knocks" (reviewer do you know what that means?).

  • Tito Brown

    EFF THE HATERS. 40 is an OG. He's earned is stripes. This is entertainment people. like watching a movie only through audio. You haters who say this album is weak are weak because they didn't even buy the album.

  • Tito Brown

    WE'RE BACK IN BUSINESS BOYS! EFF THE HATERS. 40 is an OG. He's earned is stripes. This is entertainment people. like watching a movie only through audio. You haters who say this album is weak are weak because they didn't even buy the album.

  • Tito Brown

    WE'RE BACK IN BUSINESS BOYS! EFF THE HATERS. 40 is an OG. He's earned is stripes. This is entertainment people. like watching a movie only through audio. You haters who say this album is weak are weak because they didn't even buy the album. B!tch. Eat Sh!t and DIE!

  • Tito Brown

    WE'RE BACK IN BUSINESS BOYS! EFF THE HATERS... 40 is an OG. He's earned is stripes. This is entertainment people... like watching a movie only through audio. You haters who say this album is weak are weak because they didn't even buy the album. B!tch. Eat Sh!t and DIE!

  • Tito Brown

    WE'RE BACK IN BUSINESS BOYS! EFF THE HATERS... 40 is an OG. He's earned is stripes. This is entertainment people... like watching a movie only through audio. You haters who say this album is weak are weak because they didn't even buy the album. Bitch. Eat Shit and DIE!

  • buckeyewu

    Again, this album is not that bad. Actually, both of these albums are a good representation of the West. There are some great appearances on both of these albums. 3.5 out of 5.

  • hiphopscout

    http://www.reverbnation.com/savvysav#/artist/artist_videos/659615?sel_song_id=3407393&autoplay=1

  • bigmike88

    Good album , much better than day shift

  • javonski

    the best has done it again

  • javonski

    Like USUAL, 40 is flyin over all yall heads like a UFO. You can't even comprehend. The greatest gamespitter of all time has unleashed the atom bomb on Hatershima

  • ________________

    deserves 4 stars but too much hate so i have to show some love

  • Mr C To Tha B

    Before I listened to Night Shift, I didn't hear any E-40 album yet. (I'm from Europe and here I never found an E-40 cd in stores). I must say I like this shit! The music is super and E-40 really has an uniqe style. I like it!

  • WHOSHOTCAM

    i could've shot a better video with a digital camera and a few friends.. short lookin like a grand daddy and e-40 is no longer innovative, creative, or new.. very dissapointing to see these two reach a level in which they no longer can tell when music is worthy of releasing.. this isn't even mixtape quality.. two discs? for what? just to say you released two discs? and this is the video that's leading the charge.. don't break the bank supporting this project.. take it as a loss..

  • rowedso

    better than Day Shift but i want Ghetto Report Card stuff