E-40 - Revenue Retrievin: Day Shift

HipHopDX Editor's Rating:

  • 1
  • 2
  • 3
  • 4
  • 5

Average User Rating:

3.85

13 people have voted.

5 is the most popular ranking.

5 people gave it a perfect five.

Cast your vote »

The album never even teeters on the verge of being what The Ball Street Journal was, and sadly 40

Whether E-40 is your flavor or not, one must look at him as an essential innovator. Between his ability to evolve with times and set slang precedents, the Vallejo veteran has held stardom for an unwavering 15 years. He returns with a duel offering (similar to Nelly’s Sweat and Suit) in attempts to further his trend setting status. With 38 tracks of material, E-40's not short on material since leaving Warner Brothers for EMI. Revenue Retrieving should be seen as one project - a double album delivered at twice the cost.


The car-thumping production that E-40 has been blessed with for My Ghetto Report Card and Ball Street Journal are seemingly absent from Day Shift. Hard hitting drums feel hallow without a dope bassline in the first track “Back in Business.” This is a trend throughout the disc with E-40 attacking tracks without the proper accompaniment. Clever vocal samples aside, 40 is left on an island with only his voice, phrasing and content to survive.

As always, Earl Stevens' flow is unique. He demonstrates a rare ability to switch styles effortlessly and come across genuine in each effort. “Whip it Up” featuring Gucci Mane sees 40 matching the Brick Squad head’s flow and eventually stealing the show. It’s a catchy effort that 40 always seems to come up with to grab the attention of mainstream America without coming across as a follower.

Unfortunately the rest of the Day Shift fails to match the intensity of “Whip it Up.” “Duck” features poor production and an uninspiring effort from 40 while “The Art of Storytelling” doesn’t live up to the bill or its namesake. “The Weed Man” sounds as cliché as the name, while “Dem Boyz” has a classic 40 sound without bringing anything new to the table. Throughout the project, E-40’s determination to create new words hurts the content of the work. Some of the words are laughable and do their jobs while others just provide head-scratching moments for the listener. The album finishes with a stellar soulful cut, “It’s Gotta Get Betta.” E-40 connects with his audience with empathetic lyrics. The self-made millionaire demonstrates that he indeed isn’t far away from his humble beginnings.

Sadly, the so-so production and a scattered-brained E-40 fail on Day Shift. The album never even teeters on the verge of being what The Ball Street Journal was, and sadly 40’s insistence on slang creation takes away from the good music he’s capable of making.

Advertisement

53 Comments

  • mikebay

    HER CHOOCHE CANAL IS UNLIMITED,UNLIMITED DICKS IN IT,I SET THAT BITCH UP IN A INCALL NOW SHE FINNA DO TRICKS IN IT.

  • IMA KANNABAL

    THIS IS A HORRIBLE REVIEW! SADLY THE REVIEWER ACTUALLY THINKS E40 IS ATTEMPTING TO MAKE UP LINGO! ATTEMPT? GET REAL! NEARLY 20 YEARS AGO PPL ALL ACROSS THE NATION WERE STEALING HIS SLANG.... SOME WITHOUT EVEN KNOWING IT! OTHERS LIKE SNOOP (YES, THE FOSHIZZLE NIZZZLE AND ALL THE IZZLES CAME FROM E40 LOL) BLATANTLY TOOK IT AND STILL ARE FAMOUS FOR IT. PLAYA HATER... CAPTAIN SAVE A HOE... FEDI... SCRILLA CHALUPA ...BLA BLA BLA.... ITSA CALLY TREND HUN! WE ALL TEND TO DO THAT! SO DON'T TRY AND UNDERSTAND THE TREND SETTER..... JUST FALL IN LIKE THE REST OF THE LAMES DO! SO AS HE EARNS HIS GHOUDA I ENJOY ALL HIS MUSIC. FROM CARLOS ROSSI THAT IS ON MY RINGTONE.... TO THE SONG I DEDICATE TO THE AUTHOR CALLED..... "BITCH" LOL I KNOW HE SEEN IT COMIN"! SERIOUSLY WHETHER YOU LIKE HIM OR NOT....THERE IS SOMETHING TO BE SAID ABOUT A MAN WHO IS MAINTAINED REVELANCE FOR NEARLY 20 YEARS OUTA MY LIFE... AND ALSO HAS A TALENTED PRODUCER OF A SON! I LOVE YOU E40 FONZERELLI.... AND MY BOY B-LEGIT! SEE YOU IN THE STUDIO :)

  • BIGSAVAGE88

    E-40's WORST ALBUM

  • Simon Jones

    WHAT THE FUCK!!!! I USUALLY DONT BITCH ABOUT THE REVEIWERS BUT THIS GUY IS GARBAGE He disses the track `The art of storytelling`` saying its unispiring. GET OFF THE CRACK!! U BITCH The art of storytelling is one of the best songs i`ve heard in 10 years. Thats better than B.I.G`s shit. The song is off the hook, the lyrics are soo sick, the beat is super gangsta and strong and hard. This review is GARBAGE!! THIS CD IS SOOO GOOD. The BASS is amazing throughout the whole cd. And even thos some songs start to sound the same, the message and sick ass realism that E-40 add to the lyrics make up for it. Plus the beats are sick for like 75é80 % of the songs. THIS REVEIWER IS A FAGGOT! PLZ DONT DELETE THIS COMMENT CUZ ITS TRUE!!!!!!!!!!

    • Panda

      I agree with you, does this reviewer even like Rap? Art of Storytelling is one of the greatest songs I've heard in a loooong time! I wont knock the fact either that some of the same beats/drums can be heard, but that's his style. it's not like he's using the same lyrics to different beats, the lyrics are what sets the songs completely apart. I'm definetely suggesting this double CD to all my homies, I'm glad E40 is back!

  • captncal

    love the album wayy better than ball street no dumb ass club bangers. strictly yay area baydestrian game spittting going like a buck 50 on these square ass apple jack editors who cant even nusterflam the slang avril lavigne? the slang is to keep the killer whales all up out the pond. and he put it down for the streets. so quit murder mouthing my patna e fo oh baydestrian is a person from bay area nor cal nusterlam means understand avril lavigne means yadda mean or no what i mean killer whale means the black and whites...or cops pond is a neighborhood. or circle, group

  • captncal

    love the album wayy better than ball street no dumb ass club bangers. strictly yay area baydestrian game spittting going like a buck 50 on these square ass apple jack editors who cant even nusterflam the slang avril lavigne? the slang is to keep the killer whales all up out the pond. and he put it down for the streets. baydestrian is a person from bay area nor cal nusterlam means understand avril lavigne means yadda mean or no what i mean killer whale means the black and whites...or cops pond is a neighborhood. or circle, group

  • captncal

    love the album wayy better than ball street no dumb ass club bangers. strictly yay area baydestrian game spittting going like a buck 50 on these square ass apple jack editors who cant even nusterflam the slang avril lavigne? the slang is to keep the killer whales all up out the pond. and he put it down for the streets. baydestrian=person from bay area nor cal nusterlam=understand avril lavigne= yadda mean or no what i mean killer whale= the black and whites...or cops pond=neighborhood. or circle, group

  • SmellmyVapors

    My review E-40's Revenue Retrievin' "Day Shift" I've heard both "Day Shift" and "Night Shift" and think "Day Shift" is the better of the two. But they're both great albums. The "Day Shift" has tight bass, smooth beats, well written lyrics with catchy hooks. The soil celebrity does it again, putting the Bay Area back on the map. This album is a perfect representation of the "Northern Cali Flavor" staying ahead of the curve for the West Coast. "Revenue Retrievin' Day Shift" is a perfect re-introduction for the Bay Area coming into the 2010's. E-40's style of music is original and innovative. His very distinct voice and productions set him apart from the rest from the 90's to the present. Either you're an E-40 fan or you're not, but if you're from the Bay Area and listen to rap then you own at least one of his albums; be it tape, cd or MP3 form. Ahead of his time, E-40's album "Fay Shift" comes hard with deep hard hitting bass perfect for subwoofer action. He's a game spitter with intelligent flows. This album again keeps us educated on the current slangs and lingo. "The Art of Story Telling" is exactly what he accomplishes in the song, his raps stay consistent through out the song. "B!tch" is one of my favorite songs on the album, an excellent collaboration with Too $hort, the hook is totally Bay Area and it's clean sounds are perfect for rollen with the windows down and the system all the way up, "female puppies mayne". "Duck" and "Lightweight Jammin" show's how innovative E-40 is with his skills and capabilities to rap over none traditional sounding beats. "Got It" yeah I got it... go get this album if you're an E-40 fan, you won't be disappointed. Some tracks on the album were produced by DroopE, "E-40's son". A good track like "Got It" show's the talents of DroopE, which I expect we'll hear more off as he starts making his own impression in the industry.

  • SmellmyVapors

    Who is this Luke Gibson? His review is hella wack. He better duck. Forty isn't rappen to fast, Luke's just listening too slow. He probably didn't listen to the albums entirely and probably heard them on a wack sound system. You need the woofers to feel tight bass and 3 ways to hear the game being spit. Understandz Me. My review, Must have album, E-40's "Revenue Retrievin' Day Shift" I listened to both the "Day Shift" and "Night Shift" albums. I think the, "Day Shift" is the better of the two. Out of the 19 tracks I liked 15 of them, giving a 5 of 5. There are NO Skits. The production on this album was done well. All the songs flow. The hooks are catchy, and the lyrics are well written. It's an excellent album to re-introduce Northern California Bay Area rap into the 2010's. This album has that fresh, crisp, new sound as it should, starting off the new decade with a big impression for the Bay Area. Recognize the BAY AREA!!! E-40's original sound never disappoints. He continues to be an innovator and a rhyme sayer with the most current slang's and lingo's. His flow are ill over the tracks with plenty of Bay Area flavor. One of his tracks, "The Art of Story Telling" is a good example of E-40's skills and abilities of how he's endured in the rap game threw the years. The seasoned vet, E-40, puts the Bay Area on the map yet again with sounds from his bay area roots, not straying towards the mainstream. Some other Forty classics, "In a Major Way", "Hall of Game", "TKA Charlie Hustle", "Grit & Grind" "Loyalty & Betrayal", also his collaboration's with The Click. Also, tracks on this album, produced DroopE slap. DroopE will definately find his place as an innovator of Bay Area rap music in due time, not because of his father E-40, but by his talented beat making skills.

  • riveezy

    Who is this Luke Gibson? He's hella wack and better duck. He's got no ear for real music... thats real talk. Forty isn't rappen too fast, "Luke Gibson" is just listening to slow. He probably didn't listen to the albums entirely... and he probably listened to them on a wack ass sound system with no woofers pushen out tight bass and 3 ways to hear the game being spit. You can't enjoy the full flavor without a system, that would be like playing your PS3 on a tube TV. Understandz Me. His review wasn't a review. My review: A must have album, "Revenue Retrievin' The Day Shift" Compared to, "The Night Shift," I feel this album is the better of the two. All the tracks were produced well. Out of the 19 tracks, I liked 15 tracks, giving "The Day Shift" E-40 album a 4 of 5. This is an excellent album to drop in the 2010's because it's fresh and new and it's a good introduction for West Coast Bay Area Rap into the new decade. The album flows well from song to song. He did a lot of work for these albums, even down to the CD Album case. Buy this album! E-40's a true game spitter, not just a rapper. This is another album to remind Bay Area rap fans that E-40 is never a disappointment. When you know an E-40 album is about to drop, your gonna get it that Tuesday or on Friday when you get paid. E-40's "The Day Shift" has that distinct Northern Cali Bay Area flavor. Just listen to game he spits, he's ill. Production on this album is chrisp, sharp and solid. All the hooks stick, you'll start to sing the hooks along with the songs. "I Got It" The art of story telling... I've been a E-40 fan since the Federation first dropped. He is a story teller. Been a fan on every album he's put out. I've been laced by E-40 every time with the latest slang's and lingo's. Either you're an E-40 fan or you're not. I may be a fan of his because i'm bias for this style of music considering i am from the local area feeling a sense of, "yeah, i rep the bay," from the East Bay. The music E-40 brings is his own style. He's original, occasionally he'll throw a mainstream song out there, but he doesn't sell out or water down his music. Guaranteed, every single rap fan from California has at least 1 of E-40's albums, either in tape or cd or MP3 form. Just to mention a few of his classics, "In a Major Way" "Hall of Game" "TKA Charlie Hustle" and his collab's with The Click. He never goes out of style... every album sounds new and fresh. His "Loyalty and Betrayal" album was ahead of its time, the style and the beats took the Bay Area to that next level. As did "Grit and Grind" and "My Ghetto Report Card" etc.. "A good example for one of his, ahead of the curve, type music is the "Light Weight Jammen" song. I can't believe his son "DroopE" now produces beats that raw. He did some work on the "Day Shift" album and came sick wid it.

  • CJ Mac

    Man if you like E-40 you will like/love this album. B-Legit is going so damn hard on I get down wow he is killin that ish right there. Both albums are good I would buy them over again if I had too

  • KLETEWOOD

    Get a sound system with Diamond 15's and tremendo knock and this CD will keep you gusty. Sinistah beats.

  • cee662

    if u dont have no serious speakers....dont bother

  • hiphopscout

    http://www.reverbnation.com/savvysav

  • KLETEWOOD

    Go listen to this album with a knockin system. No computer Shit. Super Slappers. Sinistah Beats. Best Album since Breakin News.

  • KLETEWOOD

    Coming from the Bay...I've been a dedicated E-40 my whole life. Cats either love him or hate the fuck out of him. Revenue Retrievin Day Shift knocks hard. You gotta listen to this album with an actual sound stystem with subwoofers, mids, tweets. If your listening to this album on your computer....your not really listening. Dem Boyz is the Slapper...very Sinistah.

  • Luke Knocks

    Puttin it down for Northern Cali, this whole shit slap, it's good to see tha nig hus out here gassin again...game spittin at it's best

  • KLETEWOOD

    Coming from the Bay...I've been a dedicated E-40 my whole life. Cats either love him or hate the fuck out of him. Revenue Retrievin Day Shift knocks hard. You gotta listen to this album with an actual sound stystem with subwoofers, mids, tweets. If your listening to this album on your computer....your not really listening. Dem Boyz is the Slapper...very Sinistah. Why does the reveiwer compare this album to the ball street journal. He was on BME on his last album and the album had way too many R&B songs. Now....with his own Heavy on the Grind label. He comes back with old school slap.

  • KLETEWOOD

    Man…ARE YOU KIDDING? Listen to this CD with an actual soundsystem with Woofers….not some shitty computer system. This album knocks! SLAPPIN HARD

  • KLETEWOOD

    Man…ARE YOU KIDDING? Listen to this CD with an actual soundsystem with Woofers….not some shitty computer system. This album knocks! SLAPPIN HARD. Coming FROM the Bay….I’ve been a dedicated E-40 fan my whole life. Cats either love him or hate him. Revenue Retrievin Day Shift has some serious heat. “Dem Boyz” is the best track. Followed by “The Art of Storytelling”. Them two tracks have some Flamboyant/Sinister sound.

  • KLETEWOOD

    Man…ARE YOU KIDDING? Listen to this CD with an actual soundsystem with Woofers….not some shitty computer system. This album knocks! SLAPPIN HARD. Coming FROM the Bay….I’ve been a dedicated E-40 fan my whole life. Cats either love him or hate him. Revenue Retrievin Day Shift has some serious heat. “Dem Boyz” is the best track. Followed by “The Art of Storytelling”. Them two tracks have some Flamboyant/Sinister sound. “Outta Control” is tight. “Rick Rock Horns” with Marty James from Chico is different and original. “Im a teach you how to sell dope” and “Everyday is a weekend” is slammin. It goes on and on. No complaints by me. I don’t know why the reviewer compares everything to “The Ball Street Journal”??? That album was his worst album….too many R&B tracks. If you’re not an E-40 fan…give it a couple listens. Then go check out the rest of his catalog.

  • KLETEWOOD

    Man....ARE YOU KIDDING? Listen to this CD with an actual soundsystem with Woofers....not some shitty computer system. This album knocks! SLAPPIN HARD Coming from the Bay....I've been a dedicated E-40 fan my whole life. People either love him or hate him. Revenue Retrievin Day Shift; My review "Dem Boyz" is the best track. Followed by "the Art of Storytelling". Them two tracks are original and the beats are Flamboyant/Sinister. Next cool tracks are the singles. "the Weed Man" "Whip It Up" "Back in Business" "Bitch" w/short "Outta Control" is tight "Rick Rock Horns" with Marty James from Chico is different and slappin "I'm a teach you how to sell dope" & "Everyday is a weekend". The list goes on....If your not an E-40 fan. Give it a couple spins. Then go listen to: In '91 he came out with "Mr Flamboyant," '92 it was "Federal," "In a Major Way" in '95, "The Hall of Game" in '96, "The Element of Surprise," "Charlie Hustle," "Loyalty and Betrayal," "Grit and Grind," "Breakin' News" in '03, "My Ghetto Report Card" in '06 and "The Ball St. Journal." "Ball Street Journal" was the only commercial R&B type album. The rest of his catalog is straight MOB MUSIC> Quizno my Diamond 15's. E-40 sticks to the script becase he wrote the script. Droop E is a beast on the beat. -Nickel Dime 510-925

  • -------------

    this guy reviewing is a retard this cd grows on you big time i give it a 4/5

  • reset button

    Much better than the Ballstreet Journal

  • PORSCHECVT

    I am from the Bay Area and have been an E40 fan since he started. Its crazy to me that E40 is trash to some people. The reviewer keeps insisting that the "slang" E40 uses destroys the CD. That's always been E40s style since the beginning. I understand all of the "made up slang" he says and it is very creative. The person who critiqued this CD must be in their teens and from the east coast. We need someone on the West Coast to review West Coast music. Also, E40 makes music for the trunk. 42 songs of trunk music. 40 did his "thang" on almost every track. Def worth the $$$ especially for the West Coast car culture!!! I cant stop "bumpin" this CD!!

  • johnz

    fucking terrible review... cd is much, much better than this horrible half ass review

  • carweezy302

    You either like E-40 or you dont. The best song on here is Weedman lol. forty fonzerilli still making them scraps!

  • buckeyewu

    The album isn't that bad. I'll give it a 3 1/2 ouf of 5.

  • caligreen805

    wow. i dont like the review at all. i heard both cds and they sounded dope as hell to me. listen to them on a good sound system and u wont be disapponted

  • bigmike88

    Day shift is weak Night Shift is good

  • javonski

    BTW, terrible review. buy the cd's yourself

  • javonski

    insane music. the best has done it again

  • Deebo Detroit

    e40 cool but i cant fuck with this cd

  • wschandles

    40 being 40.. a couple lack lusters but as stated earlier you either love or hate 40.. as for top 10 he is definitely in mine.. who else had has his longevity? like it or not 40 has been a force for almost 2 decades

  • Mr C To Tha B

    Before I listened to Day Shift, I didn't hear any E-40 album yet. (I'm from Europe and here I never found an E-40 cd in stores). I must say I like this shit! The music is super and E-40 really has an uniqe style. I like it!

  • kjns

    Breakin' News and My Ghetto Report Card were such dope records, but the last one was disappointing as hell and from the sounds of it this ain't much better. a double album for 40 water=bad idea. His regular albums feel like doubles most of the time, and 'The Element Of Surprise' got on my nerves after a while too, and that's supposedly one of his best.

  • stevep

    40's one of those cats you love or hate...some cats are like top 10 all time and cant even comprehend how folks can argue some think he s complete trash...me? im a 40 water fan all day dog! 40 is the greatest at that last cut on an album being some deep shit that gets crazy spins

    • hubcapface

      Uuum....E-40 definately in my top 10. He probably in the top 10 of nearly everyone who is or has ever been into Bay-area rap or even west coast rap in general. Damn....this site too trendy and self aware for its own good sometimes...like attracts like y'know.

    • jeremiahftw

      I have NEVER heard anybody put e40 in their top 10. And there is nothing essential about an e40.

  • rowedso

    This was a tough tough listen. Nothing besides the Gucci track was enjoyable.

  • Shivaman

    Go cop it, it's aight.

  • hiphopscout

    http://www.reverbnation.com/savvysav#/artist/artist_videos/659615?sel_song_id=3407393&autoplay=1

  • ferny

    one man's trash is another man treasure..... don't listen to this guy doing the review that's only his opinion.... and in my opinion this day shift album is a solid 4... with potential of 5 the more i listen to it..... I do like night shift but the only thing good that the reviewer said is that it should of been one project - a double album delivered at twice the cost.

  • Nope Way

    Not at all surprised. I hated Ball Street...

  • moh112

    interesting. wonder if night shift is any better.