With digital media dominating the global market, the distribution of music has had to keep up with the evolution of technology, and the increasing shift towards web-based content. This, coupled with a downwards trend in music sales, has prompted many artists to turn to iTunes and the web to release their music digitally instead of relying on major labels to push their records.
One specific organization, the Hector Fund, is encouraging indie artists to forgo the “Big Four” music groups by offering to finance artists independently. For unsigned musicians who need money for studio time, equipment, and video production, the Hector Fund has proposed to be a financial resource sans the large expenses and scant artist royalties. The grassroots company helps artists fund their careers, distribute their content digitally, and market their music without losing creative control.
Already backing four acts through fan donations, the Hector Fund looks to sign artists who already have a fan base. To learn more about the organization and its ArtistFunding campaign, go to the Hector Fund website [click here].