Since breaking ties with Geffen Records, a relationship with IGA that began over 17 years ago, Snoop Dogg [click to read] has been a free agent. Moments ago, it was announced that Tha Doggfather has accepted an executive position and recording contract with EMI/Priority Records.
During his late ’90s tenure with No Limit Records, Snoop Dogg has previously released albums with Priority Records, and long sustained publishing through EMI.
The emcee’s Malice N’ Wonderland will be one of the first flagship releases from the label about to lead up to its 25th anniversary. The project is confirmed to feature production from Dr. Dre, Nottz [click to read], The-Dream and Pharrell. R. Kelly, The-Dream and Soulja Boy are confirmed guests.
“Starting fresh with EMI is a great feeling. It’s a new partnership, a new Priority Records, and a new Snoop Dogg: the Creative Chairman…the Boss Dogg…the Dogg Father,” said Snoop. “The business model we’ve developed will bring the musical heritage of groups like N.W.A. to the forefront. And you definitely got to get ready for my new album Malice N Wonderland in December to kick it all off — this is going to be the most potent dose of Snoop Dogg yet!“
“The world knows and loves Snoop as a unique and undeniably influential artist. His innate understanding of the urban music scene and his ability to strike a chord with fans, time and again are why he has built a successful career,” said Nick Gatfield, President, New Music for EMI Music in North America, UK and Ireland. “EMI‘s mission is to truly understand and serve music fans around the world, and we recognize that Snoop is a creative talent who ‘gets’ his fan base and recognizes great music and entertainment trends. We join with millions of fans around the world in anticipation of a new Snoop album and the other exciting projects that Snoop will drive at Priority.“
“Snoop has been a huge force in Rap and a big influence on the urban genre in general,” said Leonard Brooks, Senior Vice President of Urban A&R for EMI Music in the US. “In addition to possessing an original artistic voice, Snoop is also a true tastemaker, trendsetter of style and a global ambassador of Hip Hop. We’re elated to release his next record, and to have Snoop re-introduce some of the most ground-breaking Rap recordings to new fans as Creative Chairman of Priority Records.”
Priority Records, founded by Bryan Turner in 1985, is responsible for a large hand in launching the careers of N.W.A., Westside Connection, Master P, EPMD and Jay-Z.