Having just exited the road with Rock-rappers Kottonmouth Kings on the Bring Tha Noize Tour, Hip Hop collective La Coka Nostra has been a late addition to the Rock The Bells lineup. Having his brother Necro [click to read] already in tow to perform, Ill Bill [click to read] and Slaine will join the members of House Of Pain, as La Coka Nostra, for the famed yearly Hip Hop festival.
“The Bring Tha Noize Tour was dope. Every night the venues were packed and the fans matched the energy that we brought to the stage. With La Coka Nostra and Kottonmouth Kings on the same bill, you had to know that it was going to be a wild party when you bought the ticket, and that’s exactly what it was,” said Slaine. “Kids were moshing and going crazy in just about every city in the country. Now that the tour is over, I am short a few more brain cells, and I am looking forward to doing it all over again soon.”
In celebration of the summer performance schedule, the veteran New York, Los Angeles and Boston collective is confirming their first official, studio album, to be released on the Kottonmouth Kings‘ Suburban Noize imprint.
To be released on July 14, A Brand You Can Trust is set to feature appearances from B-Real, Snoop Dogg, Bun B as well as Immortal Technique and others.
“When we first started recording tracks for La Coka, we knocked a lot of joints out at once, and there was a lot of hype and buzz around the project and the group. We started leaking those tracks to feed the hunger that was out there, but in the meantime I think we raised the bar and created an expectation level within the group to really make a dope record,” continued Slaine. “While we were on the Bring Tha Noize Tour, I had the headphones on and listened to the final version of the album sequenced, mixed and mastered, and bugged out at how good it is. We set out to make a boom bap Hip Hop record and we did that, but to stop there would be selling it short, because lyrically, musically, and sonically this album doesn’t fit in a box. This summer the world will finally hear what the is really going on with La Coka Nostra.”
Previously, the group has released retail mixtapes and appeared on Ill Bill‘s Hour Of Reprisal [click to read] album.