MTV announced a multi-rights partnership with Snoop Dogg earlier today, which includes global distribution, marketing and promotion of both his upcoming “Malice In Wonderland” album, and his “Dogg After Dark” sketch/variety show. After confirming an amicable split from the Geffen/Interscope umbrella [click to read], “Tha Doggfather” tailored a deal that is apparently both profitable and more in line with the current entertainment market.
“When [MTV Networks Music/ Films/ Logo Groups President] Van Toffler and I sat down boss to boss, a global quintuple threat takeover was masterminded,” Snoop said in a released statement. “As the world of entertainment keeps changing, we felt it was the right time to let Snoop Dogg back on MTV so we could continue to run thangs with music, movies, DVDs and bring hip-hop to ‘Rock Band.'”
MTV describes “Dogg After Dark” as a “weekly variety talk show filmed at Los Angeles nightclub Kress, [which] will find Snoop interviewing celebrities and musicians…and will also feature sketch-comedy segments and musical performances.” The media conglomerate has not announced exactly how physical copies of Snoop‘s upcoming “Malice In Wonderland” will be released. However, the deal also includes an option for songs from Snoop‘s catalogue to be included in the video game “Rockband,” which Snoop would likely see royalties from. The album is expected to feature tracks by Pharrell Williams, famed composer Lalo Schifrin and Dr. Dre, among others.
“We’re in the process of trying to help him [Dr. Dre] with the ‘Detox’ record and working on mine at the same time,” Snoop Dogg said, while speaking to Billboard at Sunday’s Grammy Awards.
Financial terms of the deal were not disclosed, and “Dogg After Dark,” premiers February 17 on MTV.