Diddy And Sean John Acquire Enyce From Liz Claiborne

Diddy buys the denim brand that's been around since 1996, promises new marketing, smooth transition.

It was announced late today that Diddy and his Sean John clothing company have acquired the Enyce brand from Liz Claiborne. The 12 year-old brand began as a denim line, before being bought out by the publicly-traded Claiborne company five years ago.

Enyce is a brand that I have
always admired, and they have been a very important player in the young men’s
sportswear arena for over a decade. I am really excited to bring it into our
portfolio of brands that already includes Sean John and Zac Posen. Given our
track record of success in marketing products such as Ciroc Vodka, Unforgivable
by Sean John, and all of our television titles, I look forward to adding our
expertise to an already hot fashion line. Our long-term plan is
to grow the Enyce brand through innovative marketing, expansion of the menswear
and boy’s lines, and launching into new licensing categories. The current
economic climate may be challenging, but we believe it is also an opportunity,
and we are really excited to add Enyce to our lineup,
" said Diddy in a statement.

Both companies are reportedly working for a smooth transition for retailers and Enyce employees. The amount purchased for the company was not disclosed.

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