Atlanta, GA – Unlike some of the other rapper turned label execs in his weight class, T.I. a.k.a. the “King of the South” had yet to capitalize on his roster in the form of a retail group release — à la Young Money — giving more juice to the brand.
That is, until now.
The southern rap icon just announced We Want Smoke, the first collective effort from Hustle Gang, featuring the entirety of the Grand Hustle roster. Though the individual acts have released features from fellow label mates, this will be their first time forming like Voltron for one project.
Fresh off the first Hustle Gang tour, the project will give fans the opportunity to get acquainted with some of the less recognizable talent currently bubbling under the Grand Hustle flag. A few examples are producer-turned-artist Brandon Rossi, and GFMBRYYCE, whose video for the record “Do No Wrong,” featuring T.I. and Young Dro, premiered on WorldStarHipHop last week (July 28).
The project is also set to feature the crew’s First Lady, Tokyo Jetz, who also has a debut album dropping August 2nd. Roster acts Young Booke, RaRa, Translee, and London Jae will also make appearances, as well as heavy-hitters like Young Dro, B.o.B and the new VP of Grand Hustle, legendary Houston rapper Trae Tha Truth.
T.I.’s last release, Us or Else: Letter to the System ranked in at numero once on HipHopDX’s 20 Best Rap Albums Of 2016. Additionally, his Grand Hustle label has collectively earned five gold certifications, six platinum certifications — and three double-platinum certifications. Time will tell if We Want Smoke will translate to more precious metal on Tip’s wall.
We Want Smoke will be available everywhere commercially on September 15th, 2017.