Rick Ross, The-Dream and Roc Nation senior VP of A&R Lenny S will be scouting Atlanta to find hot new Hip Hop and R&B talent on VH1’s new show, SIGNED.
The first hour-long episode is scheduled to drop July 26 at 9 p.m. ET/PT, and will run for eight weeks. In a press release, VH1’s Nina L. Diaz described the show, saying, “Three of the biggest bosses in music coupled with the raw talent of the contestants makes for a fresh new take on a competition series. We can’t wait for fans to experience this authentic and compelling journey.”
According to Billboard, contestants will be put through the paces via auditions, workshops and more — and not all of them will make it through to the finale. The grand prize is the opportunity to be signed to Ross’ Maybach Music, The-Dream’s Radio Killa Records or Roc Nation.
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Viewers who tune in to the show can also expect surprise cameo appearances from the likes of DJ Khaled, Meek Mill and “A Milli” producer Bangladesh (though, granted, they’ll be a little less surprising now that we’ve told you about them. Sorry.)
The show will be executive produced by Mark Burnett, the man behind other major reality-talent competitions such as Shark Tank and The Voice.
“What an incredible opportunity it has been to bring together these cutting edge, one-of-a-kind music moguls who are at the top their games,” said Burnett in a statement. “Watching them discover and mentor the next greatest talents in hip-hop and R&B is a new type of gritty music competition.”
