On this day 29 years ago, Robyn Rihanna Fenty was born. This year, the singer celebrated her birthday by previewing her makeup line for a hot second.

Rihanna’s cosmetic line, under the name Fenty Beauty, is set to hit Sephora stores this fall and was reportedly previewed on a new Instagram account that has since been deleted. So props to you if you got to see the “holographic” lipstick that appeared in one of the posts. RiRi herself appeared on the feed, sharing her excitement for the collection.

“As you guys may have heard already, I am working on creating a beauty line, Fenty Beauty, and I can’t wait for you guys to see what I’ve been working on,” she said in the clip.

Ballerific Beauty: Rihanna’s New Makeup Line To Hit Sephora – blogged by: @eleven8 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Rihanna has her hands in a little bit of everything. When she’s not working on her music, Rih Rih is taking on the fashion world with variohs collections and collaborations. Now that Rihanna has made her mark on fashion, she’s venturing into the world of beauty with her very own cosmetic line. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Back in April, it was announced that Rihanna and luxury fashion and beauty giant LVMH, were working on Rihanna’s first cosmetics line, #FentyBeauty. Set to debut this Fall in #Sephora stores around the world, Rihanna has already began previewing her products on the brand’s official Instagram page, @fentybeautycosmetics. So far she has given us a glimpse of the holographic lip color that will be the first product released under the new line. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ “As you guys may have heard already, I am working on creating a beauty line, Fenty Beauty, and I can’t wait for you guys to see what I’ve been working on. I’m super excited about it,” the singer says in a video posted to the brand’s Instagram page ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Rihanna’s collaborations with MAC were extremely successful so I see this going well too. Will you be adding #FentyBeauty to your makeup bag?

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PornHub shared its love for the singer with a special birthday tweet.

This comes after the Bad Gal responded to a tweet back in 2012 where she acknowledged she has a mutual admiration for the site, mentioning that Brazilian and Latino videos were her favorite.

Several celebrities honored Rihanna on social media for her special day.

Some speculated that Drake, RiRi’s on-again-off-again lover, paid tribute to his “Work” collaborator with a picture of himself in a puffy pink Stone Island coat, not unlike one she wore to Paris Fashion Week in the fall.

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? #EllaBoucht

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But Drake really did wish Rihanna a happy birthday as he dedicated his performance of “Work” to his friend during yesterday’s Boy Meets World tour stop in Dublin, Ireland.