Eminem and Carhartt have collaborated on several special edition items over the past few years and traditionally use the proceeds for various charities. On Black Friday (November 25), Slim Shady and the massive clothing company launched the E13 brand, which was created to “continue the tradition of pride and authenticity born out of this relationship,” according to a press release.

Code named E13: Pride Unlimited, all proceeds from the campaign are being donated by the Marshall Mathers Foundation and Carhartt to support the Verses Project, a charity aimed at fostering literacy through songwriting.

Included in the collection is a black beanie, Anvil t-shirt, Anvil hoodie, and a Black Friday exclusive, the black-on-black Hood-E. Unfortunately, some items are already sold-out and apparently going extremely fast. Check out the looks below and head over to Carhartt for all of its Black Friday specials.