Gucci Mane continues to dominate social media (he’s given DJ Khaled a bit of a run for our favorite Snapchat star) and his latest score is an Instagram page for his iced out East Atlanta Santa chain.

The Trap King unveiled the page yesterday with a video of the diamonds dancing on his new friend named St. Brick.

Guwop then encouraged his fans to follow his “new artist.”

And then St. Brick had his time to shine. The chain refers to Gucci as his “CEO” and the page says he will do features for $50,000.


East Atlanta Santa is hilarious. See for yourself.

And there’s a St. Brick Twitter page, too, which is mostly just retweets and reposts from the Instagram page so far.

Gucci Mane is prepping the release of his third post-prison album, The Return of East Atlanta Santa, set for a December 16 release date.

If you want another fun Instagram page to follow, check out 21 Savage’s account for his French Bulldog, Louie Savage.