Chance The Rapper has been on a quest to land himself, at the very least, a GRAMMY nomination for some time now. Back in mid-June, just a few weeks after the release of his highly acclaimed Coloring Book project, The Recording Academy announced in June that stream-only projects will be in consideration for GRAMMY Awards effective immediately, though in the press release they made no mention of the success of Chance’s mixtape (or his fans’ lobbying).
Taking his efforts one step further, Chance The Rapper has taken out a full-page ad in the latest print issue of Billboard in an attempt to sway GRAMMY voters in his direction for the upcoming 2017 Awards.
The ad, which features Chance in beige overalls, simply says: “Hey, why not me?”
Like everything he does, @chancetherapper's Grammy consideration ad in the new @billboard is not like the others pic.twitter.com/mRrqnbP3gw
— Frank DiGiacomo (@frankdigiacomo) October 6, 2016
Yea at first I was like "people take out Grammy ads??? Why? that seems lame." Then I was like "oooooh ? I'm gonna make a bunch of these?." https://t.co/RjF76A2zLv
— Lil Chano From 79th (@chancetherapper) October 10, 2016
If I get permission to use this photo I'm gonna use it for a follow up Grammy consideration ad with a new quote pic.twitter.com/jx5nAT9l6j
— Lil Chano From 79th (@chancetherapper) October 10, 2016
To be eligible for the 2017 GRAMMY Awards, artists must have released a project between October 1, 2015 and September 30, 2016. The nominations are set to be announced on December 6 ahead of the 59th Annual GRAMMY Awards on February 12, 2017.
Chance is also featured on the cover of the aforementioned issue of Billboard. Throughout his interview with the publication, the Chicago rapper suggested that Coloring Book should get consideration for Album of the Year.
“Coloring Book would be a strong contender for album of the year, too,” Chance said. “I’m not coming for Beyoncé at all. She will be nominated but I’m just saying, why not ‘Coloring Book’ for album of the year?”