The Game is continuing to put in work toward ending violence in urban communities with the establishment of his “Yo Mama, My Mama” campaign. The Compton, California rapper bought $1,000 in groceries for a local family that he selected through Instagram. The first recipient was Yvette Hicks, a mother of eight who raised her children on her own after a divorce. Her daughter Eunice submitted a video explaining why her mother deserved some help.

TMZ caught up with The Game to hear about his thought process behind “Yo Mama, My Mama.”

“I figure with all this tragedy, and all the brothers killing each other, cops killing brothers, brothers killing cops, the one thing that people care about the most around the world is their mothers,” he says. “So if we can pay it forward and make my mama your mama and you look at somebody, you’re like, yo, man, you helped somebody’s mom across the street. Or you ask her how her day is going or you just do anything for someone else’s mother as if it was your own, the guy whose mother that is might not be inclined to do something to you based on your mother.”

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The rapper documented the adventure at Ralph’s supermarkey on his Instagram page where he and the family, along with model Zulay Henao had fun riding on the shopping carts and playing Pokémon Go.

After the deaths of Alton Sterling and Philando Castile at the hands of police officers earlier this month and the killings of police officers in Dallas and Baton Rouge, tension between law enforcement and urban communities is high.

The Game and Snoop Dogg took the initiative by leading a peaceful rally to meet with the LAPD and seek to remove fear between the two parties. The two West Coast legends also held a summit for Los Angeles gang members where Bloods and Crips came together to agree on a peace treaty to stop violence in their communities.

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Even The Game’s son, Harlem Taylor, has gotten in on the movement. He started a GoFundMe campaign for an Arkansas police officer who builds relationships with Black people in the community.

Check out some shots of The Game and company at the grocery store below.

So… (Deep breathe) lol…. Okay, me & @Zulay_Henao in association with @PartnersInKynd have come up with a campaign called #YoMamaMyMama to accept the same responsibilities for your mothers as we would our own. So today, we're taking you & your mother to the grocery store in your neighborhood & hooking her up with groceries for a month….. Here's what we need from you: 1st, FOLLOW @PartnersInKynd NOW & secondly do a 30 second video stating your mothers name, what she means to you & why she deserves to be chosen as the MOTHER OF THE DAY today & don't forget to tag both me & @Zulay_Henao as well as hashtag #YoMamaMyMama in the caption of your video once you post it on your page…… 3rd, put the city you're from & the hashtag #YoMamaMyMama & tag 3 friends in the comments on @PartnersInKynd's page. DO NOT & I repeat DO NOT do this in my comments nor @Zulay_Henao's comments or you will automatically DISQUALIFY yourself from your mama being hooked up !!!! Again, the video should be posted on YOUR OWN PAGE & the city you're from & the hashtag #YoMamaMyMama should be put in @PartnersInKynd's comments or DIRECT MESSAGE… If sent to my dm or Zulay's they will be ignored…. Can't wait to hear your stories & go grocery shopping today with you & your mother !!!! If you're not in Los Angeles, the grocery money can be pay pal'd to you or yo mama from us so that you can take your mother grocery shopping on US !!!!! If you are selected from out of town, we ask that once you are shopping with your mama… You send us video to post on our pages….. This is another push in the direction of POSITIVITY & UNIFICATION for us & people all over the world !!! #PartnersInKind #PIK #TheRobinHoodProject #KindnessIsSexy

A video posted by The Game (@losangelesconfidential) on

I remember being a kid in the grocery store with my mama…. Ain't nothing changed lol.. #YoMamaMyMama

A photo posted by The Game (@losangelesconfidential) on

When @partnersinkynd meet @therobinhoodproject to make a mother happy…. #MotherOfTheDay #YoMamaMyMama #HiFiveToThat

A photo posted by The Game (@losangelesconfidential) on

So in the midst of all the negativity & tragedy the world has witnessed over the past 10 days… I wake up on a mission to try to spread as much positivity as possible in hopes of shifting the negativity & creating a more peaceful vibe amongst us all…… So today we allowed someone to highlight their mother & tell us why she deserved this $1,000 grocery shopping spree…. & @eunice_hicks was chosen & she met us with her beautiful mother "YVETTE HICKS" & her son & younger sister for our 1st #YoMamaMyMama….. Not only was it cool to help out a hardworking mother of 8… It was also heartwarming to meet "TI'TUS @eunice_hicks son… You know game love luhhhhh the kids…. Me & @partnersinkynd will be highlighting other #MotherOfTheDay's & figuring out creative ways to show them how much we appreciate them…. Without our mothers, their would be no us & if I don't know anything else about people in this world… I know for a fact, WE LOVE OUR MAMAS…… Be sure to FOLLOW @partnersinkynd NOW & stay tuned for the next #YoMamaMyMama because it will only get better from here….. Tonight was amazing !!! Glad I could put a huge smile on your mothers face for you…….. #TheRobinHoodProject #PartnersInKind #KindnessIsSexy #Kiss4Charity #MotherOfTheDay & on that note…. HOODNIGHT (no typo) ✌?️

A photo posted by The Game (@losangelesconfidential) on

Here’s a clip of the winning

Watch The Game and Yvette Hicks speak below, via TMZ.