Denver, CO

Denver duo Future Heroes is premiering its WordArt EP exclusively through HipHopDX.

The former college buddies, 22-year-old Ken Deezy and 24-year-old ImNotMars, cooked up six tracks of 90s goodness to share with the world. The title is based on the Microsoft Word feature “WordArt” where users could create colorful words that bend in different directions.

“It pays homage to our roots and style, but is also a metaphor in the sense that we use words to create and deliver an image to our audience,” Future Heroes says to HipHopDX. “We’re creating our own brand of art through our delivery and production.”

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The rapper and producer own a boutique called Station in Denver’s Five Points that furthers the group’s love for all things 90s. The era has been back in fashion recently, as Vanilla Ice’s performance at the Teenage Mutant Ninja Turtles premiere shows.

“We’re fortunate to have a shop with new and vintage stuff rolling in daily so we can pick and choose the flyest shit before it even touches the shelves,” Future Heroes says.  “Finding the perfect blend of new and old is the secret to our brand.”

Station has grown in popularity and was named by Westword as “Best Gallery In a Streetwear Boutique.” The recognition was important as Future Heroes seeks to bring a sense of community to the Mile High City’s arts scene.

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“We started Station for the simple reason that we wanted to represent artists, brands that we know are the next wave in this culture but up until now have had a lack of representation in the city,” the group says. “And we aren’t the only ones out here that are hip to this shit either. So Station serves as a kind of hub in the city for cats to come kick it, shop, chop it up, almost like a modern day barbershop. The Westword recognition was great. It’s definitely brought some traffic our way and we have a lot of respect for the Westword and what they do.”

Denver’s rap scene continues to blossom as the city’s population is one of the fastest growing in the country.

“There is culture and style bubbling up in Denver that people aren’t aware of on a national level,” Future Heroes says, “and it’s our job as artists to realize that potential. There is a huge audience for Hip Hop in DNVR and we have some real artists out here that will be seen on a national level in the next couple years without a doubt.”

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In the mean time, Future Heroes seeks to utilize the power that independent artists have in today’s game. They have furthered their fanbase through the “Future Hero Friday” Facebook video series and used Kickstarter to get themselves to SXSW.

“We focus on keeping our bars fun and original while not trying to flex or be something we’re not,” the group says. “People of all types are drawn to our music because of this. We’re talking old heads, high school kids, hypebeast, indie chicks, you name it there’s probably someone out there fucking with it on some level. As far as a platform or level we want to reach… its 2016. An independent duo can and will go as far as anyone on a label. Creative, independent artists have the power in the music scene now. We’re gonna keep our brand on path and the right ‘platform’ will follow.”

Ken Deezy and ImNotMars encourage their fans to follow their lead in paving their own path to success.

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“Give people high fives, make dope shit and don’t be a dick,” they say.

Future Heroes WordART EP cover art, tracklist and stream are below:

Future Heroes "WordArt" cover art
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