This Sunday, millions on top of millions of viewers will gaze upon literally the best commercials money can buy during Super Bowl 50. Pepsi has let loose one of their spots in “The Joy of Dance,” which spotlights the living, breathing music box, Janelle Monáe.
The eclectic star begins her trek boogieing with The Contours’ classic “Do You Love Me” in the 1960s doo-wop before entering the neon hairspray of the 80s where she embodies the spirit of Madonna with “Express Yourself.” After conquering that generation, she finds herself in present-day Wondaland as the iconic Pepsi Joy of Cola” theme song rides the wave out.
“The Joy of Dance” was created by The Marketing Arm and directed by Samuel Bayer.
As always, the brand plans to shoot fireworks through the roof of the Super Bowl Weekend, with events such as Pepsi and DirectTV’s Pier 70 celebration (San Francisco), The Pepsi Fan Deck at Levi’s Stadium and the presentation of The Pepsi Rookie of the Year Award.
For more information, visit www.pepsico.com. Janelle Monáe’s Super Bowl 50 commercial can be seen below.