A new interview discusses the history of Genius, the website that has transformed the internet by defining the meanings behind Rap lyrics, poetry and important texts.

Pepsi.com presents “Genius: Annotate The World”, a discussion with music and culture editor Anna Oseran where she details the inner workings of the information superhighway’s leading lyrics portal.

Explaining one just one of the site’s highlights over time Anna says, “Interviewing Rick Rubin is one of the most amazing things we’ve done. He is a huge figure in the music community, he had amazing annotations and really interesting things to say about music he produced as well as music he’s been listening to. Hearing him talk about being in the studio recording “99 Problems” was amazing just learning the process of what it was like working with Jay-Z.”

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To read the interview in its entirety, visit pepsi.com.