Its been over a decade since De La Soul released its last album.
Now, the iconic Rap group has returned to the studio and plans to craft its first LP in eleven years. But, the trio is in a bind.
Posdnous, Dave, and Maseo are seeking support from fans to crowdfund their new album. Without a record deal, De La has established a Kickstarter account to fully fund their recording, mixing, marketing, design, packaging, and distribution costs.
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The trio is trying something new. De La’s upcoming album will incorporate elements of Jazz, Funk, Rock, Country Western and more.
For the new album, De La plans to sample themselves to avoid copyright infringement concerns. They’ve enlisted an assortment of musicians to participate in unrehearsed, jam sessions, where they re-created the group’s iconic body of work. The group plans to use the sounds recorded to create new music.
So far, the only rapper set to be featured on the LP is 2 Chainz.
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The incentives for contributing cash to the album vary by the amount donated. Fans will receive a 1GB De La Soul thumb drives uploaded with the new album for donating $30. Sneaker enthusiasts interested in purchasing an autographed pair of limited edition 2015 –out of stock – De La Dunks by NIKE, can pledge $500. For $2,500, one fan can receive the opportunity to dine with De La at the new Harlem restaurant “Street Bird.”
The campaign has already exceeded its goal of $110,000. At press time, De La Soul’s new album has garnered over $176,000, with 32 days left to go.
Visit De La’s Kickstarter page here.
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(March 31, 2015)
UPDATE: De La Soul has doubled its goal of $110,000. The iconic Rap group’s Kickstarter page shows De La has earned more than $250,000 from over 4,000 backers. Since the crowdfunding campaign has been so successful, De La has announced via Twitter that “there will be a new De La album released this year!”
We Love Y’all! You made it happen! https://t.co/WRLYUtAuHQ
— De La Soul (@WeAreDeLaSoul) March 31, 2015
Ya’ support has been overwhelming! Becuz of YOU, there will be a new De La album released this year! Spread the word! http://t.co/eUDVWr6lwK
— De La Soul (@WeAreDeLaSoul) April 1, 2015
