Fool’s Gold Records’ co-founder Joshua “Dust La Rock” Prince passed away yesterday (February 2). He was 38.
Fool’s Gold recently shared the news via its website, within a post titled “RIP Dust La Rock.”
Fool’s Gold’s other co-founder, A-Trak, took to Instagram yesterday evening to share his sentiments.
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“Lost one of my dearest friends today,” he wrote. “RIP Joshua Prince aka Dust La Rock, original Fool’s Gold co-founder… Art director for myself, Fool’s Gold and Duck Sauce. You helped define so much of what I stand for. Love you man. Still can’t believe this.”
In addition to founding the label, La Rock served as the creative director and chief designer for Fool’s Gold from 2007 – 2012. He designed mixtape covers for Action Bronson, A-Trak, Danny Brown and Duck Sauce, among others.
Many of the artists La Rock collaborated with expressed their feelings via Twitter:
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“All the booze I consume tonight is for Dust La Rock,” Kid Cudi wrote.
“RIP Dust La Rock … You inspired me so much!!! .. So shocked at this news .. Can’t fucking believe this!!!!” Danny Brown said.
The cause of La Rock’s death has not been revealed.
RIP Dust La Rock … You inspired me so much!!! .. So shocked at this news .. Can't fucking believe this!!!!
— Danny Brown (@xdannyxbrownx) February 3, 2015
All the booze I consume tn is for Dust La Rock
— The Chosen One (@KidCudi) February 3, 2015
RIP Dust La Rock. Great Guy, Great Artist. Smh.
— BAM BAM (@ActionBronson) February 3, 2015
