Alex da Kid has gained recognition through producing hit singles such as Dr. Dre’s “I Need A Doctor,” Eminem’s “Love The Way You Lie” and B.o.B’s “Airplanes.” But through his KIDinaKORNER imprint, Alex has impacted other genres via his work with Skylar Grey, Imagine Dragons, Jamie N Commons and X Ambassadors.
While the concept of artists attempting to widen their audience through crossing over into other genres has become commonplace, Alex explains why his particular style of production has appealed to Hip Hop contributors who had already experienced commercial success prior to working with him.
“I think they are attracted to what I do because it’s a different take,” Alex da Kid says. “It’s Hip Hop, Rock and R&B through my lens. I mix things in songs in a different way from other people, so I guess that’s really why they want to work with me. You would have to ask them, though.”
An August 30 performance at the Made In America Festival in Los Angeles found Alex paired with Jamie N Commons, X Ambassadors and roughly 12 busker musicians from across the globe. The collaboration was facilitated by Budweiser’s MADE for Music campaign, which found KIDinaKORNER members X Ambassadors and Jamie N Commons searching the globe in search of fellow musicians to find an eclectic mix of street musicians to create a global band.
“The type of music we make, and have always strived to make,” X Ambassadors says during an exclusive interview with HipHopDX, “is big and expansive.”
As for the Made In America performance, which incorporated elements of Hip Hop, Rock, Blues and other genres into one performance, Jamie N Commons reflected on the universal themes found throughout various types of music.
“Yeah the subjects of death, struggle, toil, judgment are what the Blues is all about, whether it’s Blind Willie Johnsons ‘In My Time of Dying,’ or Bukka White’s ‘Fixin to Die Blues,’” Jamie says. “Mortality and the end is never too far away.”