Shady Records' Paul Rosenberg Describes Eminem, Dr. Dre Finding 50 Cent & Murder Inc. Beef

Rosenberg comments on how 50 Cent and Eminem have been impacted by Fif's transition away from Shady Records as the label celebrates its 15-year anniversary.

Paul Rosenberg, who co-founded Shady Records with Eminem, says one of the label's greatest moments came when they signed 50 Cent to the imprint. 

"It was game-changing," Rosenberg says in an interview with XXL. "We kind of knew what we had in 50, and when we brought him to [Dr.] Dre to see if he wanted to do it with us, Dre immediately got it as well. We all knew it was gonna be big and it was gonna be sort of a land shift in the culture because of what he was doing, but we didn’t know just how massive it was gonna be. But I’m not gonna sit here and tell you that we didn’t know that 50 was gonna be enormous from the beginning. I mean, look, that was huge for us, that was huge for 50, it was huge for XXL, frankly. It was massive all around, and it was one of the most exciting things we’ve ever done with the label."

While 50 Cent left Shady Records earlier this year, Rosenberg says that the transition has been amicable. 

"It was a very friendly and, frankly, supportive departure, where we told him, 'Look, if you don’t feel like this is the place for you anymore, we feel like we want to support you in any way we can [so that you can] be able to do what you want to do.' So behind the scenes, we were trying to make sure that the transition was going to be as comfortable for him as possible. And you know, Marshall and 50 continue to have a great relationship, and that’s not gonna change."

Eminem and 50 Cent have gone through a lot of things together in their careers, including beef with others, such as Murder Inc. When Rosenberg looks back on this, he says it was "a hectic time."

"There’s a lot of it that I look back and I don’t miss," he says. "But it was also very exciting and it was part of the package. I mean, we knew when we were signing 50 that we weren’t signing a choir boy, so it wasn’t a huge surprise when things got a little bit hectic. We just didn’t know exactly how hectic it was gonna get and where it was gonna go. There was a lot of bad shit that happened that I really don’t look back that fondly on, but like I said, that went with the game at that time."

Shady Records is gearing up to release SHADYVa 15-year anniversary compilation double album. 

For more on Eminem, view the DX Daily below.

 

55 Comments

  • Anonymous

    you mean like Yelawolf and Slaughterhouse? They are both more talented and differnt than those dudes you mentioned.. They won't ever be big tho because rap is a dieing genre in terms of popularity/sales, and Em will never sign people just to appeal to the masses, he's a rapper and he has quality rappers signed to his label. They aren't quality artists at all. The artists at OVO like partynextdoor and Majid Jordan, those are talented artists.

    • Anonymous

      Please. Yelawolf and Slaughterhouse are quality artists. Partynextdoor and Majid Jordan are not quality artists and don't have talent.

  • Anonymous

    jesus christ stfu with the "pop" shit already...Dido was a pop star on stan and everyones beloved mmlp....he did 3 fucking songs with rihanna in a 4 year span christ...other legendary emcess have "pop" hooks too on their tracks here and there nowadays...seems like people judge his last 2 albums just by the rihanna led singles LOL sucks ya missed out Dido was never in the studio with eminem. He sampled her chorus. And he never did songs with pop stars before. In fact, he dissed them so that makes him a sellout. Britney Spears is dissed yet rihanna is basically the black britney spears. Sounds likes some eminem stan is mad and caught feelings.

  • David

    the reason why most of these posts are anonymous is because this is a platform for them to hate on slim the guy is talented and i am proud to say i am black and i like this white rapper when i hear his music i see no race just music, been a fan since infinite his style of music is the most creative i have ever heard since pac, nas, biggie, big L, rakim and jay -z. He is there with all the above mentioned if eminem was black nigga's wouldn't be hatin so much

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  • Anonymous

    they need to sign a new flagship artist asap. if they dont sign new talent soon that label is gonna die when eminem retires. they need something new and different from all these drake and lil wayne wannabees.

    • Anonymous

      dont think he signed yelawolf cuz he wanted to if yela wasint on interscope first he would have never seen shady

    • Anonymous

      you mean like Yelawolf and Slaughterhouse? They are both more talented and differnt than those dudes you mentioned.. They won't ever be big tho because rap is a dieing genre in terms of popularity/sales, and Em will never sign people just to appeal to the masses, he's a rapper and he has quality rappers signed to his label.

  • Anonymous

    Eminem, Paul Rosenberg are just culture vultures... nobody wants to hear about Hailey, Kim or dope fiend mommy.. this mf has made nothing but bullshit music... of course he has a couple of song but..if Dre,do the beats its hard to fuck up... Mf never had anything to rap about... that's y he cant drop shit with substance.... Wayne, Nickki,Izggy and J... these mf been done. Best white rapper alive... maybe I will let white people argue that

    • Anon

      Lol i hate people like you. Sending Hate to artists just cause they're colour isn't the same as yours. Okay, if you think his songs are bad, then move the fuck away, and listen to lil wayne or nicki minaj or shit. Dont Hate On Him Cause another colour rapper Blew apart the genre you guys made.

    • Hate much?

      U sound real jelly

  • Anonymous

    that beef made em the rapper of that time some of his best tracks were ja disses even proofs mixtapes were better cuz of it it formed shady records

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  • Ruvunja

    this the same dude that put Action Bronson on, Paul Zuckerberg

  • gg

    Hopefully collabing with other rappers, and label mates will make Eminem put his shit together and drop a couple fire verses and tracks, unlike the shitty pop songs with rihanna he seems to always be doing these days...

    • Anonymous

      Huge eminem fan but yeah, his old shit was better. I hated that monster song he did with rihanna. Beat was shit and the flow was off. Even the lyrics are just a retread of what he was rapping before.

    • gg

      Not saying all his new material is thrash, it's just that the number of not so good songs in recent years have been pretty high compared to what it used to be.

    • gg

      MMLP had one pop hook, Recovery and MMLP2 had how many already? It's not only that he has been more pop recently, but also a lot of his songs and some of his flows have been terrible. Hopefully this collab album will bring out the best of him.

    • Anonymous

      y'all seem to have buried Relapse and Refill out of your memory last 4 projects/3 full albums/last 5 years is more like it

    • ^

      jesus christ stfu with the "pop" shit already...Dido was a pop star on stan and everyones beloved mmlp....he did 3 fucking songs with rihanna in a 4 year span christ...other legendary emcess have "pop" hooks too on their tracks here and there nowadays...seems like people judge his last 2 albums just by the rihanna led singles LOL sucks ya missed out

  • Anonymous

    Hopefully collabing with other rappers, and label mates will make Eminem put his shit together and drop a couple fire verses and tracks, unlike the shitty pop songs with rihanna he seems to always be doing these days.

  • Anonymous

    Man ShadyXV is going to be dope. 1 album of the label's greatest hits and 1 album of all new material, with Eminem, Slaughterhouse, Yelawolf, Bad Meets Evil as well as other special guests. Eminem rarely features in songs, This is going to be dope. We will probably see an Eminem-Yelawolf collab and a Eminem-50 Cent too. Can't wait for this shit to drop.

    • Anonymous

      Hopefully collabing with other rappers, and label mates will make Eminem put his shit together and drop a couple fire verses and tracks, unlike the shitty pop songs with rihanna he seems to always be doing these days..........

  • Anonymous

    Andres Tardio here's a tip. DO NOT type articles with your cell phone man smh

  • Anonymous

    ANDRES RETARDIO FUCKING SUCKS DICK MAN

  • Anonymous

    That white Jew pimped the shit out of that Black boy and then told him to kick rocks when they replaced him with Cheif Keef.

  • Anonymous

    Maybe I'll just read the XXl mag....this site sucks ballz

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  • Anonymous

    expect 300 coments cuz eminem name popped

  • nigggaaaaa

    shady records made history

  • A

    great so a freakin white man loving niggar was picked up by a bunch of white men and turned into a modern day black superhero that broken women like jada fire can aspire to and be intimidated by.

    • Anonymous

      just thank god it isnt spelled with a Y. all women named Jada seem to be damaged good sin some way. just look at all the crack and dick jada pinkett smoked before will smiths niceguy but twisted demon on the inside caught her in his lap

    • Anonymous

      you laughing but she the one namedropping 50 in 2014 interviews about how she was so nervous to be in his presence and no guy ever does that to her.

    • Anonymous

      lmao jada fire

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