Jay Z's Roc Nation Sports Client Kevin Durant Set To Re-Sign With Nike

UPDATE: Nike has reportedly exercised its right to match the offer Under Armour made to Kevin Durant.

Bidding wars for top athletes have become something of the norm in professional sports but athletes making demands on shoe deals is something that is not often seen.

According to BusinessweekJay Z, who represents Kevin Durant under his Roc Nation Sports agency, has given Nike a Wednesday deadline to match a 10-year sponsorship offer from Under Armour. UA's deal is believed to be worth between $265 million and $285 million.

Kevin Durant, who has had his shoes made by Nike since 2007, would be making more than double what he currently would be via Nike, a seven-year deal worth nearly $70 million. The large offer made by Under Armour is said to be almost 10 percent of the company's entire marketing budget.

Kevin Durant won the NBA Most Valuable Player last season scoring an average of 36 points per game. Jay Z's Roc Nation Sports also represents James Young and NFL players Geno Smith, Hakeem Nicks and Victor Cruz, among other athletes. In 2013, UA signed Durant's NBA colleague Stephen Curry. 

For more on Jay Z, view the DX Daily below.

 

21 Comments

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  • Anonymous

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  • The Star & Lord Jamar Show

    The next time one of those ebook adds pop up and send my phone to iTunes I'm deleting this fuckin circus ass site from my favorites....site turned trash anyway....used to be one of the best sites on the net....now between the Star & Lord Jamar articles....stupid fuckin pop up adds that send my phone to iTunes and the wanna be intellectual trolls....computer thugs screaming racism about any and everything and cryin ass white boys this place has gone to shit....smh

  • Anonymous

    yall need to get your facts straight- KD aint average no damn 36 points a game. aint no nigga done that since MJ in 86 when he averaged 37,

  • Harlem's Reckoning

    I love how these so called righteous ass preachers get on every article that involves somebody making a large sum of money, Jay-Z mostly, and talk about how he doesn't give a fuck about nobody. Derrick Coleman and MC Hammer should be lessons to everybody about trying to take care of people who expect everything from everybody and nothing from themselves. Crabs in a fucking bucket.

    • Anonymous

      Not even that Harlem World, they talk about Jay Z & celebrities but broke as hell passing by a homeless person and never donate a can of food, a coat or time to a shelter.

  • Anonymous

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  • Anon

    KD, great player but boring personality. Nobody's buying Under Armour shoes, Nike runs everything sports related.

  • Hermione Granger

    some people so poor all that they got is money, diamonds

  • Anonymous

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  • slick

    roc nation stepping up, they got 240 mil for can kd lined up for 285 and the red sox just gave the cuban dude who never even played in the majors 72. they overcharging niggas for what they did to the cold crush

  • Correction

    Tripping 32, Kevin didn't score no 36 points per game last season.

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  • Anonymous

    LOL Jay-Z ain't giving anyone a deadline he has nothing to do with this shit.

    • real

      You are wring about that. Jay handles K.D marketing/endorsement deals. He doesnt not represent them when it comes to his NBA contract. Get your facts straight.

  • Anonymous

    People homeless starving in the streets and they want to give this nigga almost 300 million.

    • Anonymous

      Why would he give a fuck about a 'nigga', he's rather give a fuck about a black person and a black man/woman would not be waiting for a hand-out and that's the difference money.

    • yes sir

      Jay z cares about his pockets being fat. he don't give a fuck about niggas

    • Anon

      Spit da truth to these juniors, Sarge!

    • Real Talk

      Look around junior, nobody gives a fuck about starving people, otherwise they wouldn't be starving. We care about athletes, rappers, rich people. Once he gets the deal from either UA or Nike, we'll jock on his dick the same as all the others.

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