Ludacris Criticized By Photographer Over Instagram Photo

A photographer files a Digital Millennium Copyright Act takedown notice with Instagram after his picture is shared by Ludacris without credit.

According to Australia-based publication WA Today, a photographer on the popular photo and video-sharing site Instagram isn’t too pleased with Atlanta rapper Ludacris after a picture of his was posted on Luda’s account without any credit or acknowledgement.

The picture Ludacris posted, which merely featured a series of emojis as its caption, shows the coastline at North Beach in Perth, Australia.

The man who took the picture, photographer Paul Pichugin, says he was made aware of the fact that his picture was reposted by Ludacris after one of his Instagram followers tagged him in the rapper’s picture. Pichugin revealed that he was initially excited about his photo being shared, but says his excitement withered when he realized he received no credit.

“One of my Instagram followers spotted it and tagged me in Ludacris’ post so I could see it,” Pichugin said while speaking with WA Today. “At first I was pretty excited, but when I saw there was no credit I thought that wasn’t cool because it doesn’t actually do anything for me.”

Pichugin has since filed a Digital Millennium Copyright Act takedown notice with Instagram in the hopes that his picture will be removed from Ludacris’ account.

“In general, it’s absolutely essential that photographers are credited so that people know who took the photo and who to go to if they want similar photos taken for a business or tourism campaign…There seems to be a very basic misunderstanding of copyright on the internet, that because something is posted on a public website it’s OK to use,” he said. “That’s not at all true.”

As of today (July 20), Pichugin’s picture no longer appears to be on Ludacris’ Instagram page.

RELATED: Ludacris Details "Ludaversal" Progress, Hosting Billboard Music Awards 2014

48 Comments

  • Fry

    Seriously? Whoever is standing there could take a picture of it. You didn't draw the picture, nor make the waves move like that. I thought photography was a hobby? If someone wants a picture of a lake or a volcano or Dwyane Wade...they can just go take it themselves. Create something, don't steal it. You're the "Tracers" of society. I don't even like Ludacris, but the photographer guy seems like he's wrong here.

    • Paul Pichugin

      It's exactly the same as me taking one of Ludacris' songs and trying to pass it off as my own. I earn my full-time living as a photographer, so it's not just a hobby. Instagram, Facebook and Twitter all sided with me and removed the image as it is a breach of my copyright.

  • hilarious

    hahahahaha these comments are hilarious, this whole situation is like being back in school when the quiet geeky kid starts cryin cause no one gives a fuck about them or there fuckin picture

  • Anonymous

    wtf is he talking bout????cuz a celeb put it on the gram??? did he say d exact same shit wen a random dude posted it???..fuck outta here..looking for some white attention

  • Deebo

    Not impressed...photog needs to get over himself. I've gotten lucky and achieved better shots on my mobile phone camera. It's just a picture on Instagram...Luda didn't sell it at auction. If you want credit, then tag your shit. Plain and simple otherwise, we've all seen beach photos before and this one is nothing special.

  • Anonymous

    REACHING! People repost everyday. I bet everything that the guy wouldn't had said anything if it was somebody who wasn't famous. It's called "re-posting" not stealing. SMFH!

  • White_Boi

    Man, haters on here will hate on ANYTHING. People saying the pictures is garbage? STFU you talentless fuckers. Most of you bums have probably never been out of your own state, never mind your country to take photos at places like that.

  • LeonSFortier

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  • LeonSFortier

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  • Notty314

    With all due respect, if it was some nobody that re-posted it to Instagram, you wouldn't have done shit, and would have never known. Face it, the only reason this was even brought to your attention is because someone in the limelight used it. Note, whenever you put something on the internet, watermark it, sign it, tag it, do whatever. It's common knowledge within the media world, you'd think you'd know that. I put musical compositions up all the time, have been for over 10 years, but I tag them. I hate doing it, but it has to be done these days. You didn't do anything to let this be known it was yours, within the original work, not until after the fact, yes I've been to your twitter, imho that's your fault. Always give yourself credit first when it comes to your work (tag, sign, watermark) before you even think about uploading, and please get over yourself. You look like nothing more than a drama queen, a money grubber, an attention seeker, and someone who is oblivious on how to handle and protect their material on the internet. Says you're a certified Google Photographer? Well you should know these things. This is how you have to treat the internet when you put creative works up. I would understand if he acted like he was the person who snapped the pic, and cut your watermark out of it, but that's not the case. Sorry to be rash but c'mon. Good day sir.

    • Paul Pichugin

      Actually my watermark was removed from it. Also once a month I do a reverse image search on my most popular images and file take down notices to anyone who hasn't posted the photo with my credit and doesn't agree to remove them. For commercial uses I just send them an invoice and a license agreement, 9 times out of 10 the invoice is paid. I'm not a drama queen, I didn't ask for money, I didn't ask for attention either, I sent a message asking Ludacris to remove them. I filed a take down notice, the photos were removed from FB, Instagram and Twitter.

    • Anonymous

      besides the fact that the photographer will never be on this site reading your comments or mine for that matter

    • Anonymous

      lol @ the 2 punks mad cause a fellow punk got punked

    • john

      heha @ Wow, you made burst out laughing man, that's exactly what i was thinking. this guy spends too much time preaching to others. still laughing

    • Wow

      Dude y dont u write a whole article u seem really concerned.

    • Anonymous

      LMAO let this nigga know!!!

  • Anonymous

    smh goddamn these photographers is lurking I might as well take down any pic on my instagram I didn't take mysef ain't tryna get hit with that lawsuit

  • Paul Pichugin

    Instagram removed the photo after the DMCA take down notice, I'm still waiting on Facebook to do the same. Ludacris earns his living from his creative works (very successfully too), I would think someone like that would respect another creative just trying to earn a living doing the same.

    • Paul Pichugin

      @theRAPzuckerberg if he had credited me, I would have left it right alone and been pretty stoked with it, same as when anyone reposts any of my images and credits me.

    • Amanda

      Its a great picture, don't get me wrong, but any photog knows in this day and age if you want something protected, watermark it, tag it.... in this digital world where everyone's sharing, screenshotting, reposting, etc its very irresponsible for you to not protect your work and then later cry about it. Who knows how many people have made the rounds with this photo, you have no idea how many have claimed it as their own or just reposted it with no credit, heck he probably didn't even see it on your page to begin with......

    • Yeah Right

      You do know how Instgram and screenshots work right? How would anyone know who took this picture? If you see a picture on your timeline that you want to share then you screenshot it and post it. Its not like he is saying he is the photographer or is making some money off the photo. If you want credit for taking the shot then reach out and say something, dont act like he wronged you. Sidnote: The picture is cool. But anyone standing in front of that view could have easily taken that picture. Its not that your photography skills are "oh so great" it just a nice view.

    • theRAPzuckerberg

      Hi Paul, Please disregard the negative commentary. This is an important conversation. What my colleagues fail to realize is that the digital realm will usher in the next great divide between haves and have nots. That said, what it have been enough if Luda gave you credit when posting your image to IG?

    • Anonymous

      lol chill the fuck out, I bet all he did was google that wack ass picture, u think he was supposed to do some big ass research then write "shoutout to Paul Pichigun for taking the pic" at the subtitle?

  • Anonymous

    Hahah, look at this dumbass in the comments. "File a lawsuite for 50 million dollars". What a fuckin idiot. Ludacris probably just googled this image. Not as if he used it to make money off of it or some shit.

    • anonymouse

      ..and I could take a snapshot of anything. at anytime. on my phone/macbook this is not the right path. get over yourself

    • Paul Pichugin

      While I was never going to "File a lawsuite for 50 million" (wouldn't that be nice though), Ludacris not making a cent off it, doesn't actually mean he isn't violating my copyright. If I downloaded Ludacris's music and made it freely available for anyone to download, do you think I *wouldn't* be sued? It's not like I'm using it to make money...

  • Anonymous

    before I saw the draft which had said $5479 , I have faith that...my... friends brother could actualie bringing home money in their spare time from their laptop. . there moms best frend has been doing this 4 only eleven months and recently repaid the depts on there villa and purchased a gorgeous Alfa Romeo . see... =================== WWW.JOBS400.COM ===================

  • Anonymous

    before I saw the draft which had said $5479 , I have faith that...my... friends brother could actualie bringing home money in their spare time from their laptop. . there moms best frend has been doing this 4 only eleven months and recently repaid the depts on there villa and purchased a gorgeous Alfa Romeo . see... ==================== WWW.JOBS400.COM ====================

  • Anonymous

    lmao @ niggas fighting over that trash ass picture

    • Anonymous

      Lmao fuck outta here, I'm not bitter, I'm just saying that picture that is garbage

    • Anonymous

      Paul Pichugin is white. And stop hating, lol, you prolly ain't never had pussy in your life which is why you're so bitter

  • Mack

    And while you're getting into nature photos, check out Clark Little.

  • C

    He prolly just looked up "beach" on google images.

  • Anonymous

    look around you idiot... take a long hard look.. what do you see? THEYRE ALL WHITE!

  • Anonymous

    ludajklis eats his children

  • Anonymous

    ludajklis should retire

  • Anonymous

    ill write you a check anyday anyway and get cash back cause you know it dont count

  • Anonymous

    means nothing worthless spin. get to the money.

  • Anonymous

    its not so bad, i get the guy wanted credit but luda didnt pretend he was there or to have taken the picture Game on the other hand made up a story about the Sultan of Saudi Arabia giving him a bunch of bottles and watches when he was in Dubai and it turns out the picture he posted was posted by a rich white billionaire months earlier!

    • Anonymous

      Game is a Bi-polar bitch with no identity. Sad, cause he does make decent albums and good music.

    • Anonymous

      Game was also exposed for posting a picture of another man's safe filled with cash and trying to pass it off as his own.

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