Jay Z & Beyonce's "On The Run Tour" Set To Earn 2nd Highest Gross Revenue Per Show Ever

Forbes analyzes Jay Z and Beyonce's ticket sales and says it is set to be the second most successful tour ever based on gross revenue per show.

Jay Z and Beyonce's On The Run Tour is on pace to become the second most successful tour of all time based on gross revenue per show, according to Forbes

On The Run was recently in the news on several websites, including In Touch Weekly, International Business Times AU and Radar, for having poor ticket sales. However, Forbes' analysis of the ticket sales shows that the tour, which is approximately a week away from opening, is on pace to sell about 1 million tickets and gross close to $100 million. This would make On The Run the second most successful tour ever by that measure. 

In its report, Forbes also explained why some publications have said the tour is struggling.

"The epicenter for the misinformation about the tours ‘Crumbling’, ‘Suffering’ and ‘Plummeting’ is a site called Hollywood411," Forbes says. "In addition to mischaracterizing the ticket picture, the site went so far as to speculate that the entire elevator episode may have been an elaborate ruse to put a jolt into anemic sales. While Hollywood411 seems to have a good handle on the world and celebrity gossip and cheap pageviews, the article shows a total lack of understanding of the ticket market. According to the site ‘there are over 11,000 tickets in motion on StubHub for the couple’s July 11th show at MetLife Stadium…Even on Ticketmaster.com’s own system, a quick check shows a very bald stadium, with lots of tickets for sale and official resale.’ What the site fails to understand is that a robust secondary market is actually the sign of a healthy tour, not a sick one. If 11,000 people are taking the time to sell their tickets, it means they think there’s an opportunity to make money. As for the ‘bald stadium’ comment, when it comes to ticket sales, bald is beautiful, as it means that there are no seats left."

To view tour dates for On The Run, click here

Below is a chart that shows gross per show of the top 10 all-time grossing tours. 

Photos taken of Jay Z and Beyonce taken in advance of the On The Run tour are as follows:

Photography By: Benjamin Combs

RELATED: Jay Z & Beyonce Announce "On The Run" Stadium Tour Dates



  • Ruben

    Lady Gaga is honestly better than them!

  • Anonymous

    they're already stupid rich. Who cares either way.

  • billy bucks

    are they on an elevator in that pic??

  • Stereotype75

    This just in... White America stills thinks they are just slaves who wont rebuild their communities and support initiatives to educate the youth etc... fuck they on the run from? btw HOV they still thirsty in Africa... remeber that bs he was feeding us

  • Seen

    the writer of the Forbes article sounds like he's on the Carter payroll... dude had to resort to name-calling....

    • chris

      name calling? that's extra sensitive of you. what'd he say, cheap page reviews? that's a factual statement. who goes to that website lol. he gave them sarcastic positive remarks, which is more than i would have done. not because jay z pays me, but because i'm not an advocate of running your mouth for attention and a small amount of money. so you expose it. like a...dare i say it...journalist? the self hatred and projection people show amazes as well when you see people who can't believe that they could sell this many tickets expose their lack of confidence and/or talent.

  • jay

    you know why? because the tickets are twice as high...its a business move and y'all are the pawns. Keep drinking the Kool-Aid.

    • Dentaldamboy

      Wrong again, bitch. They are performing at venues with 45k and 75k seating capacity. The average ticket price is nowhere near a record.

  • Anonymous

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  • Birdstan

    As dentaldamboy's summer intern in the counting department of YMCMB, I can personally confirm that the statistics provided by Forbes are specious. A number of the venues at which they will be performing are baseball and football stadiums. These venues have much greater seating capacity than basketball/hockey stadiums, where most concerts take place. So while this tour will be the second highest average gross, it will not have the second highest average ticket price. And that would be a much more meaningful statistic. Clearly the forbes publication willdp anything to make jay z look good. This gives credence to the longstanding YMCMB perception that forbes greatly exaggerates Jay's net worth.

  • Hovie Hov

    [Jay-Z:] Go harder than a nigga for a nigga go figure Told me "keep my own money" if we ever did split up How can somethin' so gangsta be so pretty in pictures? With jeans and a blazer and some Louboutin slippers Uh, Picasso was alive he woulda made her Thats right nigga Mona Lisa can't fade her I mean Marilyn Monroe, she's quite nice But why all the pretty icons always all white Back to my Beyonces You deserve 3 stacks for the Andre Call Larry Gagosian, you belong in museums You belong in Vintage clothes watching the whole building You belong with niggas who used to be known for dope dealing You too dope for any of those civilians Now shoot trigga, stop looking at her tits Get ya own dog, ya heard Thats my bitch

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