Jay Z Launches "40/40" Beverage In Duane Reade, Walgreens Stores

The beverage is described as an "Arnold Palmer-esque drink."

Jay Z has released his “40/40” drink in Duane Reade and Walgreens stores in the United States, according to Forbes.

The beverage, which retails for $1.99, is named after his nightclub of the same name and is described in the Forbes story as "an Arnold Palmer-esque drink” that is "intended for sports-loving males.”

Distributed by Go N’Syde, a company helmed by former Def Jam Recordings executive Kevin Liles, the Jay Z beverage also "includes an augmented reality tie-in that allows customers to point a smartphone at the container and call up a content platform connected to each act,” the Forbes article says.

“We have great tasting beverage,” Liles says. “But the second part of it is providing a new network for the brands or icons to communicate with their fans. I call it disrupting the consumer packaged goods industry by having your products actually talk to you.”

Mariah Carey has also released the Butterfly beverage through Go N’Syde.

RELATED: Jay Z Unable To Avoid Depositions In Roc-A-Fella Logo Lawsuit

2 Comments

  • Anonymous

    fuck nigga i ate way too much candy now my blood sugar is insane

  • Kev

    "I came into this game Wanting more paper than Puff Now I realised Puff paper ain't enough Last week Bleek puffed Puff paper up Beans buy a Bentley every week And I know y'all don't know but G4's ain't cheap And B she got ride G3 Plus real estate in Miami is highway robbery Wars cost, I need guns for my robberies I'm buying tanks, if you're thinking it's just rap Don't go too far on that verse Get your whole chest collapsed It's just the facts God bless the cats that think I'm a liar Pick up a paper nigga, read my priors "Just retire!" They screaming from the peanut gallery Not til my salary's like the real Mike Lowry I kill shit 'til I catch Will Smith Then I'm running Speilberg down (yes) Everything I say I do, you can feel my words now Or read about 'em later, nigga You don't even know me and you mad How's it feel to be a hater? Now I know exactly how it feels to be a Laker....." Bump, Bump, Bump (Freestyle) Jay Z

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