50 Cent: "I Got The Whole Interscope System Out Of The Way"

"You can't look for confirmation from the public," 50 Cent said. "You gotta have gratification internally."

Sitting down with XXL at a SiriusXM “Town Hall” event, 50 Cent described being in control of his own creative process and release strategy since leaving Interscope.

Asked about his decision to release new music after a period of public musical inactivity, 50 said, “It’s easy, I got the whole Interscope system out of the way.”

“I don’t have to deal with people, their timelines, and the things they think should be—it’s a process,” he said. “If you create a record or create an album, you’ll bring it in and you’ll sit in front of a full staff. You play the music and they’ll be picking songs they like, what songs they think was really strong and what wasn’t. They think this is the single or that’s a single. You’ll kind of—from the room—sense which record you should launch first off of that project. From an artist if you’ve been selling records all year long and you look at launches and projections on projects and everything that’s been trending and what’s happening, they should be the expert. ‘Cause the artist will sit there and tune out, they’re not listening to radio and those records they’re playing. Just doing what they think is cool at the moment.”

Still speaking on his misgivings for the label culture, 50 went on to detail difficulty in collaborating with label staff on strategic roll-outs of music.

“It’s tough if they pick material...when it doesn’t work, nobody remembers that they picked the actual record,” he said. “It’s like, ‘Huh, what are you talking about? I don’t remember that. I said that?’ They don’t ever want it to be their fault that the song didn’t actually work. But when the momentum is swinging, you got things going so fast. Because you’re voice is the voice they hear on a hit record. When the song plays, they hear a hit record. When that one may not be a hit, it’s just the same voice from the hit record...You have your ideas in your mind or in your heart what you feel like should go first and what shouldn’t and you can always say, ‘I think this should go first.’ But if they disagree you don’t get the support of the entire company. You’re saying this should go and nobody else thinks it should actually be.”

Elsewhere in the interview 50 Cent explained not looking for other people’s approval in his own music. “You can’t look for confirmation from the public,” he said. “You gotta have gratification internally, then you’ll accomplish what you set after...It’s just impossible for you to get everybody on the same page for them to see it.”

Since his departure from Interscope, 50 Cent has continued to leverage criticisms for the label’s practices. In an interview with Forbes last month, the rapper described a conflict of interest between the label’s engrained Beats Headphones marketing and his own venture with SMS Audio.

"Interscope is Beats Records," he said. "There’s no artist that has a marketing budget supporting what they’re actually doing that doesn’t have Beats headphones in the actual visual to support that brand, that company. So when I invested in SMS Audio, it kind of made people afraid."

The Get Rich Or Die Tryin’ rapper is currently scheduled to release his Animal Ambition album on June 3. 50 Cent’s week-a-song rollout for the collection has brought collaborations with Trey Songz and Yo Gotti and production from Dr. Dre.

95 Comments

  • Anonymous

    the god is back get ready

  • Anonymous

    animal ambition june 3 in stores

  • 50 cent fell off

    honestly 50 fell off and it was his own fault. he blackballed himself into a corner where no hiphop artists wanna fuck with him after he spent years tearing down NY artists. and on sum real shit all 5 singles are wack. no one is singing "no no no no no" on that pilot song or reciting any lyrics to "smoke." 50 blackballed himself and now he has no one around him and when his album flops that will be the end. is 50 a real street nigga, yes. but this is the end of 50 cent mark my words.

  • 50 talk to god damn much

    man after watching 50's interviews my head be hurtin. this nigga takes 15 minutes to answer 1 question, he goes off into tangents and keeps talking until the interviewer has to jump in and shut him up. 50 NIGGA STOP TALKIN SO GOD DAMN MUCH AND ANSWER THE FKN QS MAN! I guarantee all you have to ask 50 is "so tell us about Animal Ambition..."and this fool will talk 30 mins straight and somehow manage to throw in Lloyd Banks, Fat Joe, Africa, the missing malaysian jet, the death of mickey rooney, and how the death of pistorius's wife put him in a space mentally where he can progress and continue to give people an actual record they can embrace. NIGGA 50 CUT THAT SHIT OUT!

  • Not Rich & Still Tryin'

    all I hear is excuses, excuses, excuses...

    • Anonymous

      i love reruns

    • Yeezy

      Get rich or die trying = 8 million (2003) The Massacere = 5 million Curtis = 1 million Before I Self Destruct = 475,000 (2009) The buffoon lost over 7.5 million fans in 7 years, each year of his career he lost millions of fans. Every album that 50cent dropped sold HALF or worse than half of what the one sold previous. No artist in the history of rap music has fallen off harder, his G-Unit records is virtually dead and he hasn't released an album in 5 years while his enemy Game who helped dismantle his label and damage his career is dropping albums every year. KANYE WON!

    • Frosty

      That's why you are not rich & still trying.

  • 50hater

    Dont support this rappin hustla. Support real artists like Kendrick Lamar. Not guys like 50 who are only in it for the money and the fame.

    • Anonymous

      theres no money in music anymore he does it for the love of the game

    • 50hater

      Kendrick got a serious passion for music, a true artist. 50 only got a passion for the money and the fame.

    • Anonymous

      ^I for one pefer the scummy drug dealers

    • gmoney

      Remember when he made fun of Ja Rule for doing rap/r&b songs, then he came in and made 21 Questions, Wanna Get to Know You, Candy Shop, Amusement Park, Do You Think About Me, etc? He'll rap/do whatever he thinks will get him ahead and increase his sales. Kendrick is way more genuine.

    • Anonymous

      Kendrick is all about the music and 50 is all about beef, now that 50 is dead Rap music seems headed in the right direction with real human beings and not scummy drug dealers.

    • foolish

      that's idiotic! Kendrick is in the exact system that 50 was in before. Yeah different subject matter but still the same machine.

  • Jimmy Iovine

    Say all you want Curtis, The good thing is I made millions of dollars off GRODT and The Massacre but the Curtis album was a tax write off becos Kanye waxed the floor with Curtis with the release of Graduation. And i still own the masters to all your successful albums and singles. Adios Curtis

  • Anonymous

    this nigga take forever to answer a simple question lmao

  • IROC

    It appears 50 may have learn that the artist is the whore the stage is the corner and the record company is the pimp Ice Cube said it best in record company pimping!

  • Anonymous

    Officer ricky put a real nigga behind bars#free trick

  • Anonymous

    I tersvope was the Pimp and 50 was the prostitute and when the prostitute stopped making her Pimp the amount of money they wanted they kicked their prostitute to the curb.

  • Anonymous

    "paying back your loan plus interest but still not owning your property is not being treated fairly! that is how being on a major label works" Interscope is a business. They pour money into artists and expect their money back. Don't act like 50 didn't make millions with them. He was given everything. Who else would have literally handed him the keys to the label and said do what you do, and sign who you like? This is so obvious, and just the fact you don't get it tells me alot about your hip hop knowledge.

  • Anonymous

    "i had my radio on all day today, heard 3-4 50 songs, only 1 ross song" Don't worry. Ross is #1 on Itunes. The boss doesn't need the radio.

  • Anonymous

    The god almighty

  • 50 Cent

    "Interscope is ACTUALLY Beats Records," he said. "Theres no artist that ACTUALLY has a marketing budget supporting what theyre ACTUALLY doing that doesnt have Beats headphones in the ACTUAL visual to support that ACTUAL brand, that company. So when I invested in SMS Audio, it ACTUALLY made people afraid."

  • Anonymous

    The realest is back

  • JamesLWarren

    my best friend's step-sister makes $88 hourly on the laptop . She has been fired from work for 6 months but last month her pay was $19456 just working on the laptop for a few hours. more information.... ============================= WWW.WORKS12.COM =============================

  • Anonymous

    he makes a good point about how they don't remember when they fail. It shows that their so-called expertise is kinda bull if they're not willing to accept their failures.

  • jamboz

    really?? well then all hail king 50 then.....

  • Anonymous

    Have any of his five singles made it onto the charts? I know he has got a few top 100's in the UK's R'n'B chart which isn't all that.

    • get it

      it's all that if you are indie and was being black balled! and would rather stand on your own as a man then be dangled from the next mans pubic hairs and be told what to do and get the lesser cut. smoke recently charted.

  • Top 5 Niggas That Shouldn't Exist

    1 - Nick Cannon 2 - 50 Cent 3 - Wale 4 - Chief Keef 5 - Kevin Hart

  • So Icy Boi!

    Yo, Im back, niggas... fresh outta prison! Check out ma new music on soundcloud. Im da best rapper alive. swag https://soundcloud.com/soicyrecords

  • Anonymous

    Blame Interscope for your failure to maintain a record label of relevant artists.

  • Anonymous

    #1 on Forbes this year

  • Anonymous

    HUMOR US JESTER CHANNEL THE ESSENCE OF YOUR FOREFATHERS WHO DINED WITH MASSIVE PLATES OF BOILED DICKS FROM THEIR BRETHREN ENTERTAIN US WITH YOUR DELUSIONS OF GRANDEUR IN HOPES OF GAINING SOME RESPECT YOU PATHETIC PEASANT PUSSY

  • Anonymous

    #1 on Forbes list this year

  • What in the world...

    This girl is so bad. Terrible interviewer.

  • gmoney

    What he says applies to himself as well. He's blamed Interscope for the failure of all of his singles for Street King Immortal. Interscope is now gone. If Animal Ambition doesn't connect, it's all him. He's out of people to blame.

  • Anonymous

    Good joke. No joke. Will never happen though with his shitty independent status.

  • Anonymous

    I love how all the haters have deep thoughts and essays about him they don't know dickriding when they see it lol

  • Anonymous

    Start working part time. I kept hearing other people tell me how much money they can make online so I decided to look into it. Well, it was all true and has totally changed my life. This is what I do ======================== WWW.WORKS12.COM ========================

  • Anonymous

    Jesus christ, how much worth of jewels is he rocking? Everything gold. Crazy.

  • French Montana's Stay Schemin Verse

    50 bout to take over the game again,get an Fif!

  • Anonymous

    "nothing wrong with someone explaining what really happens behind the scenes that's the difference between leaders and followers, followers stay quiet with that "thank you massa" attitude, leaders explain so you ain't gotta fall for trap when you trying to come up guess which one you are....." Anybody can be a leader for a while if you have followers but weak leaders usually end up in conflict with their followers and in conflict with their respective leaders. 50 has always been a weak leader which is why his team always end up shitting on him, dissing him or distancing themselves from him. Weak leaders usually end up without a team because they are really just followers who are nothing without people like Sha Money, Eminem, Dr Dre and Eminem leading them.

    • Anonymous

      he and em are good! buck dissed him for no reason= fake follower who after being shot 9xs would want him around? bangem smerf started running with mmg & others=, game knew fif had beef but had no problem dissing ja or thers or accepting those hit records until it was time to beef with the lox and terror squad street guys=. yayo and buck havent shot a video in 2 years despite him doing so videos for several records since the massacre. he not their daddy he never had a daddy. no1 said he stole money from them out of his crew. seems like they were the ones being disloyal and after being shot and shut out the industry you cant take chances with your life. show no love love will get you killed!

    • Anonymous

      Bruthadee and his lies, everyone.

  • Anonymous

    "that's the difference between leaders and followers" 50 followed for years. It may have seemed like he was leading when G Unit was adding all those artists that never amounted to much. Bottom line, Interscope treated 50 very fair while he was selling. When he dropped off, it became more about business, but he was still allowed out the door to pursue another deal.

    • get it

      paying back your loan plus interest but still not owning your property is not being treated fairly! that is how being on a major label works. they recouped their money a thousand times over and no artist is given their masters back until almost 100 years plus after their death! is that fair to you? only business in the world that those laws and practices are allowed!

  • Bret Hart

    Thr best there is, was & ever will be.... Soundcloud.com/p-ez-2

  • lol

    this guys put out like 5 tracks all of em have been wack. hes trying to flip it like its the fan bases fault his music is shit. u don't have a label no more.. u dropped 5 sons n they didn't pop bc theyre wack

  • Anonymous

    go to hell curtis jackson

  • Anonymous

    Retards work at HHDX,I have never seen a publication with so many spelling errors week in and week out. Untrained Monkeys would do a better job than these idiots.

  • Anonymous

    Move the fuck on maggot.Gaddamn,jimmy this ,Interscope that, Beat there, Dr Dre here..move on and be successful if it is that easy. Stupid dumb shit

  • Anonymous

    THE DUDE STILL MAD AT INTERSCOPE? COMMON SON, U GOT UR INDIE, NOW DO EM GRODT NUMBERS IF IT IS THAT EASY. STFU.

  • Anonymous

    JAY BALFOUR FUCKING SUCKS

  • Anonymous

    "The Get Rich Or Die Tryin' rapper" Lmao nobody has ever described 50 Cent so perfectly.

  • D

    50 sounds like excuses to me but ill listen to your next album.

  • Anonymous

    Rappers like to blame the label once their career falls off like they forgot where there career was before the label scooped them up off the harsh and gritty inner city streets.

    • Anonymous

      nothing wrong with someone explaining what really happens behind the scenes that's the difference between leaders and followers, followers stay quiet with that "thank you massa" attitude, leaders explain so you ain't gotta fall for trap when you trying to come up guess which one you are.....

  • Anonymous

    In the interview that said 50 cent wants to work with drake, they left out the part where he wants to work with dj mustard. He's a legendary dj and a great producer. His beats are recognizable and consistent. Consistently good.

  • Anonymous

    He misses Jimmy and the Friday catered lunches.

  • Hnic313

    pubic? really damn i could write one these articles and get the spelling correct at least !!!

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