Memphis Bleek Details Jay Z's Stern Advice Regarding D'usse Liquor Business

Memphis Bleek speaks on his responsibilities as a member of the D'usse team, says he attends meetings, takes part in bartender trainings, and more.

When Brooklyn rapper Memphis Bleek found himself with the urge to work on something outside of music, he says he was approached by fellow artist Jay Z about working with D’usse, a cognac that was introduced to the U.S. market in 2012, and was subsequently introduced to “a whole new world.”

While speaking with Mikey T The Movie Star, Bleek recalled a phone call he made to the Brooklyn lyricist about wanting a change in his career. Jay Z then asked Bleek to come to his office to discuss a new liquor he was pushing.

Bleek says ever since their conversation in Jay Z’s office that day, he’s worked closely with those at D’usse.

“I called Jay one day and I was just like ‘Yo, I been doing music since I was 16-years-old, man. I wanna do something different. Something that I think I can’t do,’” Bleek said. “And he was like ‘You ready to put this work in lil’ nigga?’ So, I’m like ‘Of course, man.’ He like ‘Come to the office.’ So, I come to the office or whatever. And then he had the bottle. He’s like ‘Yo, this this new liquor we pushing. I wanna bring you on board.’ So, I’m like ‘Whatever you want me to do I’m there.’ And he was like ‘Let’s see what you can do.’ And ever since then I been out there pushing cases like dope.”

Bleek later spoke on Jay Z’s stern nature when he was approached by the rap entrepreneur about working with D’usse. He says Jay was adamant about him being on time to early morning meetings and not smelling like marijuana once he arrived at the brand meetings.

“It was just that easy,” he said. “He was telling me ‘Yo, you better be at every meeting. We be having meetings nine in the morning. You better be there. You better not smell like weed, nothing’…Sometimes we gotta sample like the XO that we coming out with next month. You know, we gotta sample. Do sample parties, sample releases. And do bartender testings and trainings. [You gotta] do all type of different things, man. It’s a whole new world out there, man.”

The relationship between Memphis Bleek and Jay Z has lasted well over a decade. Bleek was one of the first artists to sign to the Jay Z, Damon Dash, and Kareem Burke-led Roc-A-Fella Records in the late ‘90s.

Following his departure from Roc-A-Fella and Def Jam, Bleek spoke on the Roc-A-Fella breakup during an interview with HipHopBeef.com in 2009, as he revealed that he “saw it coming.”

RELATED: Memphis Bleek Dislikes Jay Z's Shoutout On "Diamonds From Sierra Leone (Remix)"

21 Comments

  • Anonymous

    "all them businesses Jay done went thru and Bleek just got his first job as an adviser for alcohol in 2012, think about that" Bleek never displayed any real smarts, so I doubt even if Jay had tried to include him in more businesses he would have been comfortable in those roles.

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  • H

    Early morning meetings at 9 . Lol

  • get it

    bleek will always be jay lil nigga. jay his big homie.

  • take it to the house

    Bleek never gonna have to worry bout getting a job jay could just pay him to sit there n grow that stupid beard n he'd be happy

  • does anyone rate bleek? i thought he was okay sigel just made him look wack

    for a second there I thought that nigga was gonna work as a bartender lmao

  • Jay Z

    Hold up, that D'usse is the shit If I do say so myself If I do say so myself If I do say so myself

  • Anonymous

    take the clown nose off before associating with hov

  • imho

    how to sell liquor as a rapper walk a normal liq store-- find any 15 dollar liquor bottle with a strong name.. rap about it in every track.. sell it to 40 dollars to the wanna be normal citizens ..millionaire.

  • mario toney

    you cats hating 0n bleek are demons and haterz...that brotha is doing more with his life then you and has traveled the world doing music and them catz still stick together man like brothaz should...you should be congratulating but you demons dont know how to root for noone....and I bet bleek is rich man, a hustler dont like to sit around tho....bleek is winning...he punchin his big homie clock...not burger kings clock...

    • Anonymous

      all that sounds good, but one can see the waste of opportunity all them businesses Jay done went thru and Bleek just got his first job as an adviser for alcohol in 2012, think about that

  • RR

    Poor Bleek stays losing. He's like the Wale of the early 2000's.

  • Anonymous

    lol, well dayum bleek, jay just gave you your first real job! it's sad, bleek been around for a long time and didn't pickup on the not one of them businesses that he's been around/associated with you not even an investor on the board, it's "I wanna bring you on board" good luck "lil n!gga"

  • Dat Nicca Emm

    I hope the world can now can agree with Jay's lyrics on Ye's Diamond remix!!!!!!!!!!! aight?

  • mac DIESEL

    ............AND STILL CALLIN' THAT NIGGA "LIL NIGGA" AFTER ALL THESE YEARS!!!! HA!!!! FUCKIN' BUM!!!! ALWAYS TALKIN' ABOUT NOT USIN' JAY AS A CRUTCH AND BEING HS OWN MAN!!!! JAY TALKIN' TO THA NIGGA LIKE HE'S STILL A LITTLE KID FOR REAL!!!! WHILE HE'S A GROWN ASS MAN WITH KIDS!!!! SMFH!!!! DON' HATE ON MY OPINION!!!!

  • Really?!!!?

    Um so Bleek is bartender now? he has a better chance at that than rapping.

  • William IV

    Show up to meetings on time? Don't smell like weed in professional settings? Wow, Jay is strict! Seriously, if anyone remembers Roc-A-Scenes, this sounds just like one of those scenes.

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