50 Cent Criticizes Interscope Records' Beats Audio Placement

50 Cent speaks on "fear factor" present at Interscope Records, recalls seeing his SMS Audio apparel blurred in music videos.

With a consumer electronics company of his own, Queens rapper 50 Cent was critical of Interscope Records during his recent Sirius XM Town Hall interview as he addressed the label’s placement of Beats Electronics products in artists’ visuals. The G-Unit founder even referred to his former label home as “Beats Records.”

As founder of SMS Audio, 50 Cent says there were times when his clothing would be blurred in a music video if the words “SMS Audio” were featured on them.

“When you see Interscope turn into Beats Records, where everyone that you see is actually marketing Beats headphones,” 50 Cent said. “You don’t need me to tell you. You don't even see a music video without Beats headphones in it that they’re marketing. So, when the only task from the actual video department is to make sure that I don't put my headsets in the actual video. And then when we do see a rough cut, I see ‘SMS Audio’ that I had on my hat is blurred out of the music video, period…I’ve never had a record company that at any point [seen it in the] system decide to alter an artists’ clothing.”

50 Cent also addressed Interscope Records and Beats Electronics co-founder Jimmy Iovine. He says there was a fear factor present at Interscope due to the amount of respect Iovine commanded.

“See I been here before. I been here before with Columbia Records,” he said. “Before I actually had the success I had with Interscope. It’s just when you see that there’s not like a whole lot of—Not that there wasn't a whole lot of support, but just an actual fear factor created from the aura of respect that Jimmy [Iovine] has within the Interscope system.”

Former Death Row Records head Suge Knight recently offered his own critique on Iovine during an interview with TMZ last year as he compared the music entrepreneur to a Klansman.

"I'ma be Jimmy Iovine [for Halloween]," Suge said. "You're not gonna actually see my face. I'm just gonna have a white sheet on my head with the eyes cut out. Like the Klan."

50 Cent’s Sirius XM Town Hall interview comes weeks after the rapper announced that he was leaving Interscope Records and had instead entered into an exclusive worldwide distribution and services agreement with Caroline/Capitol/UMG.

"I have had great success to date with Shady/Aftermath/Interscope and I'd like to thank Eminem and Dr. Dre for giving me an incredible opportunity," 50 Cent said, according to the Associated Press. "I've learned so much from them through the years. I am excited to enter this new era where I can carry out my creative vision."

Get More: 50 Cent, Music News

RELATED: Scott Storch Says 50 Cent Could Have The Next Interscope Records


  • ruggidterrain

    What's always interesting to me is to read the comments of a bunch of nobody's speaking there frivolous opinions about things they really know nothing about. Clown statements like his hat is corny or 50 is wack and he's trying to garner attention to sell records. Meanwhile, while he has the means to buy 1,000,000 copies of his album, what can any of us do? sit in from of our computers and hate on cats that living and not typing one letter about any of us. hmmmm? live your own life ladies and gentlemen. like who you like. listen to what feeds you to excel. everything else is just wasted energy.

  • blkviper

    That's business, but he did the right thing in trying to move in order to control his brand.

  • CP

    50 is just a guy, wiht alot of $$. Iovine is a little devil sent here to lower the standards of everythng to make people stupid. Ruined everything after 2004, no rakim/dre album, no dre album. period. that's a trick of the devil, promise the divine, deliver shit.

  • Anonymous

    Yall know the reason Curtis left Interscope is so he can buy his own album to generate buzz. He wanted interscope to buy 500k copies of his last album but Interscope dont row that way. His single with Eminem....Yes with EMINEM->MR BILLBOARD and Adam...a Pop single at that couldnt sell well. So now with his current deal he can buy his album to save face.

  • Get this monkey a Kleenex

    Awwww 50 crying again cus nobody would be seen dead wearing his shitty SMS headphones, lol.

    • oakland187

      Fuck Beats! Know that your paying $100+ for the fucking name. As in the same quality will be about $100 cheaper with any other headphones. Even the same company beats is made by Monster.

    • Anonymous

      i would wear them before i ever touched a pair of Beats and im not even a 50 fan

  • Anonymous

    what do you expect when you go into direct competition with your boss?

    • oakland187

      Not only forcing them onto people, but sabotaging an artists promotion for his own shit, that's that white devil shit.

    • Anonymous

      that shit should be separate though.l Interscope is interscope, beats is beats, Jimmy don't own interscope so he shouldn't be using his position to force those headphones onto people.

  • Anonymous

    for such a self-declared business man he does sound like he's whining over losing. jeeze, i 50 is dope, but sounds mad butt hurt.

  • Anonymous

    iv never seen so much hatred for the only rapper who is still real, people are hating 50 coz it took him a short time to build an empire, im lookin a this guy as an inspiration, how could u compare ross to 50 ?????? come on guys , ross has never even went platinum...

  • Anonymous

    ... 50 is boring

  • Cam'ron


  • Anonymous

    this nigga lookin hella corny with that beret on

  • Iroc

    50 is desperate right now and fear his next two releases are going to flop so he is trying to spark the interest of the public, 50 just do like the other rappers buy your own sh%t its call invest in yourself you know the game is jacked up right now bootleg has taken over, Baby buying Wayne sh%t Jay Z just did it Kanye doing it ,The Grammys is the fake"est crap going today

    • Anonymous

      dudes need to let that buyback conspiracy go. EVERY SINGLE ARTIST WHO DROPS AN ALBUM HAS BUYBACKS, THEY ARE USED FOR PROMOTION. EVERY ARTIST IN EVERY GENRE. Y'all looking at Jay selling a mil to Samsung, Baby selling x amount to Target & Wal-Mart (and that didn't work with Nicki's 2nd album), but if Kanye did it, why did the album break gold? If the buyback conspiracy is solid, why hasn't Rozay broken the platinum threshold? You still talking about bootlegging tho, lol

  • stupid

    i hate coming to this idiotic site i read the damn article then i find out its a video at the bottom of the page whats the point of reading that shit no wonder why everybody else scrolls down and read the comments first

  • Anonymous

    The actual album meant for release was Black Magic.However since there was an auditing process as it was the Actual last album needed to fulfill Curtis deal with Interscope and Curtis being in a Financially comfortable space The actual album was renamed Street King Immortal.Actually being in a difference space, The energy for the actual album actually changed and since the marketing dollars was not there with the competitive nature of Curtis the actual album to come out in June is Animal Ambition. With this project Curtis hopes that More marketing dollars can push this Project forward. The actual date for release was late last year but has actually been moved to June 3rd. If you look at the actual energy behind the project...actual....actually....comfortable space...actual....actually....actual

  • lol you

    neqro stop crying... n focus on your album... thats your priority, you not on interscope anymore

  • Anonymous

    I was thinking the exact same

  • hrh

    Suge, you are a dumb genius. Jimmy Iovine is Jewish not white; Therefor, it would be a yarmulke before it was ever a Klan hoodie.

    • Anonymous

      jewish is only a religion. it was never a race of people though now their trying to make it one. but it's only a religion

  • Anonymous

    50 Cent Actually Criticizes Interscope Records' Beats Audio Actual Placement

  • lol

    im not sure if some people realize bad press isn't good press and just bc ur name spins for dick riding other people ur music will sell. ive read 50+ artiles of 50 in the past 2 weeks and I still wont by his shitty stale music or go 2 one of his shows. impress me wit ur music not other peoples names in ur mouth

  • Anonymous


  • Anonymous


  • 50 Cent

    When you actually see Interscope actually turn into Beats Records, where everyone that you see is actually marketing Beats headphones, you dont actually need me to actually tell you. You don't even see an actual music video without Beats headphones in it that theyre actually marketing. So, when the only actual task from the actual video department is to actually make sure that I actually don't put my headsets in the actual video. And then when we do actually see a rough cut, I see SMS Audio that I actually had on my actual hat is actually blurred out of the actual music video, period. Ive never had a actual record company that at any actual point [seen it in the] system actually decide to alter an artists actual clothing.

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  • claradaveyyma

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  • Anonymous

    LOL. Why doesn't 50 realize ross is bigger right now than 50?

  • Anonymous

    Dude stay whining.

  • Anonymous

    What does he expect? He loves to bitch and moan, he thinks everything should be on a plate for him. I wish he was still on Aftermath/Interscop/Shady and they were still stifling him. We going to have ten articles/interviews a day from him now. Shhhhh, shhhhh, shhhhh.

  • Anonymous

    Say what you will about Interscope, but Jimmy owned 50's ass, and to this day can make sure Street King never sees the light of day.

  • louis

    fuq interscope gay ass record label devils

  • 50 Cent has a limited vocabulary

    Curtis always says the same words and phrases over and over in all of his interviews! Actual Actually Marketing Dollars General Public Aggressive Content Competitive Nature Perception Energy Harsh Realities Generate Interest Comfortable Space

  • Anonymous

    lol... Curtis "Actual-Actually" Jackson loool

  • Anonymous

    Jimmy Iovine is the biggest pimp in the world

  • OUCH!

    dre should ax aftermath records and make it beat records. just to see how 50 would react.lol

    • Anonymous

      50 pays the blogs to keep rehashing the same Ol shit. Jimmy Iovine is a BOSS and if he doesent want his slaves to wear a rival product in a video then he has the power to blur it out, thats what BOSSES do. Never bite the hand that feeds you nigga, Jimmy and Dre made you what you are today yet you want to form a rival company to compete with them? The culture needs to rid itself of this snake.

  • Shrug Life

    Actual, actual, actual, actually

    • Anonymous

      lmao...funny shit^^^

    • 50 Cent

      ..but you see, the thing about eggs is that they're actually high in carbs, and carbs aren't very good for you. Actually, food hatched from a bird's vagina is never good for you. These are actual facts. Look up the FDA's website if you don't believe me. However, they actually go pretty well with sausage links, which are actually sort of bad for you. Actually, a lot of microwavable food is considered bad for you. If you want to eat an actual meal, then I suggest actually boiling foods, such as chicken or carrots. Boiled meals are actually lower in sodium and carbohydrates.

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