50 Cent’s SMS Audio will be an associate sponsor on Swan Racing’s No. 26 and No. 30 Toyota Camrys during the 2014 and 2015 NASCAR Sprint Cup Series seasons.
“Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio,” 50 Cent said in a press release, per businesswire.com. “They are as passionate for the sport of racing as we are for our audio products, and we’re confident that the music-loving NASCAR fan base is going to enjoy our headphones – whether at track or at home.”
In addition to the branding on the vehicles, SMS will be branded on Swan Racing's drivers’ uniforms and there will be Swan-branded SMS Audio headphones featuring drivers Cole Whitt and Parker Kligerman. 50 Cent will also appear at races.
“I am pumped up for this partnership to say the least, as I am a huge Hip Hop fan,” said Kligerman, driver of the No. 30 Toyota Camry. “I am a huge 50 fan and I rely on headphones to get me in the right pre-race mindset. I have my headphones on anytime I am about to get on track. It’s a way for me to focus and get pumped up. This partnership is an honor.”
Last month, SMS Audio introduced SMS Audio's sweat-proof Audio Sport, a Carmelo Anthony signature collection and a series of Star Wars-themed headphones, which serves as a collaboration with Lucasfilm.