J. Cole has announced a partnership between Interscope and his Dreamville imprint.
Joie Manda, Interscope's president of urban music, discussed the deal in a statement, as per Complex.
"Dreamville celebrates the sort of grass roots, out-of-the-box approach to connecting artists to their fans that can help move the music industry into the future," Manda said. "We are very pleased to welcome Dreamville into the Interscope family."
A gift for you from Dreamville. Celebration. Thank you for the Birthday love. Much Love to Interscope
— J. Cole (@JColeNC) January 29, 2014