50 Cent's SMS Audio To Release Carmelo Anthony & "Star Wars" Collections

50 Cent says being active on social media and competition with other audio companies helps keep SMS Audio relevant.

Hip Hop entrepreneur 50 Cent has just introduced a handful of new products to his line of SMS Audio headphones. Among the new products offered by SMS Audio is the sweat-proof Audio Sport, Carmelo Anthony signature collection and a series of Star Wars-themed headphones, which serves as a collaboration with Lucasfilm.

In addition to his collaborations with Carmelo Anthony and Lucasfilm, 50 Cent says he’s also worked with fellow musician Timbaland who helped create the signature sound for SMS Audio. And during a conversation with Fox Business at this month’s Consumer Electronics Show 2014 in Las Vegas, 50 Cent spoke on the partnerships he’s created as founder of SMS Audio.

“It’s exciting to have the collaborations cause these guys have a strong passion for music,” 50 Cent said. “Carmelo, most professional athletes have a passion for it cause it’s a lot of physical discipline involved and we can take it down to the basics. The way we would actually utilize it on the treadmill or just keeping ourselves healthy.”

In regards to working with Lucasfilm on the Star Wars-themed headphones, 50 Cent says the George Lucas-led company is at a place where he hopes SMS Audio will one day be.

“Lucasfilm is—I want SMS Audio to be what Lucasfilm is to film,” he said. “Like they’ve always been aware of the technology and the effects to make their actual [branding and series] something that the public will continue to have interest in. I think the first one came out in '77…It’s been so consistent that brand, that you know it’s gonna stay there. For a brand that made billions of dollars to assess what SMS Audio is creating and where we’re at and to say that they would actually want us to be part of the license, it says that, ‘Let’s see where we’re headed.’”

50 Cent also addressed his competition, which includes the Dr. Dre-founded Beats Electronics and the Ludacris-backed Soul Electronics. According to 50 Cent, being active both offline and through social media helps SMS Audio stay relevant among the plethora of audio companies.

“By just being active,” he said. “And now everyone sees things differently. Your viral activity and social network visibility is important. You know? So, I do that. And then a lot of the times the actual—like Beats it’s a monster. It’s a big, actual company. And then because we come in, the competitive nature of Hip Hop puts us in a competition. So, immediately it makes people aware of SMS Audio.”

SMS Audio made its way into the market in 2011 following a series of roadblocks Fifty encountered. The rapper cancelled a contract with Sleek Audio to put out a line of high-end headphones called "Sleek by 50" and instead chose to establish his own company.

RELATED: 50 Cent Discusses SMS Audio Headphones, Charity & "Street King Immortal"


  • 0000

    destiny child, child babby lil wayne

  • bevis n butt head


  • bevis n butt head

    hey butt head lets get something to eat huhuhhuhuhuh

  • bevis n butt head

    or just leave one around while its on and watch it while its on skype

  • bevis n butt head

    while i walk around with another lab top uhuhuhuh

  • bevis n butt head

    hey beviss uhuhuuhuhuhuhuh,lets use skype u watch me on skype useing yur computer .stand down street tell me if u see others uhuhuhuuhhu while i walk around.

  • 0000


  • 0000

    finding out usher never had son, said his son got lost in snow died slay rideing


    50 Cent=Genius

  • JASONNNS 666


  • jasonnns



    Nice....no matter what, Fifty continues to make moves and grind nonstop. Salute. Follow Endless Ambition Streetwear. Urban wear for those who grind nonstop and want more out of life. IG: @endlessambition_streetwear @kingstutter Twitter: @Gwillisjr89 @EA_StreetWear @Kongo4488 Blog: eastreetwear.blogspot.com

  • OoNo

    50, Diddy and Jay are playing chess while others are playing checkers. Good move!

  • Anonymous

    CA-CHIIIING!!! 50 getting that Star Wars money.

  • Anonymous

    50 is a brilliant business man, you can hate all you want but this man gets checks.

    • Anonymous

      Ludacris gets checks too but I dont see people acting like he is the god of businessmen. Dre came up with an excellent business model to sell high end headphones using his reputation as an elite producer and 50 cent simply took the idea from his boss and ran with it like a selfish prick.

  • Anonymous

    He should have named the headphones: Street King Buried & Shelved.

  • Anonymous

    His people can come out with new styles of headphones but can't get his album on shelves, I guess this guy knows that the music being played in those headphones won't be his own.

  • Anonymous

    Never seen an athlete or celebrity or anybody for that matter with these headphones. If I had to get some designer headphones Id get the Dre Beats but anything associated to 50 Cent just has a corny stigma attached to it so I avoid em.

    • BcCoastin

      your corny for saying that. judging the product for what, cuz u think 50 not relevent no more. matter of fact he in top 5 for best headphones and youd be suprised how many celebs/athletes rockin these. i honestly didnt think fif was gonna be this long into it but he be hustlin

  • Deloris Jones

    until I looked at the draft of $9763, I be certain that...my... mom in-law woz like realie bringing in money part time at there labtop.. there moms best frend haz done this for under 17 months and a short time ago paid the mortgage on there place and got Citron DS. pop over here... www.Tec80.Com Saying shit on twitter, the internet and in videos but forget that the Police is watching!

  • Anonymous

    one of the smartest rajp niggas of all time. very inspirational story, motivates me to work my ass off to get that bread

  • Anonymous

    Dude is an inspiration. Hustle mufuckas.

  • pretty little liar

    50's pockets just got fat thanks to Disney

  • Emily Low

    til I looked at the receipt of $9124, I be certain that...my... friend was like actually bringing home money in their spare time on their computer.. there friends cousin started doing this for only sixteen months and just now cleard the dept on their appartment and bought a great new Alfa Romeo. read this article... www.Fb39.Com Good, hope they lock up all of these dumb motherfuckers who incriminate themselves. You dumb fucks deserve the shit you sew

  • gzuphoezdown

    haha,,boom,boss move right there,,hahahaha,,well haters are always gon hate but like 50 himself said eat a dick and chew it,,,hahahai read all your hating comments you haters and I don't comment cos a nigga hs a real job unlike some of u nerds stayin 24hrs just to hate o real niggas like 50,,what u gon say now huh?? moterfuckers,,,you fuckin pssy niggas man u kill me with ur stupid comments here so this is my responsfoe all the hate u bitch ass niggas been posting here all the time fuck u all.i wish I could cach one of u kids and teach u some good manners for real!! this nigga 50 cent is too real for ur bitch ass soft ass bustards. fuck fake Robert William police fat ass e.t.c,,fuck all u 50 haters all there lives for real,,,motherfuckers!! I post this quick cos I know a hater iscoming soon to hater so fuck all ya'll in advance!!

  • Ricky Rozay

    Watch 5-0 dickriders com in around here talkin bout 50 money when the music is whats important. Niggas on this shit stannin so much shit aint even funny. 50 aint given y'all broke niggas on this site money for dickridin him and yet y'all niggas will always talk bout 50 money rather than his music cuz they know musically 50 aint relevant anymore thats why he doin all this other shit. Too many stans and dickriders on this site caring to much about a niggas pocket rather then the music. Bawse!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    • Anonymous

      "50 aint given y'all broke niggas on this site money for dickridin him " How much does Officer Ricky pay you to dickride his overweight ass on every 50 cent and young jeezy article talkin bout dickriders??? nigga please!

    • Hoffa

      So when's that Mastermind crap droppin', troll?

  • Anonymous

    why melo tho..? dudes hot trash with milk on top

  • Anonymous

    Man 50 keeps on surprising me. This is actually a very clever move.

  • Anonymous

    who needs to sell albums for $10 a piece when you can sell $300 headphones to star wars geeks

  • Anonymous

    the haters aint gonna like this one LOLOL

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