ScHoolboy Q’s Oxymoron album was streamed 3.3 million times in its first week of release, making it the biggest first-week stream of 2014, according to Spotify.
Spotify’s Oxymoron promotion included being the main feature in the Spotify Newsletter; inclusion in the Browse New Release feature; premium homepage takeover on March 1; and a social media blitz with dedicated Instagram, Facebook and Twitter posts.
Earlier this week, ScHoolboy Q’s Oxymoron debuted as the #1 album in the country. It was also the highest debut on the chart with sales of 138,950 copies.
Oxymoron, which can be streamed here, is ScHoolboy Q’s major label debut album. The project earned the Top Dawg rapper a 3.5 out of 5 in the collection’s HipHopDX review. “In many ways, Oxymoron delivers exactly as advertised,” HipHopDX said of the album in its review. “It’s an ominous project that also needs a few radio reaches to provide ScHoolboy Q a platform to achieve mainstream success.”