D.C. rapper Wale continued to address his now notorious phone call to the Complex offices during an appearance on Peter Rosenberg and Cipha Sounds’ Juan Epstein podcast. Wale revealed that as a result of the incident he plans on being less carefree with those he chooses to do media for.
Wale’s conversation with Rosenberg and Cipha Sounds quickly changed direction as the Maybach Music Group rapper spoke on Beyonce’s newly-released album and how the project has saved the sanity and careers of a lot of people.
“One thing I’m gonna change now is I’m not gonna do media for everybody now. Cause I don’t think it’s worth it,” said Wale. “You got treat this shit like an expensive pair of sneakers dog or a good jacket or some shit…I think the labels gotta wake up. Beyonce did—she saved a lot of people’s careers, man, with that move, dog. She saved a lot of people’s sanity I’ll say because no rollout. Just—it’s about the art. Like obviously, niggas gon’ still have they rollout, but she made it so it’s like less focused on the rollout and more about the music.”
Wale continued to speak on album rollouts as he addressed his third studio album, The Gifted. Released in June of this year, The Gifted is a project the rapper says could have had a better rollout.
“The one thing I wish I could change about The Gifted rollout…I wasn’t doing the things that I wanted to do with my time,” said the MMG emcee. “I was doing like a little in-store [in] a little, small city for like five people. With bad promotion nobody came. And it was just like ‘Yo, why am I here? When I could be—or doing a radio interview.’ Which is odd. Radio is super important. I super have respect for it, but it’s like I could have been shooting two or three videos in that time. Before my album came out. And let them videos fall when they may. Now I didn’t have no time. I went right on tour. I didn’t have no time to shoot no videos. So it’s like hindsight, 20/20, and all that, but I wanna take more control over what I do and what I don’t do.”
Following a phone conversation in which Wale threatened Complex staff after not being included on the publication’s Top 50 Albums of 2013 list, he shared his belief that he wasn’t added to the list due to a beef with fellow artist Kid Cudi.
“I’m a bit of conspiracy theorist a little bit,” said Wale during an interview with Hot 97. “So, I believe that me and [Kid Cudi’s] fallout had something to do with a lack of support [from Complex].”