adidas Welcomes Kanye West To Its "Family"

adidas also calls West a cultural icon.

After speculation and rumors regarding an upcoming deal, adidas has announced the welcoming of Kanye West to its family. 

"For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West," adidas said in a statement yesterday (December 3), as per MTV. "Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow."

West's role within the adidas family is not yet known.

West worked with NIKE on the Air Yeezy prior to this. However, he has recently been critical of NIKE and its CEO, Mark Parker. 

"They tried to make it as small as possible," West said during a recent concert, as per MTV. "Mark Parker even talked shit, talking about, 'We don't even know why people like the Yeezys."

During an interview with New York radio station Hot 97, West hinted towards work with adidas

"I start turning up in the BBC interview and they say cool, we're gonna give you a bigger sandbox to play in," Kanye said. "The old me might have taken this Nike deal because I just love Nike so much. But the new me with a daughter takes the adidas deal because I have royalties and I have to provide for my daughter."

West's interview with Hot 97 can be viewed below. 

RELATED: Kanye West Calls Out Nike During Concert

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48 Comments

  • xx009

    http://www.youtube.com/watch?v=uUtS3biY1mA

  • jooce

    I have never seen so many haters in my dam life. Let that man do him and you go out and do you. He signed with adidas and he could have signed with nike but like he said he is starting to recognize his worth. Some of you bum ass dudes on here will never understand it so why bother but this is called growing up and not jumping for the first penny

    • Anonymous

      If he really knew his worth he would be designing apparel for himself not for another corporation, let alone rant (cry) for acceptance from the other corporations he ranted about.

  • Maryann Thomas

    uptil I saw the bank draft saying $5733, I have faith that...my... mother in law was realy earning money part time at there labtop.. there friend brother has been doing this for less than 14 months and as of now repaid the loans on their villa and bought a new Buick. navigate to this web-site... www.Fb39.com I am an experienced designer who went to a top art college. So I know what i am talking about. Thanks.

  • Anonymous

    Johnny Blaze: who cares if this man is arrogant and downright annoying. Unless someone tells me that he was not the man who created the beats for so many classics such as "H to the Izzo by jay z, heart of the city by jay z , bigger than hip hop by dead prez, get by by talib kweli, selfish by slumvillage, guess whos back by scarface, go by common, and brand new by rhymesfest...plus a lot more, not to mention all of the beats he uses for himself to rap to......people get WAY too caught up in celebrities lives outside of what they are known for. this guy is (well use to be) a musical genius. that is all i care about. i could give a fuck less who hes married too, what clothing line hes trying to pimp us into, or who he interrupts at the VMA's. This guy made beautiful music that will last, thats more then 95% of "hip hop" artists can say about themselves ^ reposted for real estate purposes

    • Anonymous

      All that was almost 10 years ago. Now he makes douchebag rap. All I know is I better not see a 3 stripe kilt for men ever.

  • Anonymous

    He just might remake the same style he did with LV which was nothing but a Rod Laver adidas with a big tongue, and he has a hard act to follow with the Jeremy Scott creations, at best they're going to be at Journey's like the Missy Elliot joints were.

  • Anonymous

    The biggest contradicting cornball to ever do it.

  • Daniel

    I don't think he can do what he did with a Nike shoe with an Adidas branded shoe.

    • Kanye West

      "for all you idiots kanye didnt price the Yeezys Nike did. So basically they tried to downplay Kanye's greatness while at the same time profiting off his name." ^^^^at last, somebody gets it. a ray of hope.

    • Anonymous

      for all you idiots kanye didnt price the Yeezys Nike did. So basically they tried to downplay Kanye's greatness while at the same time profiting off his name.

    • Anonymous

      "Never seen so many fuck bois in one thread" ^ word

    • Anonymous

      Never seen so many fuck bois in one thread

    • Kanye West

      Because I AM Kanye West, I am Moher, I am Da Vinci. Furthermore you ARE lying. It's a beautiful shoe purchased by beautiful people. I am a full fledged genius who sculpts masterpieces using only my dick and creates sewage treatment plants made of popsicle sticks, powered by an 900 watt toaster oven.

    • Anonymous

      Or maybe, he's what Adidas needs to compete with Nike ?

    • Anonymous

      So you call me saying exactly what the shoe is hating. It's true tho why are you mad? I got J 3's and flights which are basically built the same way (especially the bottom) minus the gay ass strap. You can say I'm hating, you can say I don't appreciate "art" but you can't say I'm lying. Now go back to your room. Ye's ego too big how do you find room to dickride when he does it enough for himself anyway?

    • Kanye West

      "All he did was put a fat velcro strap on a hightop flight and gave it a high ass price. Sheeple fell for that" shit. -you're only proving my point about spreading negativity. sheeple? really? These people are appreciators of great design/art, thank you very much. They know an amazing shoe when they see it.

    • Anonymous

      And how does me not contributing to society (which I am) take away from what I said about Yeezies? You need to focus here. I'm glad you're not a lawyer.

    • Kanye West

      @anon bitch I put out a work of art. What the fuck have YOU done to contribute to society besides spread hate & negativity? Nothing? Thought so.

    • Anonymous

      All he did was put a fat velcro strap on a hightop flight and gave it a high ass price. Sheeple fell for that shit.

  • HoldThis

    The milk has gone bad.

  • Anonymous

    What would he do that Jeremy Scott hasn't done yet?

  • Anonymous

    All that "revolutionary" ranting to end up working for a corporation. What happened to making your own lane? Being an actual boss when you can actually do it.

  • HeDeservesNoneOfIt

    Good luck with the lunatic diva Adidas. Funny thing West basically said in a statement Nike is better and he prefers it, and only made this deal because of the money. That sure is good marketing to Adidas.. "The old me might have taken this Nike deal because I just love Nike so much. But the new me with a daughter takes the adidas deal because I have royalties and I have to provide for my daughter." That logic totally makes sense because tens of millions already in the bank isn't enough to feed the kid. It's a Kardashian, it only eats golden cornflakes. When nothing is enough.. I'm sure Kanyes wannabe "designer" clothes go just perfect with the high-end fashion reputation of three stripe Adidas sweat pants.

    • Anonymous

      "I'm sure Kanyes wannabe "designer" clothes go just perfect with the high-end fashion reputation of three stripe Adidas sweat pants" ^ loLxsmdh adidas' Y-3 line has more than sweatpants. Actually, adidas is more track jackets and sneakers than just the pants. But it's clear you follow way too much Kanye media.

    • Kanye West

      And see, that's why you'll never be me, because you can never understand who I am and what I stand for. I am Mozart, I am Wilt Chamberlain, I am genius in the flesh. I am art, I am God. I can paint a masterpiece using just my penis. I can construct a sewage treatment plant made of popsicle sticks powered by a 900 watt toaster oven. That's genius, that's Kanye.

  • Johnny Blaze

    who cares if this man is arrogant and downright annoying. Unless someone tells me that he was not the man who created the beats for so many classics such as "H to the Izzo by jay z, heart of the city by jay z , bigger than hip hop by dead prez, get by by talib kweli, selfish by slumvillage, guess whos back by scarface, go by common, and brand new by rhymesfest...plus a lot more, not to mention all of the beats he uses for himself to rap to......people get WAY too caught up in celebrities lives outside of what they are known for. this guy is (well use to be) a musical genius. that is all i care about. i could give a fuck less who hes married too, what clothing line hes trying to pimp us into, or who he interrupts at the VMA's. This guy made beautiful music that will last, thats more then 95% of "hip hop" artists can say about themselves

  • FURYAN

    .ADIDAS DOESNT HAVE THE ANSWERS KANYE

  • FURYAN

    ADIDAS DOESNT HAVE THE ANSWERS KANYE !!11

  • FURYAN

    ADIDAS DOESNT HAVE THE ANSWERS KANYE !!

  • FURYAN

    ADIDAS DOESNT HAVE THE ANSWERS KANYE

  • FURYAN

    ADIDAS DOESNT HAVE THE ANSWERS KANYE !!!!!

  • Kayne

    Hello everyone, I would just like to announce that I will be taking my girlfriends last name when we wed. I would like to be called Kayne Kardashian from now one, man, I have always wanted to be a Kardashian.

  • beckham

    kanye aint touching david beckham FACT

  • jasonnns

    http://i1.ytimg.com/vi/CeBvL_u1Mwk/mqdefault.jpg

  • leather facesss crazy chain saws

    http://i1.ytimg.com/vi/aV1u3yPfKx4/mqdefault.jpg

  • shadyari

    fuck Adidas and Kanye West to :)

  • 666 crazy devils

    hey kanye kim kardasion missy elliet ashanti looking for u .n others

  • magmatic123

    kanye got his work cut out for him..especially if he wanna turn adidas into the next nike... really its not gonna happen.. people that call themselves kings somehow settle...i am steve jobs, andy warthall...bullshit!!!!!

  • R.pgh

    ahh the walking contradiction that is Kanye West. He hates corporations, but then partners with one. He signed with Adidas over Nike because he needs to provide for his daughter, yet he just got done pissing away $1 million for a gold toilet.

    • Kanye West

      @R.Pgh and this is why you'll be known as nothing more than an ignorant philistine who doesn't appreciate and value the power of my art. 100 years from now, when I'm long dead, my work will be remembered and I'll be lauded as the greatest innovator/musician of the 21st century. When you die, you'll just be an unmarked grave, a shallow hole in the ground. No one will know your name or reputation because you're nobody. Just a useless DX user. What do you have to contribute to the arts? Nothing. Are you signing shoe deals that will shock and illuminate the fashion world? No. So hush. You ain't got the answers, Sway, you ain't got the answers.

    • R.Pgh

      @ illestinnyc - get real. You can look up almost a dozen different things he's said ripping corporations (being greedy and only caring about money, not respecting the art, etc.). Face it, Kanye is a fucking hypocrite. It's not even just the corporation rant. You can easily look back at a bunch of shit he's said over the years that he's later contradicted. He's a great artist, but he's a hypocritical, self important, bat shit crazy individual.

    • Anonymous

      "its the people in them pulling the strings calling the shots, marginalizing people" Yeah right. hes mad they dont take him seriously. thats all it is.

    • illestinnyc

      you really are a slave. did you LISTEN to what he said? he has no beef with corps per se, its the people in them pulling the strings calling the shots, marginalizing people. god damn this generation is fucked.

    • Kanye West

      I SEE YOU PEASANTS HATING ON ME YET AGAIN! THAT'S CUZ YOU DON'T KNOW WHAT TRUE GENIUS IS, TRUE ART IS! YOU DON'T KNOW WHAT IT'S LIKE DESIGNING ADIDAS SHOES USING MACARONI & GLUE @ THREE IN THE MORNING! I AM GOD! I AM JERRY SPRINGER! I AM GIANNI VERSACE REINCARNATED! I AM A CHEESE SANDWICH! OH, BUT WHAT AM I SAYING? I'M BETTER THAN A CHEESE SANDWICH, I'M A FUCKING PANINI!

  • fuccya

    'We don't even know why people like the Yeezys." Coz they got higher priority lines that somehow connected to sports? Compared to nike adidas is wack, obviously.

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