Kanye West Hints At Signing Adidas Deal After Fallout With Nike

Kanye West claims he will become "the Tupac of product."

Kanye West's recent string of rants about various companies has seemed to set its sights firmly on Nike.

Last week, Kanye revealed what he didn't receive royalties for Air Yeezy, a sneaker collaboration between West and Nike. Days later, Kanye called the company out during a concert, claiming that Nike CEO Mark Parker tried to "son" him.

In a recent interview with Hot 97's Angie Martinez, West spoke about his conversations with Nike. "Y'all saw what I did in those brief moments, and the fashion world saw it too," said Kanye. "And they afraid of it. You know the impact those Louis Vuitton bags had, you know the impact the Yeezys had. Now, this is one thing when the conversation changes, when you have a child. Because it was cool when they marginalized me, and I asked them when the Yeezy Red Octobers coming out... They said, 'We're not sure yet.' They let me design two shoes over five years, and I'm happy I could design them, but they ain't do me no favors, 'cause Eminem designed a shoe. And Pharrell designed a shoe. I just designed the Yeezys."

West continued, "I said, 'I need some type of royalty.' Nike said, 'We can't give you a royalty because you're not a professional athlete.' I told 'em, I go to The Garden and play one-on-no one. I'm a performance athlete."

Kanye seemed to confirm that not only had his relationship with Nike terminated, but that he was now collaborating with its biggest competitor. "It's too much leveraging and compromise you have to do when your whole life is based on, did people like this album or not? Did people like what you wear? Did people like this comment? It's too much leveraging, and you can't really do you or be you. So the old me, without a daughter, might've taken the Nike deal because I just love Nike so much, blah blah blah, but the new me, with a daughter, takes the Adidas deal, because I have royalties, and I have to provide for my family."

Yeezy backtracked on the Adidas statement, but still announced lofty goals for himself. "Whatever is official, not official... what y'all gonna see is: I'm going to be the Tupac of product," he said. "It ain't no Tupac of Rap except for Tupac. But right now, what Tupac is... is he the best rapper? My designs are based on what I grew up on in Hip Hop. ...I'ma be the first Hip Hop designer. And because of that, I'ma be bigger than Wal-Mart."

Watch the interview below:

Recently, Kanye also criticized Zappos, stating that the company "is based off of selling shit product."

RELATED: Kanye West Calls Out Nike During Concert


  • East

    Kayne West is Jesus reincarnated. He created this world and he's the first ever trillionaire. He's running the world.

  • Anonymous

    they paying him $4 milli a year and its not enough for him and his greedy bitch

  • Anonymous

    Kanye must not have read his contract with Nike and now hes all sad he signed a slave deal without reading over the terms so hes gonna blame everyone but himself for signing a bum deal

  • Anonymous

    Why would a company that rewarded one of the greatest, if not, the greatest black 'male' athlete of all time with an endorsement deal-the first for a black athlete-do business with this 'effeminate' fuck ?

    • Anonymous

      Well, do you know what rewarded means? Do you know which athlete I ma talking about? What era? You must have thought I was talking about Jordan or any of these spoiled little brat. Fuck a Kanye who although gets props for hustle but gets no props for throwing tantrums like a 12 year old girl. Dumb fuck, the person I was talking about is Jesse Owens and the company I was talking about is Adidas. What savvy? That fool needs to go in read Up From Slavery or something. Fuck outta here. You wanna talk change stop yapping about it, fuck all the attention, be about it. Oh wait,wait he is against the system, O oh wait he is against the establishment. Yeah, with a white prostitute in tow. Prize for an uncle tom a la O.J. o o wait we are in the 2000's color doesn't matter, we've evolved blah, blah, blah.

    • Anonymous

      um rewarded? lmao fuck outta here. i don't think you get how that works fam. when u r great, brands want to be associated with your greatness so they can sell products. basically, they pay you to be on ur nuts, or for you to stay on their nuts if u r not savvy like kanye wasn't in this case...

  • Anonymous

    "I'm going to be the Tupac of product," Mr New Slaves saying some shit like this LOLOLOL

  • Anonymous

    Adidas ain't gonna do anything your weirdo/stupid/homo ass...

  • Chingy

    Chingy's message to Kanye West I like the way you do that right thurr (right thurr) Switch your hips when you're walkin', let down you're hurr (let down your hurr) I like the way you do that right thurr (right thurr) Lick your lips when you're talkin', that make me stare

  • ..

    Air yeezy trainers were shit, he's shit as fashion and he is CERTAINLY NO 2PAC!. I'm sorry don't get it twisted Kanye was good at the music thing but he's too much of a dick now for anyone to even care what he's saying... Well except his yes men he's surrounded by.


    "Don't let corporations control you"...wants to sign a deal with adidas..hypocrite dumbass faggot

    • Anonymous

      Hypocrite, dumbass, these are all words one could use to describe Kanye. But I wouldnt go so far as to call him a faggot. Have you seen what he's porking these days?

  • Zeal

    I wonder if this *rumored* partnership with adidas is more than just shoes. He said in that bbc interview that he just wants a corporation with the resources needed to create, maybe they'll provide the necessary tools to create a high-end clothing line as well. I'm interested to see this unfold.

  • Butt Hurt

    First he says corporations are evil and want your soul, then he says he wants to become bigger than Walmart. You already have my heart Yeezy, you want my soul too?

    • ^

      Johnny, I don't know if you realized this or not, but you are going in on a dude who calls himself Butt Hurt. You're pretty dumb dude.

    • johnny

      you assume that being bigger than walmart means engaging in walmartesque activity. even if it does, why is it ok for a white man to do it and everybody still shops there, but when kanye does it it's wrong all of a sudden? you're probably the same person who proved kanye's point with the bound 2 video. if ed sheeran put that same video out, white people would be "awwwwwwww how cute." on another note. DX needs to make their mind up on whether they hate kanye or want the benefits he provides. obviously they can speak their minds, but when an artist does it, he's crazy for wanting more for his family and for black people. that "you have enough" mentality is crazy in and of itself. as he said, either you're conditioned by your parents to understand or you're not.

  • RHR

    I wash myself with a rag on a stick.

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