Guerilla Union’s Chang Weisberg recently addressed the future of the annual Rock The Bells festival and the cancellations of two out of this year’s four dates.
“Ultimately, we just didn’t sell enough tickets,” Weisberg said in a video released by Rock The Bells organizers Guerilla Union. “There’s not any one singular reason why the show didn’t happen outside of us not selling the amount of tickets that we needed to pull off the show.”
Weisberg also addressed the impact that competing concerts had on Rock The Bells’ ticket sales.
“There were a lot of great shows that were out touring in our same time period,” Weisberg said in the video. “That could be a factor. The fact that Jay Z was on sale, the fact that Kanye [West] was on sale, the fact that Drake was on sale, there were just a lot of great Hip Hop shows, and I wish all of them well. I think competition increases the market, and I’m happy that all these acts can be touring, and ultimately, maybe, that was one of the issues.”
Despite the cancellations of 2013’s East Coast tour dates, Weisberg said that Rock The Bells is poised for an eleventh annual tour run.
“The fact of the matter is Rock the Bells is not dead,” Weisberg said. “I think Rock the Bells has grown to be more than just East Coast ’90s era Hip Hop. We’re always trying to diversify.”
This year’s Rock The Bells, which appeared in the Los Angeles and San Francisco areas, featured Wu-Tang Clan, Black Hippy, Bone-thugs-n-harmony, J. Cole and virual performances of Ol’ Dirty Bastard and Eazy-E.
Rock The Bells’ recent video can be viewed below.