R.A. The Rugged Man Says Macklemore & Frank Ocean Use Pro-Gay Stance As Marketing Strategy

R.A. the Rugged Man expounds on Lord Jamar's argument about homosexuality in Hip Hop.

In September, Lord Jamar claimed that rappers like Macklemore were pushing an LGBTQ "agenda" in Hip Hop.

In an interview with VladTV, Long Island, New York's R.A. the Rugged Man addressed that concept more fully. "What Jamar was saying [was] he's pushing an agenda in Hip Hop culture," said Rugged Man. "I understand where he's coming from with that, because, see, right now, homosexuality, not just in Hip Hop, in the world, is the hot topic."

R.A. likened the discussion of homosexual issues to a political ploy. "Politicians use the black community for votes; they use the Hispanic community for votes; they use the homosexual community for votes; they use women for votes; they use everybody they possibly could for votes. In politics, that's what they do, and Hip Hop is politics, too."

"Macklemore, he can be sincere with what he's saying about ... 'Oh, if I was gay, I would think Hip Hop hates me,' but what's really going on is that they're using that popular, political agenda to move their careers forward," said R.A. "And they might be offended by me saying that, and it's no disrespect to Macklemore, but that's just how I feel."

Rugged Man continued, bringing Frank Ocean, who publicly came out in 2012 via his Tumblr page. "And it's the same thing with [Frank] Ocean. 'Oh, I'm gay.' Okay, you came out the closet, but it's a week before your album drops. [Frank] Ocean, it's a political campaign that's promoted from Def Jam..."

"If Frank Ocean wanted to come out two years before his album dropped, eight months after his album dropped... the timing was strategically placed ... because a big percentage of the entertainment industry and media is run by [the] homosexual community," said Rugged Man. "Which I'm not saying there's nothing wrong with that, but these people, they're smart."

Watch the interview below:

RELATED: R.A. The Rugged Man Talks Inconsistency In Hip Hop Censorship 2013 INTERVIEW

92 Comments

  • Anonymous

    I think the reason why Frank Ocean came out before his album dropped because he had songs in it clearly expressing his sexuality.

  • Lindani

    Straight people really think they know everything don't they. Since when is it wrong for music to push current political agendas? Many African American musicians made music solely to vent their support for the American civil rights movement. I there is whole DISCOGRAPHY of pro-civil rights music. Why should it be different for the gay rights movement. Being a black, male and young homosexual is difficult! When your a black fag (like me), it is hard! Your parents say its evil, your friends say its bad, your neighbors, the CHURCH, everyone. Excuse me if I find it a little bit easier if there is a main stream public figure who as talented has the same sentiments as me. It is great for people like me to f ind that there are people in hip hop like Maklemore, who just make my life a little bit easier. I am so sick of straight people like R.A. pretending to know our plight! I'm sick of straight people who want to own our stories as the gay community! Frank Ocean's music is GREAT none the less. Straight people should just leave us alone, just leave us alone. Have you not had enough with making our lives miserable? HAVE YOU REALLY NOT HAD ENOUGH, JEEZ?

  • vanbiguous

    if it's sincere why should it matter if it boosts their exposure and popularity? I don't think RA meas this as a diss but nevertheless, every artist in some way uses topics and controversy to promote their work, so this is a non-issue non-statement to me.

  • bam

    Why does everything have to be a cunning ploy nowadays? Musicians are people too and they do what they feel. Everything isn't a publicity stunt or rant. People are so intrigued by conspiracy theories that they can't see the real depth some musicians put into their artistry. I don't think it was a marketing strategy for Frank Ocean. I think he just to tell people before they got the album, heard the lyrics, and he started getting bum-rushed with the sexuality questions. Anyone who listens to "Channel Orange" knows that some of those songs are explicitly about a man. (i.e. Forrest Gump).

  • Anonymous

    I actually believe that Eminem is bisexual. I think his "homophobia" is a marketing ploy.

  • brian

    Actually, there are tons of bisexual male singers - including possibly Eminem - who HIDE the same sex side of themselves. They are NOT allowed to use their bisexuality in their marketing. Their labels will NOT allow them to do it. In contrast, female performers are allowed to say they are bisexual and to use it in their marketing. Look at how Katy Perry had a huge hit with I Kissed A Girl. Has a male performer ever had a hit with a song called I Kissed A Guy? No, absolutely not. Women are allowed to get away with it but men aren't. Women exploit this homophobic double standard. As for Frank Ocean, he never came out. He simply said he had been in love with a man in his youth. He never said "I am gay" or "I am bisexual". Macklemore claims he's straight. If anything, I think that what the labels are doing is using fake-bisexual females (like Lady Gaga, Madonna etc) to appeal to gay men. Gay men are extremely stupid for falling for this. They are being used for money. Don't these gay men realize that these women are actually using gay men as a cover to appeal to the sleazy straight guy fantasy for girl-girl action?

    • Anonymous

      if you really think eminem is bi-sexual in any way you're tripping. he's clearly a homo hater/homophobe but he gotta tone it back and play cool for the media so he dont get too many protesters

  • braddd

    well their are demon wispers witch woods alian codes.666 jasonns coming out woods

  • Renegade

    Man Fuck all these faggots in tha hip hop industry fuckin wacklemore is not hip hop, anybody who listens to them n thinks they truly represent what hip hop is Is fuckin retarded n I hope I offend as many people as I can when I say this Fuck tha gay agenda stay outtta hip hop

  • riv216

    Yeah, I believe they are using it as a promotional tool too.... & that's corny... come check out the new music video "The Good Die Young 2K13" in 720/1080p HD here: http://www.youtube.com/watch?v=0vp8lj_Smpw

  • Donna Gabriel

    before I saw the bank draft 4 $8857, I didnt believe that my brothers friend woz like they say really bringing in money part time at there computar.. there sisters roommate has done this 4 less than 19 months and recently cleared the mortgage on their home and got themselves a Renault 5. useful content>>> http://smal.ly/U5a97

  • Guest

    People, gay people, a portion of people in general ARE smart. Why wouldn't they be? They are trying to make money and change the world at the same time. If I had their same issues and was in the same situation I would do the same thing. I think we are approaching this as if its a bad thing, its not. Its just a people fighting for their rights and people trying to get money. I endorse this message. "The 2nd Black President"

  • Dick B

    He's just stating the obvious here.

  • ack

    Rugged comin correct with his criticism of the music/hip hop industry.

  • Anonymous

    While he is right, it's funny how he uploads his music videos to Youtube through a personal VEVO account, while criticising corporations and calling mainstream artists slaves ...

  • Doubl Negative

    This is the most sensible, truthful article I've ever read on DX. Much respect to Rugged Man for saying what every sane person thinks, but is scared to state publicly because politically correct laws mean anything gays find offensive makes normal people feel like they're evil, no matter how innocuous their words or actions. Any asshole who disagrees with RA doesn't deserve to be on this site and is scum, just like Mackelmore and all the bastards at white radio stations who support this fraud but not normal Black rappers.

    • Lindani

      "gays", "normal people", "normal black rappers". Another hateful straight person again. Just know that your words make a lot of people's lives very unpleasant, I hope you take pride in hate you spew. I honestly really do not know how people like you have so much fortune, I really truly don't. But I guess it's life we must just bare you until death liberates us.

  • Anonymous

    Bitter never-was fuck... You go Crustified Bitch!

  • Anonymous

    Just stopped by to defend homosexuality but I see one of my fellow homos is on the Job.

  • Finally

    Ive been saying exactly what RA just said for the last year of course Frank Ocean's coming out was planned the timing is just too perfect and the fact is if he didnt come out two weeks before his album dropped that album wouldnt have had 1/4th of the success it did. And with obama go back to when he was running his first campaign asked directly in a offical debate he said he only believed in tradition marriage. But as soon as his approval ratings dropped and he needed a boost for his 2nd campaign suddenly he loves faggots. Its so easy to see why are people so blind.

    • King

      The Thing Is That Frank Ocean HAD TO Come Out . The Material On His Album Such As " Bad Religion " Is About His Unrequited Love With A Man . If He Didn't Do That His Fans Would Be SUPER Confused And He Would Automatically Be Called Gay . That Wouldn't Be Good Because He Isn't Really Gay . He Has No Title On His Sexuality And The Way He Fell In Love Was A Mistake . It Just Happened And He Didn't Know What Was Going On At All .

  • Andrew

    y'all motherfuckers are stupid. Where did he say that he doesnt like gay ppl? He didnt. Every comment is either going at the rugged man for being racist against gay ppl or going in on gay ppl your self. He said they use a pro gay stance as a way to sell records thats all. Macklemore has the gay for life song which he can use to appeal to gay ppl and supporters to sell records. Theres nothing wrong with that but its a little phony.

  • King

    He Is Saying Frank Ocean Uses Gay Agenda For Fans NO . He Put The Tumblr Letter Out Before His Album On Purpouse . UMM NO BITCH . If He Didnt Put The Letter Out People Would Hear Bad Religion And Be Like Gayyy . He Would Automatically Get Judged . But The Letter Explains So Many Things . So Uhh , STFU . His Music Before Does Talk About His First Love Wich Was The Man . So He Really Makes No Sense .

  • Anonymous

    i hate 98% of gay people, i believe that 2% are cool though.

  • Umm

    You'll have to forgive him. His dad ingested agent orange so it rubbed off on him causing him not to make any fucking sense.

  • Anonymous

    "Which I'm not saying there's nothing wrong with that, but these people, they're smart." Just wondering, didn't he mean to say "ANYTHING wrong with that" instead of this one? Because this way his statement (regardless of the actual content) is a little confusing.

    • Umm

      You'll have to forgive him. His dad ingested agent orange back in Vietnam which rubbed off on him causing him not to make any fucking sense!

  • bswag

    The fck is wrong with ya? Equal rights? Homosexuals have no different rights than straight people. There are no exceptions for homosexuals in constitution or law either. Since when governments care so much about human rights? Sounds more like population control to me.

  • DrebinSlevin

    RA's not saying "I hate gays" people. He's saying he doesn't like people using the gay hot topic in the media for fame. He's kinda right about Frank Ocean but I'm not so sure Mackelmore made the song "Same Love" to get popular. The song's message is too deep for that and it wasn't his first single. Mackelmore was buzzing long before Thrift Shop.

  • Old Negro

    if any white homo rappers are looking for a good time hit me up and lets talk about it 402-552-8277

  • Anonymous

    Homosexuality is genocide. If you took a million gay males and isolated them on an island they'd all be dead in about 100 years because they can't produce children and they are more susceptible to catch HIV because their sexual practices include abnormal anal sex that causes blood to be mixed with feces and this disgusting mixture gets inside the penis and anus of its victims. All religions forbid this disgusting practice but the sickness has even invaded the church.

    • Anonymous

      Parts of Africa are extremely poor and underdeveloped due to colonial exploitation and a myriad of factors too deep to discuss at length but they have a very small amount of homosexuals compared to Europeon nations where homosexuality is an ingrained part of their culture including their church. Poverty, malnutrition, misinformation and a lack of adequate health care and preventive awareness may be behind the HiV cases in Africa as well as Brazil and other places where people are fruitful and reproduce at a healthy rate. Some surmise that whites could be behind many if the HIV cases due to the fact that they have used germ warfare and conducted experiments on non-whites for centuries, just research The Tuskegee experiment. If everyone in Africa had Magic Johnson money nobody would die of HIV/Aids.

    • Yeah

      Africa must be full of homos but watch they have an excuse for that too.

    • Anonymous

      how come HIV is so big in africa? is there a lot of homos there?

    • Anonymous

      Homosexuality is genocide. ^ this sums it all up.

  • Helen Michael

    just before I looked at the receipt which said $4201, I be certain that my father in law could realey earning money in there spare time online.. there sisters neighbour started doing this 4 less than fourteen months and at present took care of the dept on their place and got themselves a McLaren F1. More hints... http://smal.ly/9wYp5

  • STRAIGHT NIGGA

    RA IS SPEAKING THE TRUTH HERE. ALL THESE LAME MOTHERFUCKERS TRYING TO GET ON THE LGBT'S GOOD SIDE. FUCK MACKLEMORE AND FRANK OCEAN FOR POISONING OUR YOUTH WITH THIS PRO GAY BULLSHIT. NOT COOL AT ALL. NIGGAS NEED TO WAKE THE FUCK UP.

    • Anonymous

      LOL @ "POISONING OUR YOUTH " meanwhile its cool to rap about not getting an education, selling dope off the iphone, cooking crack in the trap house, shooting enemies and tricking hoes!

    • MHM OK

      Homosexuality has been around since forever look at ancient Greece Alexander the Great is speculated to have been homo or even bi. Thing is it's alot more embraced now so it seems like it's everywhere because people aren't scared to be who they are now. Hating on for no reason whatsoever is the same thing white people did to black people back in the days.

    • Anonymous

      CO FUCKING SIGN

  • fuck all fags

    90's hip hop never had these problems. Fuck faggots!!

  • Shanobi

    I definitely feel what RA's saying about the Frank Ocean scenario. To come out of the closet on tumblr a week before your album drops is an obvious marketing ploy. I don't see RA being homophobic at all in this either. He actually says "there's nothing wrong with that", referring to the homosexual community in the media.

  • Anonymous

    tellem RA, we dont want these gay rappers ruining the culture.

    • Anonymous

      "Why are you here on a HipHop website you albino ape? We listen to Talib Kweli, Mos Def, Lupe Fiasco, J. cole, dead Prez, Immortal Technique and they don't rap about that shit that you described....go listen to Goth." you also listen to Gucci Mane, Rick Ross and Lil Wayne. trash music with no substance! since when is Goth a genre of music?

    • Steve

      Oh yes let's listen to your food stamp raving boring dictionary rap that no one gives a fuck about. @straight nigga that's a good name for you. Meanwhile your ancestors were slaves being called n!gger yet you call your boys that. Then have the nerve to say its slang. No you dumb fuck it's the same thing and it makes relatives of slave masters laugh at you because you're so fucking stupid that you're using a term that was used to insult. If a white guy says it as slang it's racist but since you guys slang it out it's ok. You're still the same shit! You guys are half ass when it comes to equality and unity. Hypocritical and stupid. Martin said be equal not hypocrite ignorant monkeys. And fuck hannity.

    • STRAIGHT NIGGA

      SO YOURE SAYING IF WE'RE AGAINST HOMOSEXUALITY, THEN WE'RE COLD BLOODED KILLERS? CAN YOU SOUND ANY MORE STUPID? THIS GAY SHIT AINT COOL, PERIOD. WE DONT WANT GAY RAPPERS IN HIP HOP.

    • Anonymous

      @Steve Hannity fag is that what you fudge packers think our culture is? Why are you here on a HipHop website you albino ape? We listen to Talib Kweli, Mos Def, Lupe Fiasco, J. cole, dead Prez, Immortal Technique and they don't rap about that shit that you described....go listen to Goth.

    • Steve

      And what culture is that? Gun toting, drug selling, drive by killing innocent kids, jewelry club going no art culture? Ok figures you keep looking like stupid monkeys and wondering why most rappers are never taking serious.

  • Smh

    Oh god, this guy and his shit! You ever think that might be what they feel behind the pen you big fucking baby! Go swallow some more agent orange because that's helped your career so much.

  • Straight Male

    This Euro-faggott culture goes all the way back to Europe so it's no surprise it's so prevalent in your America. Fags like Frank Ocean could have kept his bedroom business to himself but he put it out there because we are in a fag friendly era were faggotry is being promoted and hyped. It's sad that these sickos are pushing their abnormal shit on other people. A man sticking his dick in another mans ass is just ducking nasty

    • Anonymous

      My people? Non-whites are fruitful people who procreate so they die and give birth at a healthy and normal rate, whites have a zero birth rate and are plagued by miscegenation which is why every Europeon nation that has non white people in it will have a majority non white population by 2040. White women want a big colored penis inside them instead of a tiny pink white worm so the world is becoming colored instead of pinkish and sickly white.

    • Anonymous

      i dont have a church or religion dawg why are your people dying of the homo disease?

    • Anonymous

      I'm surprised Aids isn't rampant in your Catholic church since that seems like the headquarters fir you gays.

    • Anonymous

      HIV / AIDS RUNS RAMPANT IN AFRICA, MUST BE A LOT OF HOMOS THERE YA DIG

    • STRAIGHT NIGGA

      CO-SIGN STRAIGHT MALE. THIS GUY GOT HIS SHIT TOGETHER.

    • Straight Male

      Far from a homosexual, I think homosexuality is ending the fabric of society, it's not normal and its not productive towards creation and propagation of the human species. But on the flip side I don't mind if whites are homosexuals I just don't agree with homosexuality for Non-whites especially Black people. I encourage homosexuality in the white community because it will keep them from producing children and increase their risk of Aids and HIv so it's a subtle genocidal formula ro use against the enemy.

    • Anonymous

      closet homo right here

  • yeaaahh

    I still don't understand why these dudes worry about what another man chooses to discuss in his music. Macklemore made that song for his uncle and anyone who actually listened to the song knows that. I guess rapping about tolerance and equality is lame, and violence and trapping is cool..

    • yeaaahh

      @STRAIGHTNIGGA - That's because I don't waste my time talking about what I don't like...maybe if you fools did that and put your energy into something you do like, then you would probably be happier. And how is rapping about equality sending the wrong message?? And speaking of names, yours says it all, "Straight Nigga" so just keep spreading ignorance..

    • STRAIGHT NIGGA

      THIS NIGGA, YEAAAHHH (WHAT A FAGGOT ASS NAME), IS LAME. I DONT GIVE A FUCK IF THAT SONG WAS ABOUT HIS UNCLE. ITS STILL PRO GAY AND FEEDING THE KIDS THE WRONG MESSAGE. AND I LOVE HOW YOU SAY THAT PEOPLE ARE WORRIED ABOUT TOPICS IN MUSIC BUT YOU END YOUR COMMENT WORRYING ABOUT TOPICS. LMAO, FUCK OUTTA HERE.

    • Anonymous

      he did for his uncle to sell records fact!

    • Anonymous

      Take that gay shit to POP music and leave it out of HipHop! Can we please have one mother fuckin culture that isn't poisoned with the gay shit?

  • I Think He's Right

    I think he's making sense, but anything said about homosexuality that's NOT in direct support of it is seen as ignorant or homophobic to this generation so he'll get bashed for it. It's funny how speaking ones mind and beings oneself is so embraced in this society until it happens to conflict with another persons idea

  • TaZzZ

    This is the dumbest comment I've ever heard, RA always trying to play this enlightened bad guy but the truth is he's just plain ignorant sometimes. So Frank Ocean is pretending to be gay to sell records, he's not just being himself and not giving a fuck who accepts him? And Mack can't just support equal rights without having an alternate agenda? It takes more courage to stand up against what most people think than jet reinstate the same thousand year old prejudices like Mr. Rugged Man here...

    • STRAIGHT NIGGA

      HEY, GUESS WHAT? THOSE THOUSAND YEAR OLD PREJUDICES HELPED THE HUMAN POPULATION KEEP EVOLVING AND REPRODUCING INSTEAD OF GOING EXTINCT. EVER THOUGHT ABOUT THAT?

    • Anonymous

      u dont get the point, frank ocean used his outcoming to sell records is what RA is saying

  • Anonymous

    Well said, well received.

  • Anonymous

    everyone needs a marketing strategy whats wrong with pro-gay raps as opposed to promiting desroying your community through drug dealer, murder and abusing women like most of these rappers out

    • Anonymous

      I see BruthaDee spent his saturday night getting his black power on! LOLOLOL he mad

    • Anonymous

      Relax Blacks are so nfatuated with racism that they join hundreds of hate groups and burn crosses, spray-paint swastikas and hang nooses. Whites invented racism and race hatred because they have a deep ingrained insecurity complex due to the fact that they can't produce color and that every time they mate with a non-white the baby has color and is considered non white. The fear of genetic annihilation is real.

    • Anonymous

      relax, american blacks are infatuated with racism. Guess I can't blame em though.

    • Maxx

      Not from a pigskinned genetic recessive white-skinned person like you weird outsider freak! @BruthaDee

    • Anonymous

      Maxx needs a big hug!

    • Maxx

      Your skin peels in the sun and turns red like a human snake. Why does mother nature hate you? Are you a leprous albino? How many pimples are on your face right now?

    • Anonymous

      It's always these fucking outsiders that try to push their sickness on other cultures, indigenous cultures always get ducked up by these sick animals.

    • Cadda

      @Maxx Julien: Haha could you be any more of an idiot Original comment makes a good point, RA is wrong on this one

    • Anonymous

      Comment above was meant for Anon 1

    • Anonymous

      And unnatural practices are normal to you?

    • Maxx Julien

      Super-geeks like you dont have a clue. I don't even know why I waste time communicating with you anonymous freaks because I seen all the exposure and 99% of y'all are white dudes from Europe who are in wheel chairs or cancer wards.

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