Eminem performed at G-SHOCK’s annual Shock the World event in Manhattan, New York yesterday (August 7). The event, which celebrated 30 years of G-SHOCK, coincided with the announcement of a limited edition watch collaboration between the brand and the Michigan rapper.
“With Hip Hop, it’s as much about where it’s from as who it’s for,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. in a press release. “Eminem has an immense and loyal fan base around the world, as does G-SHOCK, making this collaboration one that will connect closely with many thousands of collective fans.”
The watch will be available at select stores and boutiques December 2013. It features Detroit, Michigan’s skyline printed on the watch band as well as Eminem’s “E” logo on the watch face and band loop. The word “Shady” can be found on the watch’s packaging.
Eminem tweeted about the show before hitting the stage.
— Marshall Mathers (@Eminem) August 8, 2013
Images of the watch, courtesy of G-SHOCK, can be found below.
Yelawolf was Eminem’s opener at Shock the World 2013. Big Sean, who was present but did not perform, posted a short video of Eminem’s set on his Instagram page. The clip can be seen below.
Last year, Eminem performed several songs at a G-SHOCK event including “Won’t Back Down.” Slim told the audience that he “wouldn’t have gotten out of that dark place without” their support, referring to a period in his life that was plagued by drug addiction.