T.I. Claims Atlantic Records Dislikes His Family-Friendly Image

T.I. looks back on the only album he made without Atlantic Records, "I'm Serious" as well as his changing image with the major label.

Within a series of legal troubles in the late 2000s, Atlanta, Georgia superstar rapper T.I. went on a transformation. Arrested four times between 2004 and 2010, T.I.'s most recent two albums, No Mercy and Trouble Man: Heavy Is The Head touched on his battles with the law, and hinted towards change. Since 2011, the emcee has also been the co-star of T.I. & Tiny: The Family Hustle, a reality series on Vh1.

In an interview with XXL magazine, T.I. revealed that Atlantic Records, his label since 2003's Trap Muzik, was not a fan of this image and personal transformation. While No Mercy achieved gold status, with Trouble Man within 10,000 units of achieving the same feat, the label witnessed platinum sales from Tip seven years ago. "Nah, [Atlantic Records] hated it," expressed the Grand Hustle Records founder. "Labels love hardcore T.I. That keeps the cash register ringing. They don’t want me to go to prison and caught though. They want me to be the Teflon Don, and I can’t blame them," he said, likely referring to Gambino Family mob boss John Gotti's longtime nickname. "That shit’s sexy. But I’m older, man. I’m wiser, I’m calmer… I’m better, stronger. I’m ready for whatever tomorrow got coming."

Speaking of image, XXL also asked T.I. to reflect on his 2001 debut, I'm Serious. T.I.'s lowest-selling LP to date remains a fan-favorite, and his only release with Ghet-O-Vision/Arista Records.

Speaking about where he expected to end up following the DJ Toomp-produced Top 100 LP, "I thought I’d be in prison or dead or back selling crack," said T.I. "I came so close to getting back in the game after my first album didn’t do what it was supposed to do. I still had people to feed. I wasn’t front lines like I was at one time, but I definitely…I’m not going to talk anymore about that."

The full interview with T.I. is available at XXLMag.com, and on newsstands everywhere.

RELATED: T.I. - I'm Serious [ALBUM REVIEW]

66 Comments

  • s.cube

    Gucci u r still suckin ....

  • True

    Men lie, women lie, Fed time don't

  • Checkmate

    Snitch ass nigga, you's a animal You's a motherfuckin' animal Rat ass nigga, you's a animal You's a motherfuckin' animal Pig ass nigga, you's a animal You's a motherfuckin' animal Snake ass nigga, you's a animal You's a motherfuckin' animal Matter of fact, you ain't no animal I'ma show these motherfuckers how to handle you

  • JASONNN

    http://i307.photobucket.com/albums/nn297/KirrLeopold/500_Jason.png

  • Leah G. Smead

    I accept that my best friend was actually earning money in their spare time on their apple laptop.. there uncle started doing this 4 only about twenty one months and as of now repayed the loans on there place and got a top of the range Chevrolet. I went here, WWW.CAN99.Com Jay Z is soooo ignorant, he cant even finish a sentence without "you know"

  • BIG GUWOP GUCCI MANE

    Ti ha sbeen a snitch all his life. when he started his career he already had a criminal background. He got busted with a bunch of illegal fire arm. Ti had to snitch to stay out to prison. Ti is a Snitch. Ever wonder how he got charged atleast 4 times for guncharges a regular person getting charged 4 times for the same crime would serve far more than what T I served. Word on the street T I snitched on his boys thats why no1 fucks with this snitch ass nigga. Real Nigga Like Big guwop never snitches he just puts snitches in ditches WOOOOP.

    • Anonymous

      Gucci tried to snitch on young jeezy in court

    • haha

      you must be retarded like your fucking idol whack nigga gucci mane. nobody haven't any proof of ti snitching. please, stop lie. http://www.audiomack.com/song/lep-bogus-boys/commas-remix t.i. destroyed your boy guwop like fucking bitch, gucci don't fuck with t.i. cuz you must be apologizes t.i.'s again.

  • autdude

    ya'll stupid or what ? Welp I guess that about says it all. Tip aint a dayum SNITCH and if Big Meech says it, it must be so! Read more: http://straightfromthea.com/2012/02/07/exclusive-big-meech-wants-you-to-know-t-i-aint-no-dayum-snitch/#ixzz2auiKH2jQ quote: To sum it up, I put me THE REAL BIG MEECH and the whole B.M.F. family life on the line that T.I. Clifford Harris is a 100% Solid Authentic Dude. Big Meech 7 february 2012. Shut up dumb niggas

    • Anonymous

      that nigga helped out the prosecution. theres no other way he didnt do real time for that charge with a record like his.

    • zxc

      true. big meech never defense snitch ass nigga. all of the tip says about this case must be true.

    • BP

      1st anon: Big Meech has connections that go further than meets the eye. you got T.I, Jeezy and a whole crowd of hood niggas reppin this dude. if Tip snitched he woulda been the first or second to know about it

    • Anonymous

      And you know Big Meech well enough to vouch for whatever comes out his mouth? lol

    • Anonymous

      how the fuck would big meech know? aint that nigga in solitary confinement? he been locked up for years i wouldnt take anything he says very serious

  • Liric

    CHECKOUT MY LATEST MIXTAPE ! NO DISAPPOINTMENTS http://www.datpiff.com/Liric-Future-Visions-Present-Writtens-Vol-1-mixtape.499090.html thank you !

  • IROC

    The big labels love to promote ignorance to inner city youths and they use rap artist to help in this mind altering lyrics , Big ups to TI for being a man and not scared to change

  • imho

    good for TI fuck what atlantic has 2 say

  • Set the stands

    Every rapper are looking at Hov as a modern... Hov : you don't know all the things I do for the homies.

  • Anonymous

    Fuck majors! And fuck Jay Z!

  • J dagw

    Back at the start of the year this nigga was talking about how labels would have to compete for his signing with them. Now that none of them but now he getting at Atlantic because they don't want to fuck with him no more. His talk now are about how independent scene is cool, you know damn well you ain't getting 50,60 mill for no amount of albums like he wanted. Being on TV gives him exposure, promotions, so I doubt Atlantic would hate that so much. It's not like hood Niggas buy shit anyways

    • Anonymous

      yeah he though he was gonna get a 60 million dollar deal and then his album flopped! has that shit gone gold yet?

  • Anonymous

    seems like atlantic is particular about cashin out on image. lupe, saigon...

  • Anonymous

    family friendly??? hes got a wife and kids and still pretends to be a G.... fake ass corny shit ... more more!

  • Anonymous

    thebornmc.com THE WAKE AVAILABLE NOW!!!

  • ehhh...

    Atlantic is still pissed about Ray Charles leaving. lol

  • sxxx9

    http://www.youtube.com/watch?v=mH-cIzI4iQA

  • sxxx9

    http://www.youtube.com/watch?v=lPBKtyE0X9U

  • sxxx9

    http://www.youtube.com/watch?v=QI-KjVLS6Uk

  • sxxx9

    http://www.youtube.com/watch?v=H28uibSLdfg

  • sxxx9

    http://www.youtube.com/watch?v=5EGp3ZOKj3U

  • lucivaldof

    With This Issue, Black Unions If There Were Many, Corporate Black Mining Firms, And Political, Should Unite To Protect The Rights Of T.I. And All Black Human Residents. WE ONE BLACK PEOPLE DO NEED A UNION LIKE D.R.U.M. (DETROIT REVOLUTIONARY UNION MOVEMENT) AND THE BLACK PANTHERS. UNITE AND GATHER ALL NEGRO EMBASSIES,POLITICIANS, MUNICIPAL, SENATE, CITY HALL AND PARLIAMENTARY, UNITE ALL OUR NEGRO BUSINESSES AND DISCUSS FINANCIAL RESERVE AND ECONOMIC MINING LAND AND FUNDING, SO SOON AS WE UNITE WE CAN START OPENING UNIONS,CREATING CONTRACTS, ALONG WITH MINING COMPANIES IN ORDER TO MINE, CONVERT, PRODUCE, AND RESERVE INVESTMENT FOR BUSINESSES TO SUSTAIN DIFFERENT ECONOMICS SUPPORTED BY NEGRO UNIONS TOWARDS NEGRO HUMAN RESIDENTS IN DIRE NEED. WE MUST! NO INVASION.

  • Anonymous

    Trouble Man is becoming the struggling man. Can't push units anymore.

  • lucivaldof

    I'M WITH T.I. THERE IS TOO MUCH COMMANDS IN WHISPERS AND COWARDLY BLATANCE, THEY FORM A SHOCK PARATALKINGS AND APPROACHES AND DAUNT BLACK ARTISTS AND TALENTERS WITH IT WHEN THERE COMMANDS AREN'T SATISFIED. SINCE WHEN DID BLACK TALENT BECOME NEGATIVE. THANKS TO BLACKS, NATIVE INDIANS WHO TRAVELED OUT OF AFRICA, WHITES AND ASIANS BECAME THE MIXED SKIN RACE, WHITE ALBINO, OR ALBINO WHITES. NOW THEY WANNA DICTATE WHAT BLACK SHOULD DISPLAY...INTRUSIVE AUDACITY. WE ONE BLACK PEOPLE DO NEED A UNION LIKE D.R.U.M. (DETROIT REVOLUTIONARY UNION MOVEMENT) AND THE BLACK PANTHERS. UNITE AND GATHER ALL NEGRO EMBASSIES,POLITICIANS, MUNICIPAL, SENATE, CITY HALL AND PARLIAMENTARY, UNITE ALL OUR NEGRO BUSINESSES AND DISCUSS FINANCIAL RESERVE AND ECONOMIC MINING LAND AND FUNDING, SO SOON AS WE UNITE WE CAN START OPENING UNIONS,CREATING CONTRACTS, ALONG WITH MINING COMPANIES IN ORDER TO MINE, CONVERT, PRODUCE, AND RESERVE INVESTMENT FOR BUSINESSES TO SUSTAIN DIFFERENT ECONOMICS SUPPORTED BY NEGRO UNIONS TOWARDS NEGRO HUMAN RESIDENTS IN DIRE NEED. WE MUST! NO INVASION.

    • Anonymous

      how many words you just make up son? and turn off your fuckin cap lock if you expect anyone to read your faggot ass essay

  • farter

    How long yall gonna talk that snitch stuff?

  • TI a snitch

    Nah homie you got it all wrong. Your last album flopped cuz real hood niggas recognize that you snitched on yo boys. Niggas dont like snitches

  • Anonymous

    who cares. Go snitch to the FBI

  • SO ICY BOU AND DENTALDAMBOY ... THE BANG BOYS

    yo we want to form a hip hop duo called BANG BOYS we already signed to YMCMB cause LIL WAYNE IS OUR CLOSE FRIEND we decided to make classic hip hop like rap veterans LIL WAYNE, BIRDMAN or RICK ROSS our lyrics can relate to Frank Ocean's lifestyle if it means something....

    • Anonymous

      niccas was mocking dentaldamboy and you all to stupid to get it

    • Anonymous

      no shit moron its called sarcasm.

    • Anonymous

      Ace Wood, Flop Montana, Flop Gang, and Tyga Woods never went platinum.

    • Anonymous

      he mentioned frank oceans lifestyle as in they are going to rap about being gay, yes he was obviously trolling

    • RealTalk

      First of all I hope you're trolling lol. Second of all no, those are probably the furthest 3 rappers from actual classic rap vets. Finally, the fact that you mentioned Frank Ocean in this post in relation the previous 3 names you dropped makes no sense and is the reason why I think / hope you're trolling this post haha. But hey, I got a good laugh regardless. I'm glad T.I. has turned his outlook on life around though, hopefully more rappers will follow suit.

    • dentaldamroy

      you guys are gonna go platinum just like Ace Hood, French Montana, Rich Gang and Tyga. The sales wont show up though due to tracking errors

    • Anonymous

      So your crew name is what you do.

  • Anonymous

    T.I. God have blessed you with a beautiful family. He have given u another chance at being a part of your children lives. You have a beautiful in heart other half your wife. If the show is real stick with what you are doing. May God continue His blessing in your life.

  • Anonymous

    That's kinda fucked up man. Maybe he should make hardcore records about killing white people and cops or selling drugs to white kids because trapping in the hood and killing niggas on wax has been done to death already (literally too). Let's see how the label likes that.

  • Anonymous

    We love that family!

  • Anonymous

    snitchin will knock the toughness out you

  • Anonymous

    he should catch another gun charge to make the label happy

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