Strange Music Vice President Dave Weiner Criticizes Priority Records Relaunch

Exclusive: Dave Weiner, former Priority Records Senior Executive Vice President of Distributed Labels, criticizes Priority Records relaunch saying, it's a "good example of a bad decision."

Dave Weiner, Vice President of Strange Music Inc., has responded to the recent relaunch of Priority Records. The former Senior Executive Vice President of Distributed Labels at Priority spoke with HipHopDX about why he found it difficult to learn about this relaunch

"I was very interested to see what they were going to do with the brand, with the label," Weiner said during an exclusive interview with HipHopDX yesterday (July 25). "I was excited to see what their plans were and then I read their press release. It was definitely a difficult read, a hard pill to swallow."

Weiner said that his concerns are not personal issues with any one person. "I don't know Michael Cohen and I wish him well," Weiner said. "It's nothing personal. I also must say much respect to Just Blaze, Harry Fraud and the Hip Hop components that are involved. However, after reading the press release, the thing that I really had a hard time with was that this label was being headed by a veteran of the EDM world, someone with a successful background in Electronic Dance Music. That was the first thing that threw me for a curve." 

Capitol Music Group, the parent company of Priority Records, did not respond to calls seeking a comment on the matter. 

The Priority Records relaunch was announced with talk about the history between Capitol and Priority. “We’re so respectful of Priority’s important role in Capitol’s history,” Capitol Music Group chairman/CEO Steve Barnett said to earlier this week. Barnett made a similar statement in a press release. "Priority has played an important role in the history of Capitol Records, and I wanted an executive on the cutting edge of music to helm and reinvigorate the label," Barnett said.

Weiner says all of this was surprising to him. He said he feels there is no history there to discuss. "I continued to read and it went on to talk about the rich history between Priority, Capitol and how that must be respected," Weiner said. "There was no rich history with Capitol and Priority. All of the success of Priority Records took place before Capitol got involved. To me, Priority Records is the most important Hip Hop label on the West Coast in music history. They changed the landscape of music with West Coast Gangsta Rap. When I read the direction of the label, it didn't make sense why they would choose to use a brand like Priority. I don't even see where it complements what they're setting up to do. And in addition, back to Capitol's involvement with Priority, that's basically when Priority began to decline, when Capitol was involved. 

"Priority had a pressing, manufacturing and collection deal with EMI, which was actually CEMA [EMI-owned labels] at the time, and we actually did our own sales at Priority Records," Weiner adds. "We even distributed Death Row, put out the first [TheChronic album at Priority because major labels wouldn't touch it...So, to see that this was being headed by a president with a Dance music background and the direction they were going didn't seem to complement the legacy that is Priority Records. And to see credit taken by a label that really offered nothing, contributed nothing and from the point that Capitol took ownership of Priority was the decline of Priority. That's when they went on to close their doors." 

Weiner said he would have liked a different relaunch that focused more on what Priority's legacy was based on. 

"What I would have loved to have read, and this would have made sense to me, was that Capitol Records was relaunching Priority Records having signed Top Dawg Entertainment," he said. "That makes sense. That's a West Coast label that encompasses everything that Priority was back in the '90s. That is one example of what would have made sense for the relaunch of Priority." 

Priority Records released several landmark Rap albums from West Coast artists, including N.W.A.'s Straight Outta Compton (1988), Eazy-E's Eazy-Duz-It (1988) and Westside Connection's Bow Down (1996).

Weiner began working with Priority as a teenager in the mail room. He then moved to sales where he worked on Ice Cube's Death Certificate as the West Coast sales manager. He was living "the dream," he says. Weiner then made headlines when he worked with Priority to sign labels for distribution. "It kind of changed Hip Hop," he says of this now, recalling Priority's signing of No Limit Records for distribution. "That's something that I'll never forget being a part of," he adds. "It basically designed a new model within the industry that I'm very proud of." 

Weiner said he has taken the lessons from Priority to his role as Vice President with Strange Music. He said that he is proud to work with Strange, whose roster includes Tech N9ne and Mayday! "They're honest," he said. "We put out every record of every artist we sign. When we say something, we do it." 

After noting concerns regarding Priority Records' new direction, Weiner reiterated that this is not a personal issue with anyone in particular. 

"If I can please make it clear, I wish Michael Cohen and the team well," Weiner said. "Anybody putting out music in 2013, I respect and wish them well. It's nothing personal. It's a reaction to what I believe is a good example of a bad decision." 

RELATED: Gangster Rap Label Priority Records Relaunching



  • Anonymous

    Electronic Music is nothing new. Alot of people dont know that its just a fad.. and i dont mean fad the way rock stars use to say about hiphop..electronic music has come and gone and came back for another 2 short minutes. all the beats you hear today in these electro dance songs are sampled from the electo/house/techno. these songs were big during the 90s. producers like david guetta just speed up the songs and add simple lyrics...NOTHING NEW. JUST A FAD and thats why Priority wont last...AND WASNT SNOOP THE CHAIRMAN AT PRIORITY? he re released a few old albums

  • fagman doodoo

    this guy is a white bald wiener sucker with the goatee he can suck my peepee

  • COCA


  • Marsha L. Burnett

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  • pickle

    it actually does have to do with strange music you dipshits this dudes the VP of Strange music and he was at priority records before them. did you even read the article or just saw strange music in the title and got mad???

    • rideonemjixxer

      Most rappers are weirdos, youngsta. Most artists are eccentric weirdos, thats how they think up the great music.

    • youngsta

      you like to suck the "pickles" of these strange weirdo rappers. that's why your name is pickle.

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    my friend's sister-in-law makes $70 hourly on the laptop. She has been fired for 5 months but last month her check was $21966 just working on the laptop for a few hours. Read more on this site... WWW.CAN99COM

  • j dirty

    Lol at you people mad Strange is getting props...Face it,There on deck to blow the fuck up.That stale ass drake/Tyga/Wayne monopoly if fucking crumbling.I like reading about the behind the scenes action at them old school labels.Back wen Rap was Good

    • youngsta

      lol, these wack ass dudes are never going to blow up. they'll only be known to internet nerds and hipsters who will never get a girl in their life because they like weirdo satanic music. get a life loser.

  • Anonymous

    Beats available @

  • Drake runs rap

    strange music is to irrelevent and unknown to have a president or be a lebel or even be relevent news irrelevent nobodies.

    • ryan

      yo drrizzy miss drake as well, someone recently said ha anyway this guy is responsible for signing ice cube nwa tech n9ne master p yuk mouth wc do u fucking understand that? ps strange music is so big homie i done shows/tours w everyone over there n still aint been on their bus tours, you know how chino xl is on the title track of tech n9ne callabos sociology 101 well go buy something scared or recon .... monty gaddy listed as manager, and no he wasn't a manager and no i didn't get t he job because of him i got it cuz he flew to cool and my beats n mixes saved the record considering its his only group album ever and ever will b someday it will be as they say sacred idc though i didn't buy in i didn't ask i was begged not by chino i was told r goal was to produce a "warm up starter album" get him away from acting less that a year later he is on a tech n9ne title track , you know what a tech 16 cost, for me , i personally could get e 40 too short master p and everyone else i have songs with if u knew who i really was muthafucka ha anyway point being you think u know but y'all only know what a couple muthafuckas want u to know and ps they had 7 rvs last time well i know rittz alone thanks for the fun brotha ! Lol oh and seven n prozak ill get it mixed even tho i don't think ill read this n I'm waisting my time, just i guess my ? to you is y can't u keep a hater ass comment to yourself>>? c me I'm pac or maybe the homie daz I'm retaliatin BUT YOU YOU HAVE THE TIME TO JUST KNOCK A PERSON OR COMPANY SUCCEEDING ? ILL NEVER GET PEOPLE OR THAT FRAME OF MIND, LIKE SHUT UR FUCKING MOUT MOVE ON N WE WOULDN'T MAKE SONGS ABOUT OIEVE OF SHIT HATERS OH YA IF U WANNA FIND ME IT AINT HARD HOMIE just for fun i guess that s my dad and Tru G thats me y don't u read the credits, all i ever hear smoke screen stay in the lines things to do in Denver posiden , ohhhh you aint seen dre saying poisiden may be the best mix since he was working with him, ya me, been in dub, xxl and murderdog ect, and strange music could destroy my company in an hr, they for real are about at that well there are past master p power his artist all from the street i got all the cds and he didn't or forgot lmfao to explain publishing the copy writing of A. music composer b words c singer d mixer e. mastered! legend u heard of violet brown? get the fuck out with that and what u got so u had over 1.5 mill by 22 as well, like travis o???? ooh ok got ya SMH IDK Y I WROTE BUT FUCK YALL YALL THE DICK RIDERS AT SHOWS AND THEN WELL NVM WE ARE SMALL BUT U CANT AFFORD TO GO ANYMORE TOO POPULAR WE ARE! SORRY HA CHECK IT THIS REALLY ME BITCH FUCK A HATER, NOT ME, JUNE 17 "PART OF THE ELITE" YUKMOUTH LIL WYTE JUICY J YOUNG BUCK LIQUID ASSASSIN ECT IN STORES AND ONLINE NATIONWIDE PS YES HARDCOPIES CAN BE ORDERED ONLINE EVEN PRE ORDER CUZ .COM LAUNCHES TOM 10PM MNT TIME

    • youngsta

      no he's not mad dickrider. he's right. drake's running this shit while old ass tech nine flops consistently and has to tour nonstop until he's gray and crippled to recoup his lost money.

    • pickle


    • hank hill

      I think that says more about this site than it does about strange music.

    • Anonymous

      they get more love on this website than your boy toy fairy drake

  • Anonymous

    it must suck to have weiner as your last name. i was just telling someone that last night LOL

  • hank hill

    who gives a shit. Why does strange music even have their own website when they have HipHopDX sucking their dicks 24/7

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