Kanye West posted the official video for his “Black Skinhead” song yesterday (July 22). The rapper-producer also took to Twitter to explain why watching the interactive clip for his Yeezus single on his site, kanyewest.com, was better than watching it on another website.
ATTENTION all sites just posting merely the video version of BLKKK SKKKN HEAD…
— KANYE WEST (@kanyewest) July 22, 2013
if you put a link to my site people will be able to chop & screw the video. this is a step towards the possibilities of internet based video
— KANYE WEST (@kanyewest) July 22, 2013
please don’t diminish the user experience by just posting it as a normal video … please link them to my site
— KANYE WEST (@kanyewest) July 22, 2013
Directed by Nick Knight, the interactive, animated video enables viewers to adjust the speed of the video and to take still images of the clip.
An unfinished version of the “Black Skinhead” video, then stylized as “BLKKK SKKKN,” leaked July 8 and was posted online. Kanye West responded to the leak with a string of tweets.
The BLKKK SKKKN HD video that leaked yesterday was not the official version.
— KANYE WEST (@kanyewest) July 9, 2013
Me and Nick Knight have been working on this video for 5 months and for creatives it’s heartbreaking when something like this happens.
— KANYE WEST (@kanyewest) July 9, 2013
The final version will be ready within the next week.
— KANYE WEST (@kanyewest) July 9, 2013
So any website that may have the unapproved / unfinished ruff. I ask you to please take it down.
— KANYE WEST (@kanyewest) July 9, 2013
Allow me and Nick to give the world what we’ve been losing sleep over.
— KANYE WEST (@kanyewest) July 9, 2013
And to who ever leaked the video… FUK YOU!
— KANYE WEST (@kanyewest) July 9, 2013
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