Kanye West "Yeezus," J. Cole "Born Sinner" & Mac Miller "Watching Movies With the Sound Off" First Week Sales

Kanye West's "Yeezus" outsells J. Cole's "Born Sinner" by only 30,000 copies.

Numerous album sales projections have been made over the past week in regards to albums from Kanye West, J. Cole, and Mac Miller, and earlier today official numbers were released.

According to Hits Daily Double, Kanye West’s anticipated sixth album, Yeezus, sold 328,000 copies in its first week while J. Cole’s sophomore album Born Sinner followed closely behind with 297,000 copies sold.

Other contenders who didn’t quite reach Cole and Kanye’s numbers included Pittsburgh spitter Mac Miller whose Watching Movies With the Sound Off sold 101,000 copies and Destiny’s Child songstress Kelly Rowland who managed to sell 65,000 copies of her fourth solo album, Talk A Good Game.

Much of the sensation surrounding Cole, Kanye, and Miller’s album sales began when J. Cole moved up his album release date to compete directly with Yeezus. It was initially predicated that the North Carolina rapper would only sell around 150,000 to 200,000 copies. That prediction was later raised to the 270,000 to 290,000 mark.

RELATED: Kanye West's "Yeezus" Leads J. Cole's "Born Sinner" In First Week Sales Projections

177 Comments

  • JA RULE X HARRY FARUD

    JA RULE X HARRY FARUD

  • JA RULE X HARRY FARUD

    JA RULE X HARRY FARUD

  • JA RULE X HARRY FARUD

    JA RULE X HARRY FARUD

  • BIG GUWOP

    WOOPOP WOOOOOOPOPO WOPOOOOOOOOPOOOOOOO GUWOPPEOERPEORPEOWEPE

  • Anonymous

    Yeezus sucked. I dont see why they thouht people would actually buy that trash.

  • xxsss9

    http://www.youtube.com/watch?v=KsnAk6tjsts

  • Anonymous

    kanye had to get a baby out to get these record sales. #NORTHWEST

  • COLE WORLD

    born sinner > yeezus.

  • imho

    kanye = rebel without a cause. just wants to stir shit up without actually knowing why or having a valid reason. Jcole= beast album. mac miller = idgaf but congrats on 100k in this climate behind 2 stars. get that $$

  • Storm

    Lol Ya just hold the fuck up. Give it another week or two and see how these albums sell. I put my money on cole. I KNOW that Born Sinner will outsell Yeezus. Born Sinner has actual lyrics, good beats/flows Yeezus sounds like a man who made an album because he wanted to get his mind off of having a daughter. .__. ColeWorld lol

  • zxsss9

    http://www.youtube.com/watch?v=jRFmnAw1siY

  • wouzi

    every real nigga including cole knows he can't never outsell kanye. cole did the right thing by compete with kanye.... cause he wasn't getting no radio play and no promo. the only way he could sell as much as this, is to compete with yeezy

  • Anonymous

    LOL, Kanye didn't have a single out, no interviews or promotion and no fucking cover art even and he still won... truth Kanye with the W

    • lawless

      yo man i think ye dick made you delusional Like the man above said, he projected new slaves worldwide. There was even more press caused when police shut down some of the projection shows. He went on SNL to promote not just New Slaves, but Black Skinhead. He actually put his no interview policy on hold for the days leading up to his album release where he said a lot of controversial things such as comparing himself to Steve Jobs. Yea, it wasn't typical promotion like putting out a single or two, running around doing mad interviews and shows. But it was promotion, and with Yeezy's name just appearing on SNL is a hell of alot of promotion. J. Cole had Miss America and Power Trip, two very unorthodox singles, he had the dollar and a dream tour and did interviews, especially during the week of release. Either way both had promotion, Kanye had more if you consider the scale of the New Slaves projections. J.cole did good, no one expected him to beat Kanye, but coming this close sends a message, and that was great for Cole.

    • Anonymous

      Kanye projected New Slaves on buildings all over the world for a few weekends. That's big time promotion right there, fuck boy. Kanye should've done 500K if he really was a "God." Cole is nipping at his heels and spits the REAL SHIT. He doesn't rap about croissants and act like a diva. Cole the truth. Kanye is a tabloid fuck boy.

  • Anonymous

    Cole the Winner here...Mac too. kanye did ok with his buzz and wack album.

  • dentaldamboy

    The only thing I bitch about is the truth. I am an accountant for ymcmb and Yeezus is West's worst selling album. He's pop along with j cole so Weezy still has the best sales opening week. Looking ahead, only Drake will surprass him.

    • dentaldamboy

      Everything the fake said was bullshit. Eminem won't release an album this year and his music falls into the pop category. Drake will have the best opening sales week in hiphop.

    • @ OP

      Nothing you say is the truth, just delusional lies.

    • dentaldamboy

      Eminem, Nas, Kanye and Jay Z will always be better than weezy. thank you all for helping me realize how delusional i have been. I blame it on birdman, he stuck his d*ck in my ear a little too far. hurt my brain.

    • Anonymous

      and eminem will pass everybody..

  • zxsss4

    http://www.youtube.com/watch?v=2T8E09aAOIc

  • Anonymous

    It makes me mad (perhaps sad) that Mac Miller sold more in his first week than either of Big L's albums.

  • really

    328k on Yeezus really? Album is so shit

    • Sean D

      FALSE! Yeezus was so anticipated despite the lack of promo, no single, and overall appeal. Yeezus is a pretty wack album (IMO). I expected so much from Kanye but he just shat on all of us. Listened to the album once, and deleted that shit off my hard drive. I was so excited to buy it but damn, Kanye let me down (no homo) Yeezus was at best 2/5 compared to all his other great projects. MBDTF was 3.5/5 and that's just me, but Yeezy needs to do something about this shit. Once a great artist, now just a shock value artists who raps about change, yet does the exact same shit he's against. I love the nigga (no homo) but Kanye is slippin. I guess too much Kardashian pussy gets a nigga to do stupid shit, like name a child North. You know how bullies are, that lil girl is gonna get the shit laughed out of her for a clown ass name (next to Blue Ivy???? wtf is that) Anyways I love and respect Hip-Hop/Rap/Classic Rock/Blues and a lot of these artists are inspiring and creative, but damn Kanye. J. Cole should make a song called "Kanye Let Me Down" Yeezus was trash at best.

    • Anonymous

      Yeezus is wack af

    • TrollHunter

      Yeezus Kanye's best album

  • Anonymous

    Mac Miller actually made more than all of them the first week cause his movement is indie. But all in all, first week sales fuck shit up. Our whole mindset. I say just buy whatever artist you like the most

  • sssssz4

    http://www.youtube.com/watch?v=9pv7GZN_sPM

  • Anonymous

    kanye flop hard

    • wouzi

      are you stupid??? kanye sold 328k first week with no promo, video and singles. No hip hop rapper has ever done that before

    • foreal

      hate to break it to you but selling 300k+ nowadays is not flopping hard. if he sold less then 150k i would understand if you said that.

  • elitist

    Watching movies, Born Sinnier then Yeezus music wise and content but sales is the opposite. shits fucked yo.

    • truth

      If you cant see that Born Sinner is the best rap album out of these three then you need to stop listening to music. Born Sinner album of the summer.

    • Anonymous

      Nah Born Sinner then Wmwtso then yeezus gay ass

    • earlyprototype

      So fucking true. Mac Miller's album is definitely the best of the three. Fucking Yeezus us trash.

  • So Icy Boi!

    lmao... even Kanye's wack album outsold J Cole. it shows how YMMCMB shits on Cole... he wishes he was Drake or Lil Wayne! in your dreams sucka. swag

    • imho

      im come to find out the only people who use the word swag is broke ass mfs with no job or education that need to impress bitchs somehow.

    • Anonymous

      why feed a troll? makes a weak mind feel important

    • SWAGG STYLIN

      So ICY boi u are pathetic bitch boy J.COLE WISHES he was lil wayne LOL U ARE HILARIOUS MAN u got it twisted Lil wayne wishes he was J.cole this year 2013 bitch i mean come YOUR boss lil wayne only sold 217,000 COPIES OF im not a human being 2 hits first week and that was back in April now its ALMOST July STILL hasn't quite sold 500,000 LOL HA HA LOSER LIL WAYNE IS SHOULD HAVE SOLD 850,000 THE first week with im not a human being 2 but instead he flops LOL TO BAD FOR LIL WAYNE SHOULDA NOT WENT THE MIAMI HEAT AND ALL OF MIAMI LIL WAYNE LOST 650,000 FANS his first week of im not a human being 2 do to that BORN SINNER SHITS ON IM NOT A HUMAN BEING 2 J.COLE IS STILL THE MAN HE BEAT HIS DEBUT ALBUM BY LIKE 80,000 SO THAT'S 80,000 more people that Cole has added to be his fans and bought his album J.COLE SHITS ON LIL WAYNE THIS YEAR AND KANYE COULD BARELY OUTSELL HIM ONLY 30,000 more WOW YE WHEN U WENT AGAINST 50 U OUTSOLD HIM BY LIKE 300,000 COPIES AND ALMOST SOLD A MILLION OFF GRADUATION BUT THIS TIME VS J.COLE U SELL 328,000 AND ONLY BEAT HIM BY 30,000 LOL YOUR LOSING YOUR EDGE KANYE LOL J.COLE STILL WINS CAUSE HE SOLD MORE THAN THE SIDELINE STORY, LIL WAYNE THIS YEAR, KENDRICK LAMAR HIS FIRST WEEK, 2 CHAINZ HIS FIRST WEEK ETC SO J.COLE TECHNICALLY HAS THE BEST FIRST WEEK SALES OUT OF ALL THESE RAPPERS RECENTLY AT EXCEPT FOR KANYE SO FUCK U HATING ASS LOSERS J.COLE'S FLOP IS SUCH AN EPIC FAIL!!!!! HAIL KING J.COLE

    • Anonymous

      It's true tho. J. Cole is Drake Lite

    • fuck swag

      u talk some amount of shit FUCK SWAG

  • Dentaldamboy

    funny how everyone acts like they wasn't bumping to wayne in 04-09 and if you wanna talk lyricism 2pac is garbage lyrically. He just had good subject material. wayne accomplished more than tupac and Biggie because he's been doing it longer because they're dead. You faggot ass 2pac and Biggie dick riders just call them the greatest because they're dead. Fuck Eminem that man is overrated as fuck, everyone is such bandwagoners form your own opinions and stop being sheep!

  • krazyK

    http://soundcloud.com/kaygully/how-i-want-ft-ous-p

  • Anonymous

    For those who haven't worked with major labels, minus 100,000 units from these rappers, their label always buys 100,000 units for the first week to make it seem like their rapper is bigger than they really are. Been going on for a long long time, it's called astroturfing.

  • Anonymous

    Not bad #'s for the free download era.. I must say. follow at noles506

  • Anonymous

    J Cole is probably mad no. 2 with near 300k? he would be no. 1 if he releases his album on a different week.

    • imho

      im not sure if jcole didnt move his album to compete he would of even sold 100k. that move alone got him 100-150k in extra sales

    • foreal

      i do not think he is mad. he came out the same day as Kanye. When it was announced he was doing that, people thought is was album suicide. He will be happy when he is spending that #2 album money I am happy both of them sold well.

    • Anonymous

      Why would he be mad when his second album out-does his first?

  • DENTALDAMBOY

    I hate when homosexuals say you're a bigot if you don't accept their filthy, and disgusting lifestyle. homosexuality is a behavior. homo-sexuals aren't a Race, ethnicty! Homosexuality is a defect! The same thing as being mentally retarded or Any other handicap. People are trying to classify homo-sexuals as a classic group of people. Homo-sexuals aren't a race! and you can't be bigoted against homosexuals because it's a behavior, by that logic I'm a bigot against a surfer or an electrician.

  • YEBO

    Whites, Asians, Indians and Hispanics could give a fuck about the social, economic or political status of Blacks around the world...So why the fuck are ya'll worried about who can say "nigga" and who can't??? Muthafuckas that try to pretend or pacify the word nigga to mean jus somebody who's ignorant, regardless of race is following along with a RACIST agenda...Making you believe that calling somebody who's black a nigga isn't racist...That way they you can't bring them to justice...White people have the burden of proving that they are overall better than anyone else, so they are constantly thinking of ways to separate themselves from the prejudice mindsets of their grandparents, who were very honest and open about how they felt towards people of color. Today they cloak their bigotry with humor, cuteness and whit...A cowardly stance but much more effective because now they can execute racism and you'll buy into it because it's not overtly demeaning. If a white person calls you a nigga or thinks that shit is cool or tries to justify doing it because black people call themselves that word...do yourself a favor and get the fuck away from them ASAP...they are not your friend!!

    • imho

      lol who cares though? black people care about other races as much as other races care about other races- 0%. shit even the same races dont care about the same race- now adays its your by youself- either get money or fall. noone outside or inside of your race will lend a hand

  • FREDYYY

    http://imagenes.es.sftcdn.net/es/scrn/29000/29088/freddy-vs-jason-theme-6.jpg

  • Stanley

    He would of sold more if the album didn't contain homophobic lyrics. He pissed off his gay fan-base which was huge for J.Cole.. Just type "J.cole Homophobic" on twitter and you can read all the disappointment. I won't spend a dime of my money on J.cole again, But this lesson can only be learned through his Bank account. Hopefully when he sees how he struggling to go Gold or platinum this time, maybe he will learn not to burn bridges

    • ^^^

      Shut the fuck up queer

    • Richie

      Stanley U SHUT FUCK UP OK IM GAY OK HONEY J.COLE'S GAY FAN BASE WAS THERE U DUMB BITCH OBVIOUSLY DIDN'T REALIZE HOW MUCH HE SOLD LAST TIME ONLY 218,000 BUT THIS TIME HE SOLD 297,000 ALMOST 300,000 COPIES MORE THAN LIL WAYNES GAY ASS DID THIS YEAR AT 217,000 SO BITCH U AIN'T SAYING SHIT DO YOUR MATH BORN SINNER SOLD MORE THAN COLE WORLD THE SIDELINE STORY HE WILL GOLD A BIT QUICKER NOW AND WHEN ITS ALL SAID AND DONE BORN SINNER WILL SELL LIKE 850,000 COPIES THAT'S MORE THAN THE 670,000 COLE WORLD SOLD SO QUIT FRONTIN ON J.COLE OVER 1 TRACK FROM THE ALBUM SHIT FROM THIS WEEKS SALES I'LL SAY THE GAY FANBASE HEARD THE OTHER TRACKS FROM HIS LEAKED ALBUM AND HEARD POWER TRIP FT MIGUEL AND FORBIDDEN FRUIT FT KENDRICK LAMAR AND GOT TURNED ON AND HORNY I KNOW DID SO GET OVER IT J.COLE MADE IT UP TO THEM WHAT I'M SAYING IS GO BUY THE DAMN BORN SINNER ALBUM IF U ARE THAT BUTT HURT DON'T LISTEN TO TRACK 1 JUST LISTEN TO THE OTHER TRACKS THERE ARE ONES THAT MAKE U LOVE J.COLE LIKE THAT LOL BUT SERIOUSLY QUIT BEING A PUSSY Stanley THE GAY FANBASE IS DICKRIDING J.COLE 218k for COLE WORLD FIRST WEEK, 297k for BORN SINNER IT'S FIRST WEEK GAY FANBASE WAS THERE SWEETY THIS TIME EVEN MORE HE WAS ONLY PROJECTED TO SELL 150,000 TO 200,000 BUT HERE HE SOLD 297,000 IF THE GAY FANBASE WASN'T THERE HE WOULD HAVE SOLD ALOT LESS ON BORN SINNER SO DON'T SAY THEY WEREN'T THERE CAUSE U KNOW NOTHING

    • RahzelNation

      Gay people think they run the world now .. and all the bystanders that are letting this happen are a bunch of hypocrites .. Promote a straight pride parade and watch them all go nuts with anger and resentment. that being said .. Cole's album was the best of the set .. that's all

  • Vito

    Kanye sold 328k with NO promotion NO single and NO music videos. Critically claimed album. (Check the official reviews) You cant deny the guy is a genius.

    • Anonymous

      word. projecting his face on buildings around the world, appearing on SNL, announcing the no-album-cover album cover, choosing a controversial title, having songs like I Am A God that arouse conversation, dropping a baby with arguably the biggest reality tv star a day before the album. all that is not anti-capitalistic i-don't-care-about-sales-cause-i'm-an-artist shit, that's a genius Def Jam marketing plan. think about it: everybody was talking about how he didn't do promo. that was the promo. the people did it for them.

    • realtalk24

      No promotion? Lmao is it just me or did he project New Slaves in about 50 locations in the USA and even more worldwide? Was that just me? Youre stupid

    • jerryc

      the thing with an estblished guy like that is: he would sell between 300-400K no matter what he did. IF he released a great single, had a great album, had promotion, whatever. Its like when Lupe was delayed delayed dealyed and he sold like 150-200 first week...around the same that he woulda

  • ETK

    these niggas talkin about Cole buying albums.. if you think that made a difference, you're fuckin stupid. It reads 297 god damn thousand albums... not 20 000, not 50 000, not 750, 297000! what kinda dumbass nigga who ain't even frontin on Saturday Night Live or award shows would go buy even a fraction of that number of albums? think ffs the moral of the story is, whether you underground or mainstream, the idea of buying most of your albums is idiotic as fuck. stop that shit, man. only nigga who has the range to do that kinda shit is Birdman buying Lil Wayne's albums because he's getting stupid $$$. good numbers for Kanye and Mac, but J.Cole is the big winner here cause his audience isn't half as close to Kanye's.

  • Nick

    This is a review of the 2010 classic that is, The DeAndre Way. I will not explain the meaning of the title of this album until the end because it is of great significance that each song is truly explained in order to comprehend the title. First Day of School Similar to Kendrick Lamars Good Kid M.A.A.D City, this album is a narrative of the life of Soulja Boy. In this song, Soulja exemplifies the stresses of students on their first day of school. He glorifies the outfits of these students who want to out best one another to demonstrate the competitive American culture that holds true to this modern age. Soulja Boy also becomes one of the first emcees in this modern day of hip hop to assert advocacy of condoms. In this line Soulja Boy is confiding in students to practice safe sex or do not engage in sexual activities at all: Cleanest Ni**a in the school, class of 08. When Soulja says that his Hat gonna match his shoes, his shirt gonna match his belt he is stating how consumerism is tricking American society into conforming to societal norms. If you have not picked up yet, these articles of clothing are clear representations of the anatomy by which they reside. The hat rests on the brain, his shoes represent his feet, his shirt symbolizes an exterior covering of the heart, and the belt represents the genitalia region. Soulja boy is simply stating that all of his body parts act in uniformity and that with all of his parts acting in uniformity he will resolve to exerting no weaknesses and will obtain success. Clearly one of the deepest songs on the album and a clear tone-setter. Touchdown Soulja Boy begins the track with a very aggressive tone. He says Shotty get out my way a numerous of times in a very monotone voice in order to paint the vulgar depiction of American football. Soulja sublimely recollects the game of football and is able to interconnect this song to the current Concussion Lawsuit that is currently ongoing regarding the Players Association and the NFL. By depicting the animosity of football in such a monotone voice, Soulja is speaking in the perspective of a former NFL player and is exemplifying how over time all of the hits and pain turn them into more or less emotionless robots. The monotone flow continues throughout the track. When Soulja talks about the clubs, his cars and guns he is stating how all of these material rewards these players gain from playing football really mean nothing to him. He has lost his soul to the music industry in a similar fashion as to how a former NFL player loses their soul after playing such a ruthless sport for that long. Hey Cutie (ft. Trey Songz) Conceptually this song clearly caught a lot of people off guard. In this song, Soulja elaborates on his love with Hip Hop. He does it in a very unique manner in comparison to other artists who have attempted to achieve the same purpose. Soulja Boy discusses his love for hip hop in a transitioning conversation similar to how J Cole speaks to his girlfriend in the song Lost Ones. Soulja begins the song with When I get you to the bed, me and you gon' turn up (a clear reference to turning up the Ipod before finally going to bed). Soulja mentions candles, fire and light in the first verse which symbolizes an expression of illumination. Soulja is stating to Hip Hop how he feels remorse for selling out in his previous two albums and wants to change to a style similar to his mixtape days. This is a prevailing conflict throughout the album. In the second verse however, the bars are spoken through a picturesque representation of Hip Hop in the physical form. Hip Hop speaks to Soulja telling him not to worry. Hip Hop is speaking to Soulja stating that she just wants to change yo life, and show you somethings that you have never seen, and take you to places you have never been before. Hip Hop is coherently stating that by Soulja staying true to his music and his soul, fame will be achieved and he will be able to see people and things he has never seen before (notably the Grammys and eventually the Hall of Fame). Speakers Going Hammer Soulja Boy notions at his respect gained in his neighborhood for the political outcry he has against the governments neglection of the ghetto. He talks about waking up early in the morning (symbolizes his determination to publicly protest) and earning respect in the neighborhood. Speakers Going Hammer as a title symbolizes the determination of Soulja. With his voice he will continue to hammer away at the political and social outcrys that still belittle the African American Community. Soulja criticizes politicians Sarah Palin and Hillary Clinton when he states Girls wet like they living in a fish tank in a way to criticize their narrow thinking (similar to the narrow inescapable dimensions of fish tanks) Pretty Boy Swag The complex nature of this song really went over a lot of listeners heads. Soulja Boy recounts this verse in the flow of a kid suffering from down syndrome at an attempt to personify the positive aspects of life the underprivileged appreciation in juxtaposition to the spoiled middle class. Soulja demonstrates through his flow that a child suffering from down syndrome views all of the Earths inhabitants as pretty individuals in comparison to the judgmental youth in present day America. This song is a call for action by Soulja to embrace all imperfections and be cognizant of those who have it worse. 30 Thousand 100 Million (ft. Lil B & Arab) In this powerful song, Soulja spits bars over a repetitive hook to attack the lifestyle of the top 1% of America. The title is an actual juxtaposition of the bottom sector of America (earning $30,000 and less) and the upper sector (earning $100 milion and more). The hook is repetitive in order to attack the repetitive lives they live in which there is no thrill in comparison to Souljas lifestyle. Lil B then appears on the track and gives this album one of its most memorable features lyrically. He states how because he is sharp like a dagger' and has "moves like Jagger (a clever simile in itself that has never been used before), he will aspire for fame and dreams of the materialistic fanatasies that fame can formulate (hanging out with Hefner and the Playboy Girls for ex.). Mean Mug (ft. 50 Cent) In this song, Soulja highlights the insecurities of a ghetto adolescent boy that results in his transcendence into a Gangster/Gang Banger. Soulja definitely had a clear interpretation of what Emcees he would feature for each song and he did so here. In choosing 50 Cent, Soulja acts with the notion of choosing a figure who is seen as a gangster as a way of bringing to life the actual narration of a gangster. The hook is so ferocious and vile for the purpose of expressing the attitude ghetto children feel on the streets in which they feel that there is no way out. Soulja says F**k a mean mug as a way to encourage his listeners to stay true to their heart and act against the underlying trend that continues in the inner cities. Blowing Me Kisses In this song Soulja Boy expresses his advocacy for Gay-Marriage. Throughout the song, Soulja contrasts heterosexual and homosexual relationships. The main premise behind this song Soulja attempts to establish is that in both of these relationships, both members love one another in a similar fashion and deserve to express their love. Soulja coherently notions Gay-Marriage when he states : When Im in your city, men I shut the town down, tell the whole world Im hot right now. Fly This song in my opinion, has marked Soulja Boy into the Hip Hop History Books. In this song Soulja takes a stand against the usage of marijuana. The hook and bars are spit in such a careless and pervasive manner that paints the internal atmosphere of an individual who has just achieved a high. Soulja states how he is now going to be an inspiration to the youth when he states You know it, inspiring, the youth. He arranges his thoughts in such a scattered mindset as to isolate the problem and demonstrate that if the youth is smoking weed, they are only damaging their future and can not create concrete thoughts consistently. Grammy (ft. Ester Dean) In a rather emotional conclusion to this album Soulja, brings this narrative back to the present time. He reflects on his previous albums in demonstration that he is aware he messed up. He pledged his soul to the industry instead of his strong and prevailing fanbase. To conclude the album, Soulja powerfully asserts to the Music Industry that if they cannot appreciate his most honest and introspective work yet and reward him with a Grammy, he does not desire to ever win one. Throughout this entire album, Soulja recognizes his failures in standing up to the Industry and finally demonstrates himself as in individualistic artist who does not work for the Industry, but for the people. This powerful conclusion captivates the resounding themes of this album thematically. CONCLUSION In conclusion, Soulja Boys The DeAndre Way is one of the most consistent Hip-Hop Albums to this date. To consider: The DeAndre Way has sold 56,000 copies so far in the US, while Nass Illmatic sold 59,000 copies in the first week. Just a coincidence? ___ (reminder that sales clearly are not everything). The production on this album truly captivates the tone of each individual song. This album has a significant feature to it that will assert itself as a classic with time: relevancy. In the album, Soulja calls for action against the government, social issues such as gay marriage, his relationship with hip hop, a call for action against marijuana usage, a depiction of what causes ghetto children to turn to thugs, the economic disparities of the rich and poor, and introspective storytelling at its finest. The title of the album is clearly a resemblance of his name (DeAndre). The importance in stating the meaning of the title at the end was for you as readers to truly understand the way of DeAndre. In following DeAndres benchmark which he emotionally enshrines in this beautiful thematic adventure, we can only hope as listeners that the world will be a better place!

  • Dentaldamboy

    That can't be right. When I was given a soundscan report this afternoon, mailed to ymcmb, it said that Yeezus was bombing with only 150k copies sold while J Cole was behind with 100k. Mac Miller was also said to have sold 200k copies, putting it in first place

  • .

    Goes to show the state of mainstream hip hop. Kanye put out a rushed project with no promotion and can still do numbers. Same with Wayne and IANAHB2

  • Anonymous

    Kanye released the worst project of his career and still sold 300k in the first week. lol

  • Anonymous

    GIVE ME A CHANCE Youtube is all about finding new artist, & though I been rapping for a while im still consider a new artist. I just want my music heard thats all, im not looking for no record deal, getting famous 'r anything like that.! so please just spare a few sec. to check me out, & if you like what you heard please SUBSCRIBE so ill know you actually listen & support http://www.youtube.com/watch?v=PzBh55tD_eg

  • Anonymous

    I guess Drake DID help...

  • YESSIR

    HECK OF A JOB BY COLE. IMAGINE IF HE WAS WITH A REAL CEO LIKE BIRDMAN WILLIAMS. JAY Z IS LIKE THE WORST MUSIC EXECUTIVE EVER. EVERYONE THRIVES UNDER THE GUIDANCE OF BIRDMAN

    • NOSIR

      I TOLD U cousin YESSIR J.cole would sell more than his debut album that cause j.cole turns on gay groupies even after he's made that mad u see j.cole is ROC NATION he is king SIMBA U SEE OVER HERE AT ROC NATION WE LET OUR ARTISTS TAKE TIME TO EVOLVE AND BECOME BIGGER WHICH ALLOWS MORE GROUPIES TO DICKRIDE US SORRY MY COUSIN YESSIR is butt hurt that J.cole sold more than Lil wayne COUSIN YESSIR'S BOSS this year when lil wayne should have done 817,000 with I im not a human being 2 his first week but only did 217,000 poor lil wayne going bankrupt while j.cole laughing to the bank this summer is a Cole summer LOL WILL LET ME GO STICK MY DICK IN MY COUSIN YESSIR so he will stop butt hurt CRYING I WAS GOING TO GET MY MAN J.COLE TO DO IT BUT IT LOOKS LIKE IT'S UP TO ME COME TO ROC NATION WE HAVE REAL TALENT, TRUE FANS, REAL LYRICISTS, BETTER RAPPERS, SMARTER ACCOUNTANTS AND HORNER DICKRIDERS THAT FUCK BETTER THAN LIL WAYNE AND BIRDMAN COMBINED ASK J.COLE HE FUCKED DRAKE IN THE ASS AND DRAKE SUCKED J.COLE'S DICK THIS HAPPENED WHILE ON J.COLE'S DOLLAR AND A DREAM TOUR FOR ONE NIGHT DRAKE WAS A TRUE ROC NATION GROUPIE SHIT HE WAS SO TURNED ON BY J.COLE POWER DRAKE TOOK A TRIP AND WENT TO BEST BUY AND BROUGHT ALL OF J.COLE'S BORN SINNER COPIES OFF THE SHELVES FACE IT THE POWER OF THE ROC NATION DYNASTY IS TO STRONG FOR ONE MAN TO RESIST SO FUCK THE HATERS AND YMCMB LOSERS COME JOIN A REAL RECORD LABEL 28 LETTERS ROC NATION DREAMVILLE GOOD MUSIC........ BIIIITCHESS!!!!!

  • jay

    J Cole got the juice. K lamar debuted at 240k with top ten features and the entire industry behind him. J Cole at 300k with on fan support and no hype, just hard work.

    • >>Anon

      check your facts Section.80 was Kendricks debut album ..he tried that indie hustle with just TDE and yes he didnt have the buzz or get the credit he deserved so gkmc is his 2nd album or major label debut, either way u call it it was his second retail project ..

    • Anonymous

      What nigga? Cole had plenty of hype especially with Power Trip and this is his sophomore album and GKMC was Kendricks debut lmao. Kendrick will probably do 400k with his sophomore album lol

  • the advocate mc

    waita go cole

  • escoveli

    How did J Cole sale all these albums with no Hits , shit smells fishy to me. Jay-z buying albums to promote his label

    • Jay

      Jay didn't buy any. jCole did a 20 city tour. Kanye sales are based on his shipping quantities, JCole is actual. Read the sound scan.

    • baabakk

      what are you talking about? he had power trip, and crooked smile. he has a tour he promoted his album perfectly. he released his album the same day as kanye.

  • Derrick

    It's up to Drake now...

  • chris

    lol the "experts" on the comment section of various hip hop sites be all like "J cole sold X amount of records he won", or "Kanye sold X amount he flopped" or "But wait Mac sold this much and he independent Mac winning!" seriously shut the fuck up -_- none of you have degrees in marketing, and none of you are actually IN the music business. So basically you dont know what the heck youre talking bout. You're sitting in the nose bleed seats tryna call the plays. Fact is all 3 of them have albums in stores, are living their dreams, and are having sex with women you only dream of. The only one not winning in this scenario is you.

  • DARRYL

    ROCNATION ROC-A-FELLA #NEW RULES JAY-Z WINS AGAIN

  • imh0

    the dude copped 100 cds MAX. prob way less..he sold 300k...300k-100=299,900...still a beast week competeing with kanye.

  • jus10

    Damn. People supported that wack-ass Kanye album, so that just solidifies more garbage in the future. Substance > Beats, anyday.

  • Cole fraud

    Cole bought all his albums he even has a vid on worldstar coles a fraud

    • imho

      the dude copped 100 cds MAX. prob way less..he sold 300k...300k-100=299,900...still a beast week competeing with kanye...

    • imho

      before you troll on me heavy let me rephrase. 297,000 - 100 = 296,900.

    • Anonymous

      Staaaaaaaaawwwpp it bruh. Erry artist does such a thing. Its the hype of a new album why not? plus he probably gave them out to a bunch a people. Plus if you make it sound like that i bet their were only 10 people who actually bought Montana's album the rest of the cds were gifts from him to friends and family. Plus birdman bought most a tunechi's cds for the album before the one he recently released.

  • Drake runs rap

    HAHAHAHAHA kanye west is trash and he didnt sell shit drake will go platinum when he drops his he will make these wack niggas become irrelevent 1) Drake is the face of rap. If not list nsmes that are hotter than drake is right now all you haters can't. 2) Drake has the most number 1 hits in hiphop on billboards in only 4 years in the game. This is a fact look it up 3) Drakes tours are the highest grossing look it up if your in denial. 4) Every song drake drop gets the most views again look it up. 5) Drake is only 25 he is allready on legend status when drake enters his 40s he will be the most sucessfull. 6) Only hiphop nerds that live in their basement and get no pussy hate on drake all casual fans of music respect and like drake when they think of listening to hiphop they listen to drake All you haters claim i lie when i state facts instead of your shitty opinions drake runs rap its fact!

    • Anonymous

      I seriously hate Drake dickriders.

    • ETK

      I can list all of Justin Bieber's accolades, that don't mean he runnin shit shut the hell up

    • DMTruth

      Drake's album So Far Gone was his peak. That was an amazing album, Successful is one of the greatest songs. But he is garage now, just like every artist that signs to a major label. They sell out. Billboard charts don't mean shit, it a popularity contest. As for the kayne, j cole and mac miller - Mac Miller had the best album hands down. Its straight ART. Yeezus comes in second and J. Cole was good back in the day, but he's done.

    • MMA

      Just stop....Im a casual hip hop fan and I think Drake is rubbish

  • Anonymous

    "Kanye and Cole both outdid Wsayne in first week numbers" Which means nothing cause if Wayne had put more effort into his ultra shitty album he probably would have done 500,000 1st week. Good for Cole to avoid the sophomore slump, but he's definitely not going platinum.

    • Anonymous

      It means a lot. If Wayne put more effort into his album, it'd still put out the same numbers it did. And nobody's saying Cole is gonna go platinum.

  • JASONNN

    http://www.youtube.com/watch?v=rf6iHwKJrrk

  • Anonymous

    "Yeah most labels get upset when they don't have to promote your album and you still sell 300k your first week." ^ lol shall we tell them the part where he kept all of the marketing and promotion money? They BEEN told y'all to Watch The Throne #newrules

  • wow

    cole pulled in some numbers.. so did mac. i didnt think mac would sell enuff albums to fill up my neighborhood let alone 100k. and kayne did less than i thought, figured hed go gold atleast. coles the winner here.. but then again macs independent.. fuck it they all won.

  • Anonymous

    looks like cole's move paid off well for him.. very smart move.. he knew people were going to buy his album along with kanye's..

  • Anonymous

    J Cole's numbers will drop by a large margin next week. All his fans bought it the first week.

    • Anonymous

      OH bruhh Kendrick Lamar sold 242,000 his first week and his album came in on the charts at number 2 but now look at his sales to date 930,000 ALMOST platinum 2chainz sold 145,000 HIS FIRST WEEK man now he has sold over 600,000 as of to date so quit fucking hating damn U KNOW HE WILL GO GOLD ON BORN SINNER EITHER WAY RICK ROSS FAT ASS DID ITS HARD NOW A DAYS TO GET A ALBUM TO GO CERTIFIED WHETHER IT'S GOLD, PLATINUM, OR RARELY AT ALL DIAMOND ONLY 1 I'VE KNOWN TO ACHIEVE DIAMOND CERTIFICATION FOR AN ALBUM RECENTLY IS ADELE and trust me dog if sale nearly 300,000 copies your first week your chances of going GOLD at the most are kinda HIGH so just expect BORN SINNER TO GO GOLD AND LET IT BE LIL WAYNE'S I'M NOT A HUMAN BEING 2 IS PROBABLY GOLD THIS WEEK CAUSE LAST I CHECKED HE SOLD 487,000 COPIES SEE THAT ALBUM ONLY SOLD 217,000 COPIES its first week and it came out in April and YEAH IT was number 2 on the charts SO with that said BORN SINNER WILL GO GOLD IN FEW MONTHS LIKE IT OR NOT IF J.COLE COULD GO GOLD IN 4 months with only 218,000 in the first week of his debut then im PRETTY SURE HE CAN DO IT AT 297,000 on this albums first week his fans are still out there dude im mean come on MAN it doesn't take rocket science to know BORN SINNER WILL GO GOLD IN A FEW MONTHS TIME THAT'S JUST YOUR HATE TALKING FUCK U AND YOUR BILLBOARD PREDICTIONS U AIN'T SAYING SHIT

    • Anonymous

      No reallllly bruh?? what artist now a days does better sales in the 2nd week after a dominate first week???

    • Anonymous

      I AGREE WITH HIM BORN SINNER IS GOING TO CONTINUE SELLING WELL NOW THERE'S NO QUESTION ABOUT IT THIS ONE WAS BETTER THAN HIS FIRST PLUS U FORGET J.COLE WILL PROBABLY MAKE A VIDEO FOR HIS SOON TO BE SECOND BIG HIT FROM THE ALBUM CROOKED SMILE FT TLC AND HE MAY EVEN RELEASE ANOTHER TRACK FROM THE ALBUM TO BE A RADIO SINGLE ALSO U KNOW HIS GOING ON TOUR FOR THE ALBUM SO ALL THAT COMBINED WILL DEFINITELY KEEP THE SALES GOING BUT AT THIS RATE U BETTER EXPECT BORN SINNER TO GO CERTIFIED GOLD OVER THE NEXT 4 TO 5 WEEKS MAYBE LESS DEPENDING ON HOW FAST IT SELLS FROM HERE ON OUT EITHER WAY BORN SINNER WILL ECLIPSE COLE WORLD THE SIDELINE STORY IN ITS TOTAL OVERALL SELLS WHEN IT'S ALL SAID AND DONE MAY EVEN REACH PLATINUM THE PRODUCTION AND MARKETING ARE ALOT HIGHER FOR BORN SINNER THAN THEY WERE FOR COLE WORLD THE SIDELINE STORY

    • Anonymous

      nah theres gonna be mad hype now after selling so much just like kendrick

  • Anonymous

    This is a win for hip-hop. The top 3 best selling albums of this week are from hip-hop artists. Kanye will get another platinum plaque for his album, Cole will go gold again, and Mac Miller will continue getting that independent guwap. LMAO at dentaldamboy. This nigga thought that Yeezy and Cole would flop and they end up doing these numbers. Now he's making up excuses and tell more lies. Go cry in a corner.

  • Anonymous

    j.cole proud you dawg

  • Anonymous

    No Single, No Video...No Problem #YeezySeason lol

  • WREKONIZE

    You wanna hear some good shit? get that new WREKONIZE cd The War Within!!! I bet youll like it!

  • Anonymous

    Of course it outsold Born Sinner, Kanye has a much wider audience. J. Cole is only big on the East Coast.

  • Dallar Signz Meen Money

    SO THIS IS THE J.COLE FLOP Y'ALL HATERS AND NONBELIEVERS WERE PREDICTING FOR J.COLE HUH WOW LOL WHAT A EPIC FAIL BOY I LOVE U HATERS THAT CAN'T STAND J.COLE AT ALL WITH ALL YOUR COMMENTS AND UNLESS OPINIONS ABOUT HIM MAKES ME LAUGH TIL I PEE MY FUCKIN PANTS YESSIR, DENTALDAMBOY, AND SO ICY BOI Y'ALL SAID J.COLE WOULD NEVER SELL 100K WITH HIS BORN SINNER ALBUM IT'S FIRST WEEK BUT NOW THE NUMBERS ARE IN AND J.COLE HAS SOLD JUST SHY OF 300K SO HOW Y'ALL FEEL NOW KNOWING U WERE WRONG LOL DOESN'T MATTER IF J.COLE COULDN'T OUT SELL KANYE CONGRATS TO KANYE BY THE WAY BUT I'LL HAVE TO SAY THATS PATHETIC KANYE COULD ONLY OUT SELL J.COLE BY 30K SHIT I WAS THINKING MORE LIKE 250K OR 300K COME ON KANYE U A MULTIMEDIA ICON AS WELL AS AN RAP ARTIST HAVING TROUBLE OUT SELLING AN UNDERDOG LIKE J. COLE LOL VERY SAD I LOOK AT THAT AS A SIGN OF HOW MUCH TIME KANYE HAS BEING A TOP SELLING ARTIST IN THE FUTURE TO COME IN OTHER WORDS YOUR GETTING OLD KANYE YOUR LOSING SOME OF YOUR SHINE AND EDGE IN YOUR CAREER LOL BUT I'LL LET KANYE CELEBRATE HIS VICTORY BUT IT MAYBE SHORT LIVED IN THE WEEKS TO COME IF YEEZUS SELLS SHRINK AND BORN SINNER SELLS CATCH UP TO IT THAT'S A GOOD POSSIBILITY THAT COULD HAPPEN TO SO THIS ISN'T OVER YET THE WAR HAS JUST BEGUN YEEZUS VS BORN SINNER ROUND 2 NEXT WEEK, THEN ROUND 3 THE FOLLOWING WEEK

    • Anonymous

      You really actually thought this was a sales battle? LOL that was a website headline, not an agreement to compete. Stop looking at the trolls dying for attention, it's not helping your comprehension.

    • Anonymous

      Kanye didn't even try he literally tried to sabotage himself and still outsold everyone else. No standard promo like singles and videos and he rubbed so many people the wrong way leading up to this release. No way he took and L on this.

  • Shame

    YADIG and YESSIR finally dead? Haven't seen those dudes comment in a minute

  • Beavis N Butthead

    UHUHUHUHUHUHUHUHUH

  • Big Dan

    Since according to J. Cole,First Week Sales are effing up Hip Hop, he probably doesn't care, but if he hadn't been so dumb as to try and leech of Yeezy's release date, he could have had a number one album. That said, still very incredible numbers. Looking at other things, star level for one, I'd say he beat Kanye and should get the prize.

    • Lil Jack

      WELL J.COLE WAS SMART THERE BUDDY U GETTA LIKE AT ALSO AS WAY TO GAIN MORE POPULARITY ON J.COLE'S PART HIS NAME COULD BE BIGGER NOW THAN BEFORE CAUSE EVERY NOTICES HIM GOING UP AGAINST SOME LIKE KANYE A BIG MEDIA ICON AND ARTIST SHIT THAT WAS A BOLD MOVE OF COURSE WE KNEW J.COLE WOULDN'T BE NO.1 ON THE CHARTS OR OUT SELL KANYE BUT STILL THATS BOLD SMART LOL AND REALLY J.COLE'S SELLS AIN'T TO FAR BEHIND KANYE'S ALMOST 300,000 COPIES BORN SINNER SOLD YEEZUS AT 328,000 YE BETTER HOPE HE CAN CONTINUE TO SELL WELL CAUSE J.COLE RIDING HIS BUMPER IM SORRY MAN J.COLE CAUGHT KANYE OFF GUARD THIS TIME CAUSE I WAS EXPECTING THE OUT COME TO BE DEVASTATING FOR J.COLE RELEASING ON THE SAME DAY AS KANYE BUT LOOKS LIKE J. COLE HAS FAIRED FINE SO ILL SAY J.COLE KNEW WHAT HE WAS DOING KANYE JUST WASN'T PREPARED HE'S LUCKY TO HAVE SCORED NO.1 AS OPPOSE TO 50 CENT GOING AGAINST KANYE, KANYE SOLD ALMOST A MILLION COPIES HIS FIRST WEEK OFF OF GRADUATION AT LEAST 300,000 OVER 50 WHO SOLD ALITTLE OVER 690,000 COPIES OF CURTIS HIS FIRST WEEK, NOW KANYE ONLY BEATS J.COLE BY 30,000 HIS FIRST WEEK GOING AGAINST HIM I THINK U SHOULD BE THE JUDGE KANYE IS LOSING SOME OF HIS LUSTER COULD BE A SIGN

  • zzxss4

    http://www.youtube.com/watch?v=e7fibtRFnLs

  • zxsss4

    http://www.youtube.com/watch?v=6W1tG-m4NSU

  • B_Skrilla

    You Gotta Remember Cole Went Out & Bought A lot Of His Albums So The # Of People That Actually Went Out To Buy 'Born Sinner' Is Not Accurate!

  • dentaldamboy

    As an accountant for YMCMB, I can confirm that I am an accountant for YMCMB

    • Anonymous

      Everything you say is lies. Kanye and Cole both outdid Wsayne in first week numbers. Kanye has the biggest 1st week sales in 2013 hip-hop.

    • dentaldamboy

      For hiphop anyway.

    • dentaldamboy

      Thank you fake. Anyway, Weezy, by definition, still has the biggest opening week sales this year. J Cole and West fall outside the definition but fit more into pop and edm.

  • Anonymous

    cole 300,000 first week. win!!!

  • King

    dawg the numbers are so low in hip hop. Kanye west only sold 328,000 thats his lowest since. J cole's shit was solid, "I copped two copies" but only sold 297,000 wtf man.. but then again back in the early 80's when hip hop was in it's purest form nobody was selling multi millions either. I guess it's not about sales, It's all about the music man.

  • Anonymous

    Let's all remember that Kanye had the most minimalist promotion, with all those projections of that song and the SNL performance, you don't expect that to be played all over radio like 'Power Trip' did. But I'm happy that J. Cole beat his first album sales and that 'Born Sinner' is better than his debut album.

  • Anonymous

    ja rule will blow these first week sales away like that.

  • holla

    this is def an L (not a bad L i might at) for kanye- you know cole prob robbed kanye from going gold by this move. and mac- not a fan but congrats. in this market 100k and you competed against jole/kayne-- you get props

  • IMhO

    i wont lie-- Jcole is the real winner he prob copped 100k more than he would of had he not competed w kanye (thats rly the only reason i knew about it, turned out to be a beast and better than yezus and i copped B.S... mac millers just a surprise all around i figured he couldnt crack 50k let alone 100k.. kanye i expected to do 400-500k.

  • Chris Etrata

    Next week, I know it may be somewhat unlikely but Im hoping J Cole rises to no. 1.

  • dentaldamboy

    That can't be right. When I was given a soundscan report this afternoon, mailed to ymcmb, it said that Yeezus was bombing with only 150k copies sold while J Cole was behind with 100k. Mac Miller was also said to have sold 200k copies, putting it in first place.

  • Anonymous

    damn, Still Cole>Yeezy

  • Anonymous

    all of these shit of floppy montana

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