Kanye West was unable to attend his Los Angeles, California album listening and release party Friday (June 14) due to the birth of his daughter. However, that did not stop the Roc-A-Fella/Def Jam Records superstar from breaking new ground this weekend on the promotional run of Yeezus, which releases tomorrow (June 18).
Rap-Up.com reports that at the event, which took place at L.A.'s Milk Hangar, West organized an authorized projection of a short film in conjunction with his sixth solo album. The film appears to be inspired by the 2000 Horror film, American Psycho, starring Christian Bale and based on the 1991 novel by Bret Easton Ellis. The approximately two-minute clip, captured below by Rap-Up, stars Scott Disnick and Jonathan Cheban in an axe-wielding slasher sequence. Both men have ties to West, especially to his girlfriend and mother of his newborn, Kim Kardashian. Disnick dates Kim's sister Kourtney, and was in attendance at the event, while Cheban is close friend and associate.
Last month, Kanye West orchestrated a series of projections of the Yeezus song "New Slaves" on buildings in over 90 North American cities.