Snow Tha Product just got off tour, but she isn't taking any time off. The Atlantic Records artist plans to rerelease her "Good Nights & Bad Mornings" mixtape soon as she works on her debut studio album, which includes production from The Cataracs, among others.
"I’m livin' in the studio now pretty much," Snow Tha Product says in an exclusive interview with HipHopDX. "I’m recording for the most part at the Atlantic studio, but I’ve been working with a lot of different producers. I got some Cataracs stuff and I’m really likin' workin' with them, so it’s pretty dope."
The rapid-fire rapper says she wants to rerelease her mixtape for multiple reasons. "'Good Nights & Bad Mornings,' the one that’s out right now is pretty much my reintroduction into people’s lives that have been following me, and for anybody that hasn’t, I’m just showing them what I do," she says of the rerelease, which does not have a drop date. "Then this rerelease I’m about to drop reintroduces people to my stuff and I’m adding more tracks I’m excited about dropping. I got a couple cool features on it, but not too much. Not too overloaded with everybody else 'cause I want everybody to know what I do."
While on the road with Kottonmouth Kings and Dizzy Wright on the Fight to Unite Tour earlier this year, Snow saw her fan base, called the Product Pushas, expanding. "It’s definitely been growing, especially after going on this tour I’ve seen the pockets in the country where I got a lot of fans," she says. "It’s definitely growing. I think a lot of people are waking up to my music and some of the people who heard of my music before are kinda seeing that it’s real and it’s not going away."
Though Snow Tha Product grew up poor, she did not let her lack of resources keep her from listening to music. "Growing up I didn’t own albums cause I couldn’t really afford them so I would borrow people’s CDs and stuff," she says. "People would burn me mixes. I would listen to same songs over and over."
Snow Tha Product said she listened Eminem's The Marshall Mathers LP "forever." The second major label album from the Detroit rapper came out in 2000 and catapulted Eminem to super-stardom thanks to such blockbuster singles as "The Real Slim Shady," "Stan" and "The Way I Am." It eventually achieved diamond status. Snow also cites Big Punisher's debut album, 1998's Capital Punishment, as one of her favorites. The Loud Records release was the first solo album from a Latino artist to go platinum. Pun showcases a noteworthy blend of humor, gangsterism and lyricism on the collection, a combination that made many people consider him one of the greatest rappers of all time, even though it was Big Pun's first album.
Snow Tha Product also said she used to listen to a lot of Missy Elliott and Aaliyah growing up, as well as the Pies Descalzos album by Shakira, an album she released in Spanish before she became a sensation in the United States. As for her own material, Snow Tha Product released the independent album Unorthodox 1.0 in 2011. The videos for "Drunk Love," "Woke Wednesday" and "Holy Shit" have logged nearly 3 million YouTube hits combined. In December 2012, Snow Tha Product released "Good Nights & Bad Mornings," which includes the selections "Cookie Cutter Bitches," "Damn It" and "Lord Be With You." She also appeared on Krizz Kaliko's "Damage" single, which was culled from the Kansas City rapper-singer's Neh-Mind EP.