Chicago, Illinois rapper Lil Durk was the latest high-profile signing from Glory Boyz Entertainment. Following major label deals for Chief Keef and Lil Reese, Durk is believed to have secured Def Jam Records backing through French Montana's Coke Boys label.
XXLMag.com recently asked Durk how he met the Bad Boy/Maybach Music Group/Interscope Records sensation. "We was just politicking through Twitter, then I came up here to get some Slowbucks gear. I started working with Slowbucks, then they introduced me to him."
While Twitter and clothing brands may have connected them, it really did not take much more for Durk to see the value in becoming a Coke Boy. "[French Montana] called me and motivated me. He told me, like, 'I’m not forcing you, but when you ready to move, just holla at me.' The music and the stuff I’m doing is good, but sometimes you feel like you’re at a standstill and you just need that representative. Like you got to get embraced by somebody, ’cause at the end of the day it’s all about publicity. You’re going to need it, I don’t care who you are." In the end, Durk made that decision.
Chicago's current Hip Hop movement is discussed in XXLMag.com's full interview with Lil Durk.